# Aesthetics By Ella: Agent-Direct Score F (23.1%)

Site: https://aestheticsbyella.com.au
Report: https://directindex.org/r/aestheticsbyella.com.au
Scanned: 2026-10-17 (Provisional: the action test and the assistant citation check still to come; the hatched part of the bar is not measured yet.)
Aesthetics By Ella is largely invisible to agents.
AI assistants cannot open the website of Aesthetics By Ella, so they rely on what other sites say about it.

## Direct links
- Book directly: https://www.aestheticsbyella.com.au/ (on the business's own site)
- Order directly: https://book.squareup.com/appointments/hrfmjylxbdig34/location/L447Q4RSD9BDX/services?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnlOrgEhMLZvD-cis--1fAYwzkDs3cVDOtH5i7d5yYSGW023dK6Yi1u6et00E_aem_4fhZr0UeJbP4e6OfvDFErA (through square acting for the business)
- Phone: +61 457 211 781

## What to fix first

- **The site turns every visitor without a browser away, AI agents included.** (+25 points) A plain fetch was refused (cloudflare_challenge); only a real browser got the page. Every AI crawler and agent is turned away the same way, so Reachable scores 0 and the rest is measured on the rendered page. Ask the host to let the AI user agents through. Guide: https://directindex.org/guides/blocking-ai-crawlers-without-knowing
- **No structured data for the business.** (+15 points) Add schema.org JSON-LD for the business (HairSalon, BeautySalon or the closest type, with name, address, telephone and openingHoursSpecification). It is the one block every assistant reads first; the fix kit below has it filled in. Guide: https://directindex.org/guides/structured-data-restaurant
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost' from marketplaces and directories instead. Add a page with services and prices as text and link it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai

## Fix kit: What to paste

Structured data (JSON-LD). One block in the page's head, or in the builder's custom-code slot. Replace anything that is wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Aesthetics By Ella",
  "url": "https://aestheticsbyella.com.au",
  "telephone": "+61 457 211 781",
  "email": "hello@aestheticsbyella.com.au",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": -27.4595122,
    "longitude": 152.9757688
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.aestheticsbyella.com.au/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://book.squareup.com/appointments/hrfmjylxbdig34/location/L447Q4RSD9BDX/services?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnlOrgEhMLZvD-cis--1fAYwzkDs3cVDOtH5i7d5yYSGW023dK6Yi1u6et00E_aem_4fhZr0UeJbP4e6OfvDFErA",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** There is no robots.txt, which allows everything.
- **Appointments on your own site.** Agents can book an appointment without a marketplace in the loop.
- **Ordering through square on your own domain.** No marketplace commission, and the guest stays yours.

## Where it stands
1887 of 2081 in Brisbane hairdressers and beauty salons. Top 91% of the sites scanned in this index.

| What the top tenth of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 100% | yes |
| Publish the menu or price list as HTML | 29% | no |
| Let AI crawlers in (no edge block, no robots.txt block) | 99% | no |
| Structured data with address, phone and hours | 17% | no |
| Have an llms.txt | 46% | no |

Nearest places in the index: Claw Studio (D, 19 m, https://directindex.org/r/clawstudio.com.au); Miss Audrey Hair (C, 325 m, https://directindex.org/r/missaudreyhair.com.au); Bardon Hair Design (F, 1054 m, https://directindex.org/r/bardonhairdesign.com); The Brow and Skin Studio (B, 1184 m, https://directindex.org/r/browandskinstudio.com.au); Niggles and Knots (B, 1187 m, https://directindex.org/r/nigglesandknotsmassage.com.au); Urban Chic (C, 1188 m, https://directindex.org/r/urbanchic.com.au); Empire Barbering Co (C, 1211 m, https://directindex.org/r/empirebarberingco.com.au); King's Beauty (D, 1245 m, https://directindex.org/r/kingsbeauty.com.au); Short and Sweet Barbershop (F, 1807 m, https://directindex.org/r/shortandsweetbarbershop.com); Ellie May & Co (C, 1857 m, https://directindex.org/r/elliemayandco.com.au).

## What assistants answer
Not asked yet. Assistants are asked about the top-ranked businesses in each city index, and about every claimed business the moment it is claimed; claim this page to be included.


Against its peers: Sites built with Wix 49% (24% A or B, 10627 sites); Sites using Square 65% (41% A or B, 1644 sites); This site 23.1%.

See what an AI agent reads on this site: https://directindex.org/r/aestheticsbyella.com.au/agent-view

## Businesses like Aesthetics By Ella in Brisbane hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Brisbane hairdressers and beauty salons | 2081 | 53% | 25% | 23.1% |
| Sites built with Wix in Brisbane hairdressers and beauty salons | 63 | 63% | 37% | 23.1% |
| Sites using Square in Brisbane hairdressers and beauty salons | 19 | 62% | 32% | 23.1% |
| Sites built with Wix and using Square in Brisbane hairdressers and beauty salons | 4 | 58% | 25% | 23.1% |

The best of the sites built with Wix and using Square in Brisbane hairdressers and beauty salons: Ellie Nails & Beauty (B 72.3%, https://directindex.org/r/ellienailsbeauty.com.au); Altered Images Hair and Beauty (C 69.2%, https://directindex.org/r/alteredimageshairbeauty.com); CN Diamond Nails and Spa (C 69.2%, https://directindex.org/r/diamondnails.com.au).

With the three fixes above (The site turns every visitor without a browser away, AI agents included; No structured data for the business; No price list of services found) the score would be about 95.4%: first of 2,081 in Brisbane hairdressers and beauty salons.

## The direct record
What agents get for Aesthetics By Ella, as JSON: https://directindex.org/api/direct/aestheticsbyella.com.au
- Book: https://www.aestheticsbyella.com.au/ (own site; found by the scan of 2026-10-17, not yet tested)
- Order: https://book.squareup.com/appointments/hrfmjylxbdig34/location/L447Q4RSD9BDX/services?utm_source=ig&amp;utm_medium=social&amp;utm_content=link_in_bio&amp;fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGnlOrgEhMLZvD-cis--1fAYwzkDs3cVDOtH5i7d5yYSGW023dK6Yi1u6et00E_aem_4fhZr0UeJbP4e6OfvDFErA (vendor on own site: Square; found by the scan of 2026-10-17, not yet tested)
- Menu: none on record
- Hours: none on record
- Phone: +61 457 211 781
- Stable links that count: https://directindex.org/go/aestheticsbyella.com.au/book, https://directindex.org/go/aestheticsbyella.com.au/order

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square): yes

Only a real browser got this page (a plain fetch got cloudflare_challenge); Readable and Actionable were measured on the rendered page.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 0 | 25 |
| Readable | 0 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Not measured for this scan.
- JSON-LD for the business: no

Keep watching this business (https://directindex.org/r/aestheticsbyella.com.au/plan): the assistants asked again every month, with what changed; 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/aestheticsbyella.com.au/deep. Ten questions the way people ask, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF: 5 EUR, one-off. Reading and scanning stay free; these few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=aestheticsbyella.com.au&force=1