---
title: Turin: 13% of hairdressers and beauty salons websites take a booking or an order from an AI agent directly · The Direct Index
url: https://directindex.org/editions/2026-q4/press/turin-salons
---

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 Press release · The Direct Index, Q4 2026 · preview, data to 2026-10-15

# Turin: 13% of hairdressers and beauty salons websites take a booking or an order from an AI agent directly

Turin, 2026-10-15

The Direct Index, an independent measurement of whether AI assistants can find, read and act on a business's own website, published its Q4 2026 edition today, as a preview with data to 2026-10-15. In Turin it scanned every hairdressers and beauty salons business with a website of its own: 20 sites, 15 of them reachable.

Of the reachable sites, 13% turn at least one AI crawler away at the edge, almost always a hosting firewall the owner never chose. 13% take a booking or an order on their own domain; the rest hand that to a marketplace or offer nothing an agent can act on. 1 sites score A or B. Turin has too few reachable sites to be ranked in this edition.

Treatwell is the booking or ordering vendor behind most direct channels in Turin, on 1 sites.

The assistants have not been asked about Turin yet; the next edition will say where ChatGPT, Claude and Gemini send people.

[Quote from Antonio Curado, founder of The Direct Index, Brussels. Two sentences on what the number means for owners in Turin.]

The Direct Index is built by Antonio Curado, an engineer based in Brussels. The method is public, the data is open (ODbL) and nothing in the ranking is for sale. Every business in the index has a page with its findings, a free rescan and a badge. The Turin index: https://directindex.org/city/turin-salons. The edition: https://directindex.org/editions/2026-q4. The method: https://directindex.org/methodology. The data: https://directindex.org/data. Contact: hello@directindex.org.

[it](https://directindex.org/editions/2026-q4/press/turin-salons/it) · [Markdown](https://directindex.org/editions/2026-q4/press/turin-salons.md) · [Q4 2026](https://directindex.org/editions/2026-q4) · [what changed in Turin](https://directindex.org/city/turin-salons/changes) · [share image](https://directindex.org/og/city/turin-salons.png)

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Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
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