# 12 Morsi: Agent-Direct Score A (86.2%)

Site: http://www.12morsi.com
Report: https://directindex.org/r/12morsi.com
Scanned: 2026-10-21 (Provisional, with the action test and the assistant citation check still to come. The hatched part of the bar isn't measured yet.)
12 Morsi is ready for agents.
An AI assistant can open 12 Morsi's website. It can read what 12 Morsi offers. It finds a way to book or order directly, through Guestplan.

## Direct links
- Book directly: https://cdn.guestplan.com/widget.js (through guestplan acting for the business)
- Order directly: https://www.12morsi.com/delivery/ (on the business's own site)
- Menu: https://www.12morsi.com/welcome/
- Phone: +3908118584124
- Address: Via Alabardieri, 34, 80121, Napoli

## Nearby, also direct
Places near 12 Morsi that take a booking or an order on their own website, with no marketplace in between.
- Five Guys (3 km): https://directindex.org/r/fiveguys.com

## What to fix first
- **Structured data is incomplete.** (+6 points) Missing: address, telephone, opening hours. Guide: https://directindex.org/guides/structured-data-restaurant
- **No llms.txt.** (no points, but worth doing) Optional for now and cheap to add. It's a short text file that describes the business for language models. Guide: https://directindex.org/guides/llms-txt-for-a-business

## What the site tells visitors (Measured, not scored)
- **No English version declared.** Visitors from abroad, and assistants answering in English, read the page as it is. In Naples, 17% of comparable sites declare one.

## Fix kit: What to paste

Structured data (JSON-LD). Paste it as one block in the page's head, or in the builder's custom code box. Change anything that's wrong.

```html
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "12 Morsi",
  "url": "http://www.12morsi.com",
  "telephone": "+3908118584124",
  "address": "Via Alabardieri, 34, 80121, Napoli",
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 40.83478389,
    "longitude": 14.24135942
  },
  "potentialAction": [
    {
      "@type": "ReserveAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://cdn.guestplan.com/widget.js",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      },
      "result": {
        "@type": "Reservation",
        "name": "Reservation"
      }
    },
    {
      "@type": "OrderAction",
      "target": {
        "@type": "EntryPoint",
        "urlTemplate": "https://www.12morsi.com/delivery/",
        "actionPlatform": [
          "http://schema.org/DesktopWebPlatform",
          "http://schema.org/MobileWebPlatform"
        ]
      }
    }
  ]
}
</script>
```

llms.txt. Save as /llms.txt at the root of the site.

```
# 12 Morsi

> organization (burger) in Via Alabardieri, 34, 80121, Napoli, Naples. Phone +3908118584124.

## Book or order directly

- Book: https://cdn.guestplan.com/widget.js (through guestplan acting for the business)
- Order: https://www.12morsi.com/delivery/ (on the business's own site)
- Menu: https://www.12morsi.com/welcome/

## About

- Website: http://www.12morsi.com
- This file follows llms.txt (https://llmstxt.org): a short plain-text description for language models.
```

## Already right
- **robots.txt lets AI crawlers in.** No rule blocks the main AI user agents.
- **AI crawlers get the page.** GPTBot, ClaudeBot and PerplexityBot all got a normal response.
- **Structured data found (Organization).** no address, phone or hours in it
- **Menu or price list is an HTML page.** Agents can read the items and prices.
- **Booking through guestplan on your own domain.** There's no marketplace commission, and the customer stays yours.
- **Ordering on your own site.** Agents can order without going through a marketplace.

## Where it stands
13 of 567 in Naples. Top 2% of the sites scanned in this index.

| What the top 10% of the index does | Top 10% | This site |
|---|---|---|
| Take bookings or orders on their own domain | 86% | yes |
| Publish the menu or price list as HTML | 71% | yes |
| Let AI crawlers in (no block at the server or in robots.txt) | 90% | yes |
| Structured data with address, phone and hours | 28% | no |
| Have an llms.txt | 31% | no |

Nearest places with a similar menu: Hambo (C, 640 m, https://directindex.org/r/hambo.it); Green M'ama (C, 1004 m, https://directindex.org/r/green-mama.com); Dambo Beef And Grill (B, 1009 m, https://directindex.org/r/dambobeef.it); DoubleB (F, 1164 m, https://directindex.org/r/doubleburger.it); Peterland (D, 1506 m, https://directindex.org/r/peterland.it); Arrecrià (C, 1793 m, https://directindex.org/r/arrecriabistrot.it); Puok Burger Store (C, 1857 m, https://directindex.org/r/puokburger.com); Welly (D, 1887 m, https://directindex.org/r/eatwellys.com); Cheeseburgeria (D, 1918 m, https://directindex.org/r/cheeseburgeria.it); Five Guys (B, 3009 m, https://directindex.org/r/fiveguys.com).

## What assistants answer
The assistants haven't been asked about this business yet. They're asked about the top-ranked businesses in each city index, and about any business as soon as it's claimed. Claim this page to be included.

Recommended when people ask: "Best burger in town, and I want to order online." (Claude, Gemini)


Compared with its peers: Sites built with WordPress 57% (28% A or B, 145483 sites); Sites using Guestplan 73% (57% A or B, 23 sites); This site 86.2%.

