# Air New Zealand: Agent-Direct Score B (73.8%)

Site: http://www.airnewzealand.co.uk
Report: https://directindex.org/r/airnewzealand.co.uk
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Air New Zealand is mostly ready for agents.
An AI assistant can open Air New Zealand's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly on the site.

## Direct links
- Book directly: https://www.airnewzealand.co.uk/blank#manage-booking (on the business's own site)
- Phone: 020 7839 1604
- Address: Travel Centre New Zealand House Haymarket London ground Floor, SW1Y 4TQ, London
- Prices: 4 prices on the site, the middle one £2.27

## Nearby, also direct
Places near Air New Zealand that take a booking or an order on their own website, with no marketplace in between.
- London Photo Tours And Workshops (220 m): https://directindex.org/r/londonphototours.co.uk
- National Gallery (260 m): https://directindex.org/r/nationalgallery.org.uk
- Free Walking Tour London (280 m): https://directindex.org/r/viazo.co.uk

## What to fix first
- **Structured data is incomplete.** (+7 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No tickets and prices found.** (+7 points) Agents answer 'what does it cost and when?' from marketplaces instead. Add a page with tickets, times and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **4 prices on the landing page, the middle one £2.27.** In London, the middle price of comparable sites that show prices is £128.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Air New Zealand",
  "url": "http://www.airnewzealand.co.uk",
  "telephone": "020 7839 1604",
  "address": "Travel Centre New Zealand House Haymarket London ground Floor, SW1Y 4TQ, London",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.507837,
    "longitude": -0.131665
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.airnewzealand.co.uk/blank#manage-booking",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# Air New Zealand

> organization in Travel Centre New Zealand House Haymarket London ground Floor, SW1Y 4TQ, London, London tours, attractions and museums. Phone 020 7839 1604.

## Book or order directly

- Book: https://www.airnewzealand.co.uk/blank#manage-booking (on the business's own site)

## About

- Website: http://www.airnewzealand.co.uk
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Tickets on your own site.** Agents can buy tickets without going through a marketplace.

## Where it stands
Not ranked yet in London tours, attractions and museums.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 93% | yes |
| Publish the menu or price list as HTML | 13% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 97% | yes |
| Structured data with address, phone and hours | 7% | no |
| Have an llms.txt | 31% | no |

Nearest places in the index: Korea National Tourism Organisation (F, 11 m, https://directindex.org/r/visitkorea.or.kr); The London Tour (C, 35 m, https://directindex.org/r/thelondontour.com); Black cab tours of London (D, 183 m, https://directindex.org/r/blackcabtoursoflondon.uk); BP International   Headquarters (F, 204 m, https://directindex.org/r/abbeylocks.co.uk); London Photo Tours And Workshops (B, 223 m, https://directindex.org/r/londonphototours.co.uk); Oslo Spektrum Arena (F, 232 m, https://directindex.org/r/oslospektrum.no); Art History in Schools (C, 242 m, https://directindex.org/r/arthistoryinschools.org.uk); National Gallery (D, 260 m, https://directindex.org/r/nationalgallery.org.uk); Viriksonholidays (D, 263 m, https://directindex.org/r/viriksonholidays.co.uk); Free Walking Tour London (C, 283 m, https://directindex.org/r/viazo.co.uk).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about London tours, attractions and museums and named 69 places. Air New Zealand wasn't one of them. See who was named: https://directindex.org/city/london-tours/recommended


See what an AI agent reads on this site: https://directindex.org/r/airnewzealand.co.uk/agent-view

Read by AI agents 3 times this month (ClaudeBot 3).

## The direct record
What agents get for Air New Zealand, as JSON: https://directindex.org/api/direct/airnewzealand.co.uk
- Book: https://www.airnewzealand.co.uk/blank#manage-booking (own site; found by the scan of 2026-10-21, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 020 7839 1604
- Stable links that count: https://directindex.org/go/airnewzealand.co.uk/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /help-and-contact: booking link (own domain), WhatsApp.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 8 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/airnewzealand.co.uk
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/airnewzealand.co.uk/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/airnewzealand.co.uk/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=airnewzealand.co.uk&force=1