# Ajax Museum: Agent-Direct Score C (56.5%)

Site: http://www.ajaxmuseum.nl
Report: https://directindex.org/r/ajaxmuseum.nl
Scanned: 2026-10-22 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Ajax Museum is partly visible to agents.
Some AI assistants are turned away by Ajax Museum's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.ajaxmuseum.nl/items/memorabilia/boeken/ (on the business's own site)
- Phone: 020 311 1336
- Address: Arena Boulevard 3, 1101 AX, Amsterdam

## Nearby, also direct
Places near Ajax Museum that take a booking or an order on their own website, with no marketplace in between.
- Budget (760 m): https://directindex.org/r/budget.nl
- Nova (800 m): https://directindex.org/r/novavakantiereizen.nl
- The Black Archives (890 m): https://directindex.org/r/theblackarchives.nl
- Business Booking International (1.8 km): https://directindex.org/r/bbih.nl
- Ghabiang Travel (2.2 km): https://directindex.org/r/ghabiangtravel.nl

## What to fix first
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (TouristAttraction, Museum, TravelAgency or the closest type, with name, address, telephone and openingHoursSpecification). Every assistant reads this block first, and the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **The server turns AI crawlers away at the door.** (+3.3 points) Requests as ClaudeBot (http_403) were refused, but a normal browser got the page. That's usually a bot list at the host or in a firewall that the owner never chose. Ask the host to allow these user agents. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **The footer says © 2015.** Visitors and assistants may read that year as the last time anyone looked after the site.
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Amsterdam, 43% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Ajax Museum",
  "url": "http://www.ajaxmuseum.nl",
  "telephone": "020 311 1336",
  "address": "Arena Boulevard 3, 1101 AX, Amsterdam",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 52.313261479690084,
    "longitude": 4.940971109921896
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.ajaxmuseum.nl/items/memorabilia/boeken/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Ajax Museum

> local business in Arena Boulevard 3, 1101 AX, Amsterdam, Amsterdam tours, attractions and museums. Phone 020 311 1336.

## Book or order directly

- Book: https://www.ajaxmuseum.nl/items/memorabilia/boeken/ (on the business's own site)

## About

- Website: http://www.ajaxmuseum.nl
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
166 of 353 in Amsterdam tours, attractions and museums. Top 47% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 17% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | no |
| Structured data with address, phone and hours | 36% | no |
| Have an llms.txt | 36% | no |

Nearest places in the index: Oscar Autoverhuur Amsterdam Arena (C, 599 m, https://directindex.org/r/oscar.nl); Imagine Identity and Culture (D, 674 m, https://directindex.org/r/imagineic.nl); Budget (C, 757 m, https://directindex.org/r/budget.nl); Nova (C, 803 m, https://directindex.org/r/novavakantiereizen.nl); The Black Archives (C, 886 m, https://directindex.org/r/theblackarchives.nl); Rohan's Reizen (D, 1042 m, https://directindex.org/r/rohansreizen.nl); Business Booking International (B, 1817 m, https://directindex.org/r/bbih.nl); Ghabiang Travel (C, 2171 m, https://directindex.org/r/ghabiangtravel.nl); Trans Africa Travel (F, 2338 m, https://directindex.org/r/transafrica.nl); Rembrandt Hoeve (B, 2448 m, https://directindex.org/r/rembrandthoeveamsterdam.nl).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.


Compared with its peers: Sites built with WordPress 55% (25% A or B, 236087 sites); This site 56.5%.

See what an AI agent reads on this site: https://directindex.org/r/ajaxmuseum.nl/agent-view

## Businesses like Ajax Museum in Amsterdam tours, attractions and museums

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Amsterdam tours, attractions and museums | 353 | 51% | 24% | 56.5% |
| Sites built with WordPress in Amsterdam tours, attractions and museums | 149 | 59% | 29% | 56.5% |

The best of the sites built with WordPress in Amsterdam tours, attractions and museums: Pure Boats - Amsterdam Canal Cruises (A 87.7%, https://directindex.org/r/pureboats.com); Friendship Cruises (A 86.3%, https://directindex.org/r/friendshipamsterdam.com); Mike's Tours Amsterdam (private tours only) (A 86.2%, https://directindex.org/r/mikesbiketoursamsterdam.com); Boat Amsterdam (B 84.6%, https://directindex.org/r/boatamsterdam.com); Business Booking International (B 84.6%, https://directindex.org/r/bbih.nl).

With the three fixes above (No structured data for the business; No tickets and prices found; The server turns AI crawlers away at the door), the score would be about 95.4%, which would be first of 353 in Amsterdam tours, attractions and museums.

## The direct record
What agents get for Ajax Museum, as JSON: https://directindex.org/api/direct/ajaxmuseum.nl
- Book: https://www.ajaxmuseum.nl/items/memorabilia/boeken/ (own site; found by the scan of 2026-10-22, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 020 311 1336
- Stable links that count: https://directindex.org/go/ajaxmuseum.nl/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 21.7 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/ajaxmuseum.nl
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/ajaxmuseum.nl/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/ajaxmuseum.nl/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=ajaxmuseum.nl&force=1
