---
title: Where assistants send people in Seoul · The Direct Index
url: https://directindex.org/city/seoul/assistants?format=md
---

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 Assistants · Seoul, KR · November 2026

# Where assistants send people in Seoul

173 answers from ChatGPT, Claude and Gemini, asked between 2026-10-28 and 2026-11-06, to the questions people ask and to questions about the top businesses in the index. 63% of them link a business's own site or its booking software, and 37% link a marketplace, most often catchtable.net (17%).

63%

of answers link the business's own site or its booking software

37%

link a marketplace

17%

link catchtable.net, the marketplace named most

173

answers, 66 to the questions people ask and 107 about businesses

Of the 66 answers to the questions people ask, 89% link a business's own site or its booking software and 36% a marketplace, catchtable.net most often; of the 107 about specific businesses, 47% link a business's own site or its booking software and 37% a marketplace, catchtable.net most often.

Updated 2026-11-07. [The Seoul index](https://directindex.org/city/seoul) · [Places named, question by question](https://directindex.org/city/seoul/recommended) · [Markdown](https://directindex.org/city/seoul/assistants?format=md) · [JSON](https://directindex.org/city/seoul/assistants.json) · [Share image](https://directindex.org/og/city/seoul/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 173 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Claude | Gemini |
| --- | --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 109 | **63%** | 43 57% | 15 68% | 51 67% |
| Press, guides and forums | press and guides | 36 | **21%** | 6 8% | 0 | 30 39% |
| catchtable.net | marketplace | 29 | **17%** | 2 3% | 1 5% | 26 34% |
| autoreserve.com | marketplace | 22 | **13%** | 6 8% | 3 14% | 13 17% |
| shuttledelivery.co.kr | marketplace | 14 | **8%** | 2 3% | 1 5% | 11 14% |
| Google Maps | directory | 12 | **7%** | 0 | 0 | 12 16% |
| catchtable.co.kr | marketplace | 8 | **5%** | 3 4% | 1 5% | 4 5% |
| Michelin Guide | directory | 8 | **5%** | 1 1% | 1 5% | 6 8% |
| nol.com | other site
Corporate website not associated with a specific local business sector. | 7 | **4%** | 1 1% | 0 | 6 8% |
| YouTube | directory | 6 | **3%** | 0 | 0 | 6 8% |
| diningcode.com | directory
A popular South Korean restaurant discovery and big-data review directory. | 5 | **3%** | 5 7% | 0 | 0 |
| naver.com | directory | 5 | **3%** | 5 7% | 0 | 0 |
| Wikipedia | directory | 5 | **3%** | 0 | 0 | 5 7% |
| Instagram | directory | 4 | **2%** | 1 1% | 0 | 3 4% |
| jalib.site | other site
Generic personal domain with no recognizable category or business affiliation. | 4 | **2%** | 1 1% | 0 | 3 4% |

105 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in Seoul

ChatGPT: answered by gpt-6-luna (75).

Claude: answered by claude-sonnet-5-5 (22).

Gemini: answered by gemini-2.5-flash (54), gemini-3.8-flash (22).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **91%** | 2% | 4% | 4% | 56 |
| Claude | **42%** | 11% | 2% | 46% | 57 |
| Gemini | **64%** | 1% | 3% | 32% | 77 |

### Answers about the businesses

Each assistant was asked three questions about each of the top-ranked businesses in the index, with web search on: the website, where to book and where to order. The table splits its answers by where they pointed.

| Assistant | Own site or vendor | Marketplace | Directory | Nowhere | Answers |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **34%** | 0% | 4% | 62% | 53 |
| Gemini | **37%** | 0% | 22% | 41% | 54 |

