# Alive Museum Insadong: Agent-Direct Score D (40%)

Site: http://alivemuseum.com/branch/insa
Report: https://directindex.org/r/alivemuseum.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Alive Museum Insadong is hard for agents to use.
An AI assistant can open Alive Museum Insadong's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through booking.naver.com.

## Direct links
- Phone: 02-2034-0600
- Address: 종로구 인사동길 12, 03163, Jong-no-gu

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **Tickets through an unrecognised third party.** (+9 points) Check that the provider keeps your business as the seller of record. Guide: https://directindex.org/guides/book-direct-on-your-own-website
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No working HTTPS.** (+3 points) The page is only served over plain http. Browsers and agents rank it lower or refuse it.
- **Almost no text without JavaScript.** (+2 points) Crawlers that don't run scripts see an empty page. Put the menu, hours and address in plain HTML. Guide: https://directindex.org/guides/website-blank-without-javascript
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Alive Museum Insadong",
  "url": "http://alivemuseum.com/branch/insa",
  "telephone": "02-2034-0600",
  "address": "종로구 인사동길 12, 03163, Jong-no-gu",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 37.57178560634528,
    "longitude": 126.98723158061954
  }
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Alive Museum Insadong

> local business in 종로구 인사동길 12, 03163, Jong-no-gu, Seoul tours, attractions and museums. Phone 02-2034-0600.

## About

- Website: http://alivemuseum.com/branch/insa
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.

## Where it stands
79 of 303 in Seoul tours, attractions and museums. Top 26% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 81% | no |
| Publish the menu or price list as HTML | 32% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | yes |
| Structured data with address, phone and hours | 3% | no |
| Have an llms.txt | 13% | no |

Nearest places in the index: 유로코 트래블 (F, 166 m, https://directindex.org/r/eurokor.kr); Kün’s Gallery (D, 206 m, https://directindex.org/r/kunsgallery.com); 육의전박물관 (F, 219 m, https://directindex.org/r/yujm.org); 춘원당한방박물관 (F, 270 m, https://directindex.org/r/cwdmuseum.com); 뮤지엄김치간 (F, 285 m, https://directindex.org/r/kimchikan.com); 백악미술관 (F, 343 m, https://directindex.org/r/baegak.co.kr); 경인미술관 (F, 345 m, https://directindex.org/r/kyunginart.co.kr); Discover Seoul Pass (D, 358 m, https://directindex.org/r/discoverseoulpass.com); 혜초여행개발 (F, 359 m, https://directindex.org/r/hyecho.com); 한국고미술상설전시관 (Korea Gomisulsangseol Exhibition Hall) (F, 408 m, https://directindex.org/r/daboseong.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


See what an AI agent reads on this site: https://directindex.org/r/alivemuseum.com/agent-view

## Businesses like Alive Museum Insadong in Seoul tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Seoul tours, attractions and museums | 303 | 34% | 3% | 40% |

The best of the businesses of the same kind in Seoul tours, attractions and museums: 노랑풍선 (B 84.6%, https://directindex.org/r/ybtour.co.kr); 투어파이브 (B 80%, https://directindex.org/r/tour5.co.kr); Tour DMZ (B 78.5%, https://directindex.org/r/tourdecoree.fr); FNSquared Guesthouse (B 73.8%, https://directindex.org/r/fnsquaretour.com); NOL (B 73.8%, https://directindex.org/r/yanolja.com).

With the three fixes above (No structured data for the business; Tickets through an unrecognised third party; No tickets and prices found), the score would be about 87.7%, which would be first of 303 in Seoul tours, attractions and museums.

## The direct record
What agents get for Alive Museum Insadong, as JSON: https://directindex.org/api/direct/alivemuseum.com
- Book: none on record
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 02-2034-0600

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 20 | 25 |
| Readable | 0 | 25 |
| Actionable | 6 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 0 of 5, Not Ready. Cloudflare's report: https://isitagentready.com/alivemuseum.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: no (how: https://isitagentready.com/.well-known/agent-skills/sitemap/SKILL.md)
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/alivemuseum.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/alivemuseum.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=alivemuseum.com&force=1
