# Allertons: Agent-Direct Score D (53.8%)

Site: https://allertonsonline.com/
Report: https://directindex.org/r/allertonsonline.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Allertons is hard for agents to use.
An AI assistant can open Allertons's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Phorest.

## Direct links
- Book directly: https://www.phorest.com/salon/allertons/locations (through phorest acting for the business)
- Order directly: https://app.squareup.com/gift/ZN83MHG8TZ75W/order (through square acting for the business)
- Address: Queens Arcade 3 LS1 6LF Leeds
- Prices: 18 prices on the site, the middle one £61.68
- WhatsApp: a link on the site

## Nearby, also direct
Places near Allertons that take a booking or an order on their own website, with no marketplace in between.
- Sassoon Salon (200 m): https://directindex.org/r/sassoon-global.com
- Hind (290 m): https://directindex.org/r/hindthreading.com
- Headcase (420 m): https://directindex.org/r/headcase-barbers.com
- RMUK (670 m): https://directindex.org/r/rm-uk.com

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## What the site tells visitors (Measured, not scored)
- **18 prices on the landing page, the middle one £61.68.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "HairSalon",
  "name": "Allertons",
  "url": "https://allertonsonline.com/",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Queens Arcade 3",
    "postalCode": "LS1 6LF",
    "addressLocality": "Leeds"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 53.7983911,
    "longitude": -1.5425431
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.phorest.com/salon/allertons/locations",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://app.squareup.com/gift/ZN83MHG8TZ75W/order",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Appointments through phorest on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Ordering through square on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Phorest works with agents through its partners.** Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Terms read on 2026-10-15: https://www.phorest.com/termsandconditions-consumer/. An assistant that isn't a partner may not be able to finish there. A direct path on your own domain works for all of them.

## Where it stands
31 of 61 in Leeds hairdressers and beauty salons. Top 51% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 0% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 10% | no |
| Have an llms.txt | 20% | yes |

Nearest places in the index: Neal's Yard Remedies (D, 92 m, https://directindex.org/r/nealsyardremedies.com); Toni & Guy (F, 149 m, https://directindex.org/r/variahairstudio.com); Sassoon Salon (B, 199 m, https://directindex.org/r/sassoon-global.com); Thai Beauty & Spa (D, 223 m, https://directindex.org/r/thaibeautyleeds.co.uk); Hind (F, 288 m, https://directindex.org/r/hindthreading.com); Just Men Barbers (D, 294 m, https://directindex.org/r/justmenbarbers.co.uk); Headcase (C, 419 m, https://directindex.org/r/headcase-barbers.com); Ego (C, 439 m, https://directindex.org/r/egohairstudio.co.uk); The Barbers Leeds (C, 459 m, https://directindex.org/r/headhuntersthegentlemansquarter.co.uk); RMUK (D, 668 m, https://directindex.org/r/rm-uk.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "A haircut this Saturday afternoon, book it." (Gemini); "A facial this weekend, somewhere I can book online." (ChatGPT, Gemini)


Compared with its peers: Sites built with Shopify 47% (23% A or B, 13001 sites); Sites using Phorest 63% (33% A or B, 1385 sites); Sites using Square 65% (41% A or B, 5073 sites); This site 53.8%.

See what an AI agent reads on this site: https://directindex.org/r/allertonsonline.com/agent-view

## Named by ChatGPT and Gemini for "A haircut this Saturday afternoon, book it" and "A facial this weekend, somewhere I can book online" in Leeds hairdressers and beauty salons, October 2026
- "A haircut this Saturday afternoon, book it." (2026-10-24): Gemini with a link to this site. https://directindex.org/city/leeds-salons/recommended/haircut-saturday
- "A facial this weekend, somewhere I can book online." (2026-10-24): ChatGPT with a link to this site; Gemini with a link to this site. https://directindex.org/city/leeds-salons/recommended/facial
Named by 2 of 2 assistants asked. Badge: https://directindex.org/badge/named/allertonsonline.com.svg

## Businesses like Allertons in Leeds hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Leeds hairdressers and beauty salons | 61 | 53% | 20% | 53.8% |
| Sites built with Shopify in Leeds hairdressers and beauty salons | 4 | 46% | 0% | 53.8% |
| Sites using Phorest in Leeds hairdressers and beauty salons | 6 | 59% | 17% | 53.8% |
| Sites built with Shopify and using Phorest in Leeds hairdressers and beauty salons | 1 | 54% | 0% | 53.8% |

The best of the sites using Phorest in Leeds hairdressers and beauty salons: pH7 Hairworks & Beauty (B 75.4%, https://directindex.org/r/ph7hairworksandbeauty.co.uk); Bellissima Exclusive (C 57.4%, https://directindex.org/r/bellissimaexclusive.com); Beauty By Emily (C 56.5%, https://directindex.org/r/beautybyemily.net); Guise & Dolls (C 55.4%, https://directindex.org/r/elanclinics.co.uk); Above Salons (D 53.8%, https://directindex.org/r/abovesalons.co.uk).

With the two fixes above (No structured data for the business; No price list of services found), the score would be about 87.7%, which would be first of 61 in Leeds hairdressers and beauty salons.

## The direct record
What agents get for Allertons, as JSON: https://directindex.org/api/direct/allertonsonline.com
- Book: https://www.phorest.com/salon/allertons/locations (vendor on own site: Phorest; found by the scan of 2026-10-24, not yet tested)
- Order: https://app.squareup.com/gift/ZN83MHG8TZ75W/order (vendor on own site: Square; found by the scan of 2026-10-24, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: none on record
- Stable links that count: https://directindex.org/go/allertonsonline.com/book, https://directindex.org/go/allertonsonline.com/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes
- Vendor terms for agents, Phorest: Through partners. Phorest's consumer booking terms do not mention bots or automated use; its API is issued on request to a business or its partner developers, and Reserve with Google sends clients to the Phorest booking site. Read 2026-10-15: https://www.phorest.com/termsandconditions-consumer/

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 0 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/allertonsonline.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: yes
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: yes
- OAuth protected resource metadata: yes
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: yes
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/allertonsonline.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/allertonsonline.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=allertonsonline.com&force=1