 Question by question

## Who gets named, and with which link

Asked on 2026-11-06. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Claude | Gemini |
| --- | --- | --- | --- |
| [I'm feeling like chicken tonight. Where can I order from?](https://directindex.org/city/seoul/recommended/chicken) | [BBQ Chicken](https://directindex.org/r/bbq.co.kr) own site
[Kyochon Chicken](https://directindex.org/r/kyochon.com) own site
[bhc Chicken](https://directindex.org/r/bhc.co.kr) own site | [Kyochon Chicken](https://directindex.org/r/kyochon.com) own site
[BHC Chicken](https://directindex.org/r/bhc.co.kr) own site | [Kyochon Chicken](https://directindex.org/r/kyochon.com) own site
[BHC Chicken](https://directindex.org/r/bhc.co.kr) own site
Shuttle Delivery no link |
| [I want to book a table for two tonight somewhere romantic.](https://directindex.org/city/seoul/recommended/romantic) | [Logi Hannam](https://directindex.org/scan/porta.page) own site
[iter myeongdong](https://directindex.org/r/iter-restaurants.com) own site | [Mingles](https://directindex.org/r/restaurant-mingles.com) own site
[Bicena](https://directindex.org/r/bicena.com) directory | [Jungsik](https://directindex.org/r/jungsik.kr) own site
[Bicena](https://directindex.org/r/bicena.com) own site
[Pierre Gagnaire à Seoul](https://directindex.org/r/lottehotel.com) own site |
| [Best pizza delivered to where I'm staying, right now.](https://directindex.org/city/seoul/recommended/pizza-delivery) | [Domino’s Pizza](https://directindex.org/r/dominos.co.kr) own site
[Pizza Hut Korea](https://directindex.org/r/pizzahut.co.kr) own site | GO Pizza no link
Ginos NY Pizza no link
[The Pizza Stand](https://directindex.org/r/the-pizzastand.com) marketplace | [Jackson Pizza](https://directindex.org/r/jacksonpizza.co.kr) own site
Coupang Eats no link
Shuttle Delivery no link
[Pizza Alvolo](https://directindex.org/r/pizzaalvolo.co.kr) own site |
| [A good vegan or vegetarian lunch near the centre, today.](https://directindex.org/city/seoul/recommended/vegan-lunch) | Oh Se Gye Hyang directory
[Sanchon](https://directindex.org/scan/orwst.com) own site
Vegan Kitchen no link | Monks Butcher, Itaewon no link
Monks Butcher marketplace
[Balwoo Gongyang](https://directindex.org/r/baru.or.kr) marketplace | [Balwoo Gongyang](https://directindex.org/r/balwoo.or.kr) own site
[Sanchon](https://directindex.org/r/sanchon.com) own site
[Osegyehyang](https://directindex.org/scan/go5.co.kr) own site |
| [I want sushi delivered this evening.](https://directindex.org/city/seoul/recommended/sushi) | [Sushi Shinjo](https://directindex.org/scan/gajaseoul.com) own site
[Park Jihoo Sushi](https://directindex.org/scan/gajaseoul.com) own site | Sooda no link
Sushi Cho no link
Seoul Omakase Umimato no link | Sangmu Sushi no link
[Overview](https://directindex.org/r/sangmusushi.kr) own site
[Sushiro Korea](https://directindex.org/r/sushiro.co.kr) own site
Gatten Sushi directory |
| [A traditional local restaurant that tourists don't know. Book me a table for Saturday.](https://directindex.org/city/seoul/recommended/local-saturday) | [Cheongjinok](https://directindex.org/r/cheongjinok.com) own site
[Hadongkwan](https://directindex.org/scan/hadongkwan.co.kr) own site
[Korea House](https://directindex.org/r/kh.or.kr) own site | [Woo Mool Zip](https://directindex.org/scan/jangindak.co.kr) own site
Tteoksoem Pogu own site
Use CatchTable marketplace | [Imun Seolnongtang](https://directindex.org/scan/modoo.at) own site
[Gaeseong Mandu Koong](https://directindex.org/r/koong.co.kr) own site
[Hadongkwan](https://directindex.org/scan/hadongkwan.co.kr) own site |
| [Brunch on Sunday for four. Where can I reserve?](https://directindex.org/city/seoul/recommended/brunch) | [Acid House](https://directindex.org/r/acid.house) own site
