# Alchemy 43 Upper East Side: Agent-Direct Score C (58.9%)

Site: https://www.alchemy43.com
Report: https://directindex.org/r/alchemy43.com
Scanned: 2026-10-23 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Alchemy 43 Upper East Side is partly visible to agents.
Some AI assistants are turned away by Alchemy 43 Upper East Side's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Zenoti.

## Direct links
- Book directly: https://alchemy43.zenoti.com/webstoreNew/services?_ga=2.167579710.1458233909.1753907835-1602442290.1752527787&_gl=1*cz84ka*_gcl_au*MTcyNzg2MTg5OS4xNzUyNTI3Nzg2*_ga*MTYwMjQ0MjI5MC4xNzUyNTI3Nzg3*_ga_EVM8HSTW6N*czE3NTM5MDc4MzUkbzYkZzEkdDE3NTM5MDc4NTkkajM2JGwwJGgxODAyNDYyNDk2 (through zenoti acting for the business)
- Phone: 12125400743
- Address: 1334 3rd Ave, 10075-0500, New York
- Prices: 3 prices on the site, the middle one $50.00

## Nearby, also direct
Places near Alchemy 43 Upper East Side that take a booking or an order on their own website, with no marketplace in between.
- Kolor Studio Ues (0 m): https://directindex.org/r/kolorstudionyc.com
- Le Reve Hair Salon (0 m): https://directindex.org/r/lerevehairsalon.com
- J&H Body Work (140 m): https://directindex.org/r/jhbodywork77st.com
- Gil Ferrer Team at VOANCE (150 m): https://directindex.org/r/voance.com

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+6.7 points) Requests as GPTBot (http_403), ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **Structured data is incomplete.** (+5 points) Missing: address, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **The phone number on the site doesn't match the open map data.** The site shows (866) 778-0043, but OpenStreetMap or Overture Maps lists 12125400743. An assistant that sees two numbers can't tell which one to trust. Fix whichever is wrong, on the site or in the map data at openstreetmap.org.

## What the site tells visitors (Measured, not scored)
- **3 prices on the landing page, the middle one $50.00.** 

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Alchemy 43 Upper East Side",
  "url": "https://www.alchemy43.com",
  "telephone": "12125400743",
  "address": "1334 3rd Ave, 10075-0500, New York",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.77284,
    "longitude": -73.958707
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://alchemy43.zenoti.com/webstoreNew/services?_ga=2.167579710.1458233909.1753907835-1602442290.1752527787&_gl=1*cz84ka*_gcl_au*MTcyNzg2MTg5OS4xNzUyNTI3Nzg2*_ga*MTYwMjQ0MjI5MC4xNzUyNTI3Nzg3*_ga_EVM8HSTW6N*czE3NTM5MDc4MzUkbzYkZzEkdDE3NTM5MDc4NTkkajM2JGwwJGgxODAyNDYyNDk2",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Structured data found (Organization).** phone
- **Appointments through zenoti on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
1816 of 4986 in New York hairdressers and beauty salons. Top 36% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 95% | yes |
| Publish the menu or price list as HTML | 20% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 98% | no |
| Structured data with address, phone and hours | 18% | no |
| Have an llms.txt | 48% | yes |

Nearest places in the index: Kolor Studio Ues (B, 0 m, https://directindex.org/r/kolorstudionyc.com); Le Reve Hair Salon (D, 0 m, https://directindex.org/r/lerevehairsalon.com); Tudor Salon and Spa (F, 49 m, https://directindex.org/r/tudorsalonandspa.com); Josh Levi Hair Salon (D, 115 m, https://directindex.org/r/joshlevisalon.com); Kasia Skin Care Studio (D, 116 m, https://directindex.org/r/kasiaskincare.com); J&H Body Work (C, 142 m, https://directindex.org/r/jhbodywork77st.com); Gil Ferrer Team at VOANCE (B, 148 m, https://directindex.org/r/voance.com); Level 78 Barber Shop (D, 161 m, https://directindex.org/r/level78barber.com); Fayced Aesthetics NYC (B, 165 m, https://directindex.org/r/faycedaestheticsnyc.com); Smooth Synergy Medical Spa & Laser Center (C, 176 m, https://directindex.org/r/smoothsynergy.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites using Zenoti 58% (21% A or B, 92 sites); This site 58.9%.

See what an AI agent reads on this site: https://directindex.org/r/alchemy43.com/agent-view

## Businesses like Alchemy 43 Upper East Side in New York hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in New York hairdressers and beauty salons | 4986 | 48% | 19% | 58.9% |
| Sites using Zenoti in New York hairdressers and beauty salons | 21 | 63% | 38% | 58.9% |

The best of the sites using Zenoti in New York hairdressers and beauty salons: Koru (A 95.4%, https://directindex.org/r/korunyc.com); Primp & Polish (B 82.5%, https://directindex.org/r/primpandpolish.com); Evolve Med Spa - Tribeca (B 78.5%, https://directindex.org/r/evolvemedspa.com); Red Market Salon (B 78.5%, https://directindex.org/r/redmarketnewyork.com); The Organic Pharmacy (B 78.5%, https://directindex.org/r/theorganicpharmacy.com).

With the three fixes above (No price list of services found; The server turns AI crawlers away at the door; Structured data is incomplete), the score would be about 87.7%. That would be 32nd of 4,986 in New York hairdressers and beauty salons, up from 1816th.

This site appears in 4 cities (4 places on alchemy43.com). https://directindex.org/brand/alchemy43.com

## The direct record
What agents get for Alchemy 43 Upper East Side, as JSON: https://directindex.org/api/direct/alchemy43.com
- Book: https://alchemy43.zenoti.com/webstoreNew/services?_ga=2.167579710.1458233909.1753907835-1602442290.1752527787&_gl=1*cz84ka*_gcl_au*MTcyNzg2MTg5OS4xNzUyNTI3Nzg2*_ga*MTYwMjQ0MjI5MC4xNzUyNTI3Nzg3*_ga_EVM8HSTW6N*czE3NTM5MDc4MzUkbzYkZzEkdDE3NTM5MDc4NTkkajM2JGwwJGgxODAyNDYyNDk2 (vendor on own site: Zenoti; found by the scan of 2026-10-23, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 12125400743
- Stable links that count: https://directindex.org/go/alchemy43.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Zenoti: Not stated. Zenoti's terms (17 April 2026) bind the businesses that use it, not the people who book: section 4.1(j) bars robots, bots, spiders and scrapers from monitoring or copying the services and section 5.6 allows API integrations only under a written agreement; each business sets its own consumer terms, so an agent booking for a client is not addressed here. Read 2026-10-15: https://www.zenoti.com/trust/terms-and-conditions

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 18.3 | 25 |
| Readable | 10 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/alchemy43.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/alchemy43.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/alchemy43.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=alchemy43.com&force=1