# Aesthetics by AM: Agent-Direct Score B (72.3%)

Site: https://www.aestheticsbyam.com/
Report: https://directindex.org/r/aestheticsbyam.com
Scanned: 2026-10-24 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
Aesthetics by AM is mostly ready for agents.
An AI assistant can open Aesthetics by AM's website. It can't find a menu or price list, so it answers from other sites. It finds a way to book or order directly, through Salon IQ.

## Direct links
- Book directly: https://s-iq.co/BookingPortal/dist/?salonid=67ef08ac-a78b-4be6-81cc-6a44f343cfa8&tab=book (through salon_iq acting for the business)
- Phone: 07769 344917
- Address: Cowley Road 174b OX4 1UE Oxford

## Nearby, also direct
Places near Aesthetics by AM that take a booking or an order on their own website, with no marketplace in between.
- Oxford Osteopaths (370 m): https://directindex.org/r/oxfordosteopaths.co.uk
- nu-hair (560 m): https://directindex.org/r/nu-hair.co.uk
- Esquires of Oxford (1.6 km): https://directindex.org/r/esquiresofoxford.co.uk
- Thérapie Clinic (1.8 km): https://directindex.org/r/therapieclinic.com

## What to fix first
- **No price list of services found.** (+7 points) Agents answer 'what do they offer and what does it cost?' from marketplaces and directories instead. Add a page that lists services and prices as text, and link to it from the homepage. Guide: https://directindex.org/guides/menu-pdf-ai
- **Structured data is incomplete.** (+3 points) Missing: opening hours. Guide: https://directindex.org/guides/structured-data-restaurant

## What the site tells visitors (Measured, not scored)
- **The footer says © 2019.** Visitors and assistants may read that year as the last time anyone looked after the site.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BeautySalon",
  "name": "Aesthetics by AM",
  "url": "https://www.aestheticsbyam.com/",
  "telephone": "07769 344917",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "Cowley Road 174b",
    "postalCode": "OX4 1UE",
    "addressLocality": "Oxford"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.7470686,
    "longitude": -1.2352947
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://s-iq.co/BookingPortal/dist/?salonid=67ef08ac-a78b-4be6-81cc-6a44f343cfa8&amp;tab=book",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    }
  ]
}
</script>
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (LocalBusiness).** address, phone
- **Appointments through salon_iq on your own domain.** There's no marketplace commission, and the customer stays yours.

## Where it stands
7 of 29 in Oxford hairdressers and beauty salons. Top 24% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 90% | yes |
| Publish the menu or price list as HTML | 10% | no |
| Let AI crawlers in (no block at the server or in robots.txt) | 100% | yes |
| Structured data with address, phone and hours | 0% | no |
| Have an llms.txt | 80% | yes |

Nearest places in the index: Žaneta Lichnova (D, 41 m, https://directindex.org/r/zlsalon.co.uk); Oxford Osteopaths (B, 374 m, https://directindex.org/r/oxfordosteopaths.co.uk); Dainora Tamo (C, 405 m, https://directindex.org/r/dainoratamohair.co.uk); Pulchra (F, 547 m, https://directindex.org/r/pulchraoxford.com); Giovanni's Barber Shop (F, 548 m, https://directindex.org/r/giovannisbarbershop.co.uk); nu-hair (C, 558 m, https://directindex.org/r/nu-hair.co.uk); Mahogany (D, 1555 m, https://directindex.org/r/mahoganyhair.co.uk); Esquires of Oxford (B, 1598 m, https://directindex.org/r/esquiresofoxford.co.uk); Iffley Turn Practice (C, 1662 m, https://directindex.org/r/iffleyturnpractice.co.uk); Thérapie Clinic (B, 1840 m, https://directindex.org/r/therapieclinic.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

The assistants were asked 12 everyday questions about Oxford hairdressers and beauty salons and named 48 places. Aesthetics by AM wasn't one of them. See who was named: https://directindex.org/city/oxford-salons/recommended


Compared with its peers: Sites built with Wix 54% (31% A or B, 42583 sites); Sites using Salon IQ 61% (24% A or B, 159 sites); This site 72.3%.

See what an AI agent reads on this site: https://directindex.org/r/aestheticsbyam.com/agent-view

## Businesses like Aesthetics by AM in Oxford hairdressers and beauty salons

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Oxford hairdressers and beauty salons | 29 | 53% | 24% | 72.3% |
| Sites built with Wix in Oxford hairdressers and beauty salons | 7 | 74% | 86% | 72.3% |
| Sites using Salon IQ in Oxford hairdressers and beauty salons | 1 | 72% | 100% | 72.3% |
| Sites built with Wix and using Salon IQ in Oxford hairdressers and beauty salons | 1 | 72% | 100% | 72.3% |

The best of the sites built with Wix in Oxford hairdressers and beauty salons: SkinDose (A 90.8%, https://directindex.org/r/skindose.co.uk); Beauty Bee (B 80%, https://directindex.org/r/mybeautybee.co.uk); Esquires of Oxford (B 80%, https://directindex.org/r/esquiresofoxford.co.uk); Oxford Osteopaths (B 80%, https://directindex.org/r/oxfordosteopaths.co.uk); Bubbal Beauty Parlour (B 76.9%, https://directindex.org/r/bubbalbeautyparlouroxford.co.uk).

With the two fixes above (No price list of services found; Structured data is incomplete), the score would be about 87.7%. That would be 2nd of 29 in Oxford hairdressers and beauty salons, up from 7th.

## The direct record
What agents get for Aesthetics by AM, as JSON: https://directindex.org/api/direct/aestheticsbyam.com
- Book: https://s-iq.co/BookingPortal/dist/?salonid=67ef08ac-a78b-4be6-81cc-6a44f343cfa8&amp;tab=book (vendor on own site: Salon IQ; found by the scan of 2026-10-24, not yet tested)
- Order: none on record
- Menu: none on record
- Hours: none on record
- Phone: 07769 344917
- Stable links that count: https://directindex.org/go/aestheticsbyam.com/book

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): yes
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no
- Vendor terms for agents, Salon IQ: Not stated. The terms do not address an agent acting for a person (several bar scraping or data extraction only), could not be read on the date given, or the vendor has not been researched yet.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 12 | 25 |
| Actionable | 10 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/aestheticsbyam.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: yes
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/aestheticsbyam.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/aestheticsbyam.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=aestheticsbyam.com&force=1