[Hippo Brunchaus](https://directindex.org/scan/hongdae-brunch-cafe.com) own site
[Schedule Hapjeong](https://directindex.org/scan/schedule-hapjeong.com) own site | The Terrace Kitchen at Grand Hyatt Seoul own site
Cornerstone at Park Hyatt Seoul own site | [Cornerstone](https://directindex.org/scan/hyatt.com) own site
Boccalino own site
Oasis Cheongdam no link |
| [Seafood dinner with a view, table for four this week.](https://directindex.org/city/seoul/recommended/seafood-view) | [MOOD ANCHOR](https://directindex.org/scan/somesevit.co.kr) own site
[Le Da](https://directindex.org/r/theriver.kr) own site
Jinju Sikdang marketplace | STAY no link
[The Terrace Kitchen](https://directindex.org/scan/hyatt.com) own site | [Walking on the Cloud](https://directindex.org/r/63restaurant.co.kr) own site
[The King’s](https://directindex.org/r/ambatel.com) own site |
| [A cheap lunch menu near the centre.](https://directindex.org/city/seoul/recommended/cheap-lunch) | [Jongno Dodam](https://directindex.org/scan/jongnododam.com) own site
[Jongno Bansanghoe](https://directindex.org/scan/jongnobansanghoe.com) own site | Heukdonga Myeongdong marketplace
Myeongdong Gyoja no link
Tosokchon Samgyetang no link | Myeongdong Kyoja no link
[What to expect](https://directindex.org/r/mdkj.co.kr) own site
[Imun Seolnongtang](https://directindex.org/scan/modoo.at) own site
Gohyang Kalguksu no link |
| [Birthday dinner for eight on Friday. I want to book online.](https://directindex.org/city/seoul/recommended/birthday-8) | [Jungsik Seoul](https://directindex.org/r/jungsik.kr) own site
[Sinsa Kkotgedang Apgujeong Rodeo](https://directindex.org/scan/sinsacrab-apgujeong.com) own site
[iter myeongdong](https://directindex.org/r/iter-restaurants.com) own site | [Jungsik](https://directindex.org/r/jungsik.kr) own site
[Mingles](https://directindex.org/r/restaurant-mingles.com) marketplace | [La Yeon](https://directindex.org/scan/shillahotels.com) own site
[Bicena](https://directindex.org/r/bicena.com) own site
[Mingles](https://directindex.org/r/restaurant-mingles.com) own site |
| [Best burger in town, and I want to order online.](https://directindex.org/city/seoul/recommended/burger) | [Alex Place](https://directindex.org/r/alpl.kr) own site
[Burger Park](https://directindex.org/r/burgerpark.co.kr) own site
[Shake Shack](https://directindex.org/r/shakeshack.com) own site | [Shake Shack](https://directindex.org/r/shakeshack.kr) own site
Brooklyn The Burger Joint no link
Firebell Burger no link | Brooklyn The Burger Joint no link
[Downtowner](https://directindex.org/r/gffg.co.kr) no link
[Downtowner Official Website](https://directindex.org/scan/downtowner.co.kr) own site
[Bas Burger](https://directindex.org/r/basburger.net) no link |
| [Something to eat after midnight, delivered or open late.](https://directindex.org/city/seoul/recommended/late-night) | [Eungkeum Tteokbokki Yeonnam](https://directindex.org/scan/eungkeumyeonnam.com) own site
[Saebyeok](https://directindex.org/scan/hongdae-restaurant.co.kr) own site
Saebyeokjip Cheongdam no link | [Kyochon Chicken](https://directindex.org/r/kyochon.com) own site
Boseung Hoegwan Myeongdong no link
Yujeong Sikdang no link | [Cheongjinok](https://directindex.org/r/cheongjinok.com) own site
[Kyochon Chicken](https://directindex.org/r/kyochon.com) own site
Shuttle Delivery no link |
| [Dinner with two kids tonight, somewhere relaxed. Book a table for four.](https://directindex.org/city/seoul/recommended/kids-family) | [SEOLYA GALBI Cheongdam](https://directindex.org/scan/seolya.com) own site
[iter myeongdong](https://directindex.org/r/iter-restaurants.com) own site | [Maple Tree House](https://directindex.org/r/mapletreehouse.co.kr) no link
