---
title: Italy: business websites and AI agents, city by city · The Direct Index
url: https://directindex.org/country/it?format=md
---

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 [Countries](https://directindex.org/countries) · as of 2026-10-14

# Italy: which businesses can AI agents use?

4,192 business websites scanned in 5 cities of Italy, across 25 indexes. 36% of the reachable sites take a booking or an order on their own site, 30% turn an AI crawler away at the edge, 21% of scanned sites score A or B. Numbers as of 2026-10-14.

4,192

business websites scanned, of 5,023 with a site of their own

36%

take a booking or an order on their own site

30%

turn an AI crawler away at the edge

21%

score A or B (901 sites)

**********

A 177 · B 724 · C 963 · D 925 · F 1403

Shares are over the 3,573 reachable sites; A or B over all scanned. [Methodology](https://directindex.org/methodology) · [Markdown](https://directindex.org/country/it?format=md) · [JSON](https://directindex.org/api/country/it) · [Rankings](https://directindex.org/rankings).

 Cities

## Italy, city by city

Every index of each city added together; the kinds are listed under the city and each has its own page.

| City | Sites scanned | Book or order on their own site | Turn a crawler away | A or B | Grades |
| --- | --- | --- | --- | --- | --- |
| [Milan](https://directindex.org/city/milan) Milano
[restaurants and fast food](https://directindex.org/city/milan) · [cafes and bars](https://directindex.org/city/milan-cafes-bars) · [tours, attractions and museums](https://directindex.org/city/milan-tours) · [hairdressers and beauty salons](https://directindex.org/city/milan-salons) · [dentists, clinics and vets](https://directindex.org/city/milan-clinics) | 1,755 | 40% | 30% | 23% |
**********

A 81 · B 329 · C 441 · D 353 · F 551

 |
| [Rome](https://directindex.org/city/rome) Roma
[restaurants and fast food](https://directindex.org/city/rome) · [cafes and bars](https://directindex.org/city/rome-cafes-bars) · [tours, attractions and museums](https://directindex.org/city/rome-tours) · [hairdressers and beauty salons](https://directindex.org/city/rome-salons) · [dentists, clinics and vets](https://directindex.org/city/rome-clinics) | 1,416 | 33% | 34% | 19% |
**********

A 43 · B 227 · C 290 · D 312 · F 544

 |
| [Turin](https://directindex.org/city/turin) Torino
[restaurants and fast food](https://directindex.org/city/turin) · [cafes and bars](https://directindex.org/city/turin-cafes-bars) · [hairdressers and beauty salons](https://directindex.org/city/turin-salons) · [dentists, clinics and vets](https://directindex.org/city/turin-clinics) · [tours, attractions and museums](https://directindex.org/city/turin-tours) | 478 | 33% | 25% | 23% |
**********

A 23 · B 89 · C 88 · D 125 · F 153

 |
| [Florence](https://directindex.org/city/florence) Firenze
[restaurants and fast food](https://directindex.org/city/florence) · [cafes and bars](https://directindex.org/city/florence-cafes-bars) · [hairdressers and beauty salons](https://directindex.org/city/florence-salons) · [dentists, clinics and vets](https://directindex.org/city/florence-clinics) · [tours, attractions and museums](https://directindex.org/city/florence-tours) | 317 | 38% | 30% | 25% |
**********

A 24 · B 54 · C 76 · D 74 · F 89

 |
| [Naples](https://directindex.org/city/naples) Napoli
[restaurants and fast food](https://directindex.org/city/naples) · [cafes and bars](https://directindex.org/city/naples-cafes-bars) · [hairdressers and beauty salons](https://directindex.org/city/naples-salons) · [dentists, clinics and vets](https://directindex.org/city/naples-clinics) · [tours, attractions and museums](https://directindex.org/city/naples-tours) | 226 | 28% | 19% | 14% |
**********

A 6 · B 25 · C 68 · D 61 · F 66

 |

Side by side: [Milan / Rome](https://directindex.org/compare/milan/rome) · [Milan / Turin](https://directindex.org/compare/milan/turin) · [Milan / Florence](https://directindex.org/compare/florence/milan) · [Milan / Naples](https://directindex.org/compare/milan/naples) · [Rome / Turin](https://directindex.org/compare/rome/turin) · [Rome / Florence](https://directindex.org/compare/florence/rome) · [Rome / Naples](https://directindex.org/compare/naples/rome) · [Turin / Florence](https://directindex.org/compare/florence/turin) · [Turin / Naples](https://directindex.org/compare/naples/turin) · [Florence / Naples](https://directindex.org/compare/florence/naples).

 Kinds

## By kind of business

| Kind | Sites scanned | Book or order on their own site | Turn a crawler away | A or B | Grades |
| --- | --- | --- | --- | --- | --- |
| restaurants and fast food 5 indexes | 2,692 | 38% | 33% | 27% |
**********

A 159 · B 559 · C 567 · D 577 · F 830

 |
| cafes and bars 5 indexes | 653 | 26% | 29% | 13% |
**********

A 14 · B 69 · C 151 · D 162 · F 257

 |
| hairdressers and beauty salons 5 indexes | 196 | 30% | 22% | 10% |
**********

A 1 · B 18 · C 63 · D 43 · F 71

 |
| dentists, clinics and vets 5 indexes | 257 | 45% | 25% | 18% |
**********

A 3 · B 43 · C 81 · D 45 · F 85

 |
| tours, attractions and museums 5 indexes | 394 | 33% | 22% | 9% |
********

A 0 · B 35 · C 101 · D 98 · F 160

 |

 Vendors

## Booking and ordering vendors common in Italy

Sites in the country whose booking or ordering runs through each vendor, on the business's own domain or on a marketplace, from the daily vendor pass. Each vendor's page says how its sites score.

| Vendor | Sites |
| --- | --- |
| [Deliveroo](https://directindex.org/vendors/deliveroo) | 78 |
| [Superb](https://directindex.org/vendors/superb) | 75 |
| [TheFork](https://directindex.org/vendors/thefork) | 54 |
| [Just Eat](https://directindex.org/vendors/justeat) | 52 |
| [Glovo](https://directindex.org/vendors/glovo) | 49 |
| [SevenRooms](https://directindex.org/vendors/sevenrooms) | 30 |
| [OpenTable](https://directindex.org/vendors/opentable) | 16 |
| [Quandoo](https://directindex.org/vendors/quandoo) | 16 |
| [CoverManager](https://directindex.org/vendors/covermanager) | 11 |
| [ResDiary](https://directindex.org/vendors/resdiary) | 8 |
| [Treatwell](https://directindex.org/vendors/treatwell) | 6 |
| [Docplanner (MioDottore, Doctoralia, jameda)](https://directindex.org/vendors/docplanner) | 6 |

#### The Direct Index

[Why direct](https://directindex.org/why)[About and principles](https://directindex.org/about)[Methodology](https://directindex.org/methodology)[Privacy](https://directindex.org/privacy)

#### Use it

[Free scanner](https://directindex.org/scan)[City indexes](https://directindex.org/cities)[Search the index](https://directindex.org/search)[Rankings](https://directindex.org/rankings)[Compare two cities](https://directindex.org/compare)[Countries](https://directindex.org/countries)[What assistants recommend](https://directindex.org/assistants)[What changed](https://directindex.org/changes)[Ask the index](https://directindex.org/ask)[Guides](https://directindex.org/guides)[Common fixes](https://directindex.org/fix)[What agent-direct means](https://directindex.org/agent-direct)

#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Do their terms allow agents?](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
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```