See what an AI agent reads on this site: https://directindex.org/r/12morsi.com/agent-view

## Named by Claude and Gemini for "Best burger in town, and I want to order online" in Naples, October 2026
- "Best burger in town, and I want to order online." (2026-10-17): Claude with a link to this site; Gemini with a link to this site. https://directindex.org/city/naples/recommended/burger
Named by 2 of 3 assistants asked. Badge: https://directindex.org/badge/named/12morsi.com.svg

## Businesses like 12 Morsi in Naples

| Group | Sites | Avg score | A or B | This site |
|---|---|---|---|---|
| Businesses of the same kind in Naples | 567 | 48% | 17% | 86.2% |
| Sites built with WordPress in Naples | 277 | 58% | 23% | 86.2% |
| Sites using Guestplan in Naples | 6 | 57% | 33% | 86.2% |
| Sites built with WordPress and using Guestplan in Naples | 5 | 58% | 40% | 86.2% |

The best of the sites built with WordPress and using Guestplan in Naples: BRACI (B 73.8%, https://directindex.org/r/braci.eu); J. Contemporary Japanese Restaurant (D 53.8%, https://directindex.org/r/j-japaneserestaurant.com); Mihao (D 41.5%, https://directindex.org/r/mihao.it); Santalu (F 33.8%, https://directindex.org/r/santalurestaurant.it).

With the fix above (Structured data is incomplete), the score would be about 95.4%. That would be 4th of 567 in Naples, up from 13th.

## The direct record
What agents get for 12 Morsi, as JSON: https://directindex.org/api/direct/12morsi.com
- Book: https://cdn.guestplan.com/widget.js (vendor on own site: Guestplan; found by the scan of 2026-10-21, not yet tested)
- Order: https://www.12morsi.com/delivery/ (own site; found by the scan of 2026-10-21, not yet tested)
- Menu: https://www.12morsi.com/welcome/ (html_page; from the scan)
- Hours: none on record
- Phone: +3908118584124
- Stable links that count: https://directindex.org/go/12morsi.com/book, https://directindex.org/go/12morsi.com/order, https://directindex.org/go/12morsi.com/menu

## Can an agent transact?
Measured, not scored (the score stays at spec v1.0).
- UCP profile (/.well-known/ucp, Google and Shopify's Universal Commerce Protocol): no
- ACP discovery document (/.well-known/acp.json, OpenAI and Stripe's Agentic Commerce Protocol): no
- MCP server card (/.well-known/mcp/server-card.json): no
- Ordering vendor that takes agent orders (Square, Toast, or a vendor whose terms allow agents): no

Found one hop past the home page: contact page /contatti/: ordering via glovo.

## Score breakdown
| Component | Points | Available |
|---|---|---|
| Reachable | 25 | 25 |
| Readable | 16 | 25 |
| Actionable | 15 | 15 (the action test: pending) |
| Cited | 0 | 0 (the assistant citation check: pending) |

## Agent readiness (Cloudflare)
Level 1 of 5, Basic Web Presence. Cloudflare's report: https://isitagentready.com/12morsi.com
- Link headers on the homepage: no (how: https://isitagentready.com/.well-known/agent-skills/link-headers/SKILL.md)
- sitemap.xml: yes
- AI bot rules in robots.txt: yes
- Content Signals in robots.txt: no (how: https://isitagentready.com/.well-known/agent-skills/content-signals/SKILL.md)
- Markdown on Accept: text/markdown: no (how: https://isitagentready.com/.well-known/agent-skills/markdown-negotiation/SKILL.md)
- llms.txt: no (how: https://isitagentready.com/.well-known/agent-skills/llms-txt/SKILL.md)
- API catalog (RFC 9727): no (how: https://isitagentready.com/.well-known/agent-skills/api-catalog/SKILL.md)
- MCP server card: no (how: https://isitagentready.com/.well-known/agent-skills/mcp-server-card/SKILL.md)
- A2A agent card: no (how: https://isitagentready.com/.well-known/agent-skills/a2a-agent-card/SKILL.md)
- Agent Skills index: no (how: https://isitagentready.com/.well-known/agent-skills/agent-skills/SKILL.md)
- OAuth or OIDC discovery: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-discovery/SKILL.md)
- OAuth protected resource metadata: no (how: https://isitagentready.com/.well-known/agent-skills/oauth-protected-resource/SKILL.md)
- auth.md: no (how: https://isitagentready.com/.well-known/agent-skills/auth-md/SKILL.md)
- Web Bot Auth key directory: no (how: https://isitagentready.com/.well-known/agent-skills/web-bot-auth/SKILL.md)
- ARD capability manifest: no (how: https://isitagentready.com/.well-known/agent-skills/ard/SKILL.md)
- DNS-AID records: no (how: https://isitagentready.com/.well-known/agent-skills/dns-aid/SKILL.md)
- WebMCP tools on the page: no (how: https://isitagentready.com/.well-known/agent-skills/webmcp/SKILL.md)
- JSON-LD for the business: yes

Keep watching this business (https://directindex.org/r/12morsi.com/plan): the assistants are asked again every month, and you see what changed. 2 EUR a month or 19 EUR a year.
Deep report: https://directindex.org/r/12morsi.com/deep. Ten questions phrased the way people ask them, each assistant's full answer, the eight nearest similar places, the fix plan and a PDF. 5 EUR, paid once. Reading and scanning stay free. These few euros pay for the questions sent to the assistants and for the servers.
Methodology: https://directindex.org/methodology · Rescan now: https://directindex.org/scan?url=12morsi.com&force=1