Buddhas Belly no link
Tosokchon Samgyetang no link | [VIPS](https://directindex.org/r/ivips.co.kr) own site
[Mad for Garlic](https://directindex.org/r/madforgarlic.com) own site
[Maple Tree House](https://directindex.org/r/mapletreehouse.co.kr) no link |
| [I'm coeliac. A restaurant with real gluten-free options for dinner, book it.](https://directindex.org/city/seoul/recommended/gluten-free) | [Zio Cucina Ikseon](https://directindex.org/scan/ziocucina-ikseon.com) own site | [Jihwaja Seoul](https://directindex.org/r/jihwajafood.co.kr) own site
Plant Cafe Seoul no link
[Website: https://www.plantcafeseoul.com/](https://directindex.org/r/plantcafeseoul.com) own site | [Plant Cafe Seoul](https://directindex.org/r/plantcafeseoul.com) own site
237 Pizza no link
Korean Celiac Translation Card no link |
| [Lunch on a terrace in the sun tomorrow. Where can I reserve?](https://directindex.org/city/seoul/recommended/terrace) | Moowee Nakwon directory
[RACHEZ](https://directindex.org/scan/mayfield.co.kr) own site
[Gu Table](https://directindex.org/scan/gutablejongno.com) own site | [The Terrace Kitchen](https://directindex.org/scan/hyatt.com) own site
The Garden Terrace own site | [Gucci Osteria da Massimo Bottura Seoul](https://directindex.org/r/gucciosteria.com) own site
The Terrace Kitchen own site
Terrace Room Seoul directory |
| [A dinner for a group of twelve next Thursday. Who takes big tables online?](https://directindex.org/city/seoul/recommended/group-12) | [Gokiseok Konkuk](https://directindex.org/scan/gokiseok.com) own site
[Hanwoo Spot](https://directindex.org/scan/hanwoospot.com) own site
[Anguk Yakbang](https://directindex.org/scan/xn--3e0bl3zd0gdg.kr) own site | [Jungsik](https://directindex.org/r/jungsik.kr) own site
Catch Table or Naver Reservation no link | [Hanwoo Spot](https://directindex.org/scan/hanwoospot.com) own site
[The Parkview](https://directindex.org/r/shillahotels.com) own site
Wangbijip marketplace |
| [A special tasting menu for our anniversary next month. Book us in.](https://directindex.org/city/seoul/recommended/fine-dining) | [Restaurant SAN](https://directindex.org/scan/restaurantsan.com) own site
[KUT SEOUL](https://directindex.org/scan/kutseoul.com) own site | [Mosu](https://directindex.org/r/restaurantmosu.com) own site
[Mingles](https://directindex.org/r/restaurant-mingles.com) no link
[La Yeon](https://directindex.org/scan/shillahotels.com) own site | [Mingles](https://directindex.org/r/restaurant-mingles.com) no link
[The Experience](https://directindex.org/r/restaurant-mingles.com) own site
[Mosu Seoul](https://directindex.org/r/mosuseoul.com) own site
[Kwon Sook Soo](https://directindex.org/r/kwonsooksoo.com) own site |
| [A quiet place for a business lunch on Tuesday, book for three at noon.](https://directindex.org/city/seoul/recommended/business-lunch) | [Bankers Club](https://directindex.org/scan/banyantreeclub.com) own site
[Jungsik Seoul](https://directindex.org/r/jungsik.kr) own site
[iter myeongdong](https://directindex.org/r/iter-restaurants.com) own site | [The Parkview](https://directindex.org/r/shillahotels.com) own site
[The Margaux Grill](https://directindex.org/r/marriott.com) own site | [La Yeon](https://directindex.org/scan/shillahotels.com) own site
[Bicena](https://directindex.org/r/bicena.com) own site
[Mingles](https://directindex.org/r/restaurant-mingles.com) own site |
| [Good breakfast near the centre tomorrow from 8. Can I book?](https://directindex.org/city/seoul/recommended/breakfast) | [Onjisim](https://directindex.org/scan/onjisim-ikseon.com) own site
[Hansik Wangbijip, Myeongdong](https://directindex.org/scan/orwst.com) own site
[Nostalgia Bukchon ONE Cafe](https://directindex.org/scan/nostalgiaseoul.com) own site | The Bakