---
title: Florence (Firenze) vs Milan (Milano): which city's businesses can AI agents use? · The Direct Index
url: https://directindex.org/compare/florence/milan?format=md
---

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 [Compare](https://directindex.org/compare) · restaurants and fast food · as of 2026-10-15

# Florence (Firenze) or Milan (Milano): whose businesses can AI agents use?

Florence (Firenze): 188 business websites scanned, 40% take a booking or an order on their own site, 28% turn an AI crawler away, 31% score A or B. Milan (Milano): 897 business websites scanned, 42% take a booking or an order on their own site, 26% turn an AI crawler away, 30% score A or B. Numbers as of 2026-10-15.

| | Florence | Milan |
| --- | --- | --- |
| Business websites scanned | 188 of 1,014 with a site | 897 of 2,860 with a site |
| Take a booking or an order on their own site | 40% of 166 reachable | **42%** of 850 reachable |
| Turn an AI crawler away at the edge | 28% of 166 reachable | **26%** of 850 reachable |
| Score A or B | **31%** 58 sites | 30% 273 sites |

[Florence (Firenze)](https://directindex.org/city/florence) · [Italy](https://directindex.org/country/it)
**********

A 22 · B 36 · C 41 · D 45 · F 44

[Milan (Milano)](https://directindex.org/city/milan) · [Italy](https://directindex.org/country/it)
**********

A 64 · B 209 · C 217 · D 197 · F 210

Shares are over the reachable sites of each index, latest scan of each; A or B over all scanned. [Methodology](https://directindex.org/methodology) · [Markdown](https://directindex.org/compare/florence/milan?format=md) · [JSON](https://directindex.org/api/compare/florence/milan) · [All cities ranked](https://directindex.org/rankings?kind=restaurants).

 Findings

## What the index found in each city

Menu or price list

| | Florence | Milan |
| --- | --- | --- |
| HTML page | 60% 100 | 51% 434 |
| none | 27% 44 | 28% 238 |
| PDF | 7% 12 | 10% 88 |
| elsewhere | 3% 5 | 8% 69 |
| on the page | 3% 5 | 2% 19 |
| image | 0% 0 | 0% 2 |

Direct booking or ordering

| | Florence | Milan |
| --- | --- | --- |
| none | 45% 74 | 40% 342 |
| own site | 37% 61 | 34% 286 |
| third party | 6% 10 | 11% 90 |
| vendor on own site | 4% 6 | 8% 71 |
| marketplace | 9% 15 | 7% 61 |

Site builder

| | Florence | Milan |
| --- | --- | --- |
| WordPress | 58% 97 | 55% 468 |
| Unknown | 36% 60 | 33% 281 |
| Wix | 2% 4 | 6% 48 |
| Squarespace | 1% 1 | 2% 15 |
| Webflow | 2% 3 | 1% 12 |
| Duda | 0% 0 | 1% 12 |
| Shopify | 0% 0 | 1% 9 |

Booking and ordering vendors

| | Florence | Milan |
| --- | --- | --- |
| [Deliveroo](https://directindex.org/vendors/deliveroo) | 4 | 44 |
| [Superb](https://directindex.org/vendors/superb) | 2 | 35 |
| [TheFork](https://directindex.org/vendors/thefork) | 11 | 18 |
| [Just Eat](https://directindex.org/vendors/justeat) | 0 | 28 |
| [Glovo](https://directindex.org/vendors/glovo) | 4 | 19 |
| [SevenRooms](https://directindex.org/vendors/sevenrooms) | 0 | 22 |
| [OpenTable](https://directindex.org/vendors/opentable) | 2 | 10 |
| [CoverManager](https://directindex.org/vendors/covermanager) | 1 | 3 |
| [Quandoo](https://directindex.org/vendors/quandoo) | 1 | 0 |
| [resOS](https://directindex.org/vendors/resos) | 1 | 0 |

Menu, channel and builder shares are over the reachable sites (166 in Florence, 850 in Milan). Vendor counts are sites whose booking or ordering runs through that vendor, direct or marketplace, from the daily vendor pass.

 Assistants

## Where the assistants send people

Asked, with web search on, about the top-ranked businesses (the website, where to book, where to order) and the way people ask ("best pizza delivered tonight"). The share of answers that pointed to the business's own site or a direct vendor. Measured in the cities on the probe schedule; "not asked" elsewhere.

| Assistant | Florence: about a business | Milan: about a business | Florence: asked the way people ask | Milan: asked the way people ask |
| --- | --- | --- | --- | --- |
| ChatGPT | not asked | not asked | 94% of 35 places | not asked |
| Gemini | not asked | not asked | 86% of 35 places | not asked |

 Month by month

## Florence / Milan, month by month

Each cell reads Florence / Milan. A month is final once it ends; the current month updates hourly. Each city's dated pages: [Florence (Firenze)](https://directindex.org/city/florence), [Milan (Milano)](https://directindex.org/city/milan).

| Month | Sites scanned | Book or order on their own site | Turn a crawler away | Score A or B |
| --- | --- | --- | --- | --- |
| October 2026 so far | 227 / 1,050 | 40% / 42% | 28% / 26% | 58 / 273 |

 More

## Keep comparing

[Italy: every city](https://directindex.org/country/it) · [Rankings](https://directindex.org/rankings?kind=restaurants) · [Pick two other cities](https://directindex.org/compare) · [Florence on a map](https://directindex.org/city/florence/map) · [Milan on a map](https://directindex.org/city/milan/map)

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#### Vendors and help

[Booking and ordering vendors](https://directindex.org/vendors)[Do their terms allow agents?](https://directindex.org/vendors/terms)[Vendor verification](https://directindex.org/vendors/verification)[Website builders](https://directindex.org/builders)[Who can fix this](https://directindex.org/providers)[For agencies](https://directindex.org/agency)

#### For agents

[llms.txt](https://directindex.org/llms.txt)[llms-full.txt](https://directindex.org/llms-full.txt)[OpenAPI](https://directindex.org/openapi.json)[MCP server](https://directindex.org/.well-known/mcp/server-card.json)[A2A agent](https://directindex.org/.well-known/agent-card.json)[Direct feeds](https://directindex.org/direct.json)

#### Data

[Open data, CSV and JSON](https://directindex.org/data)[The quarterly edition](https://directindex.org/editions)[City data, JSON and Markdown](https://directindex.org/cities)[Sitemap](https://directindex.org/sitemap.xml)

Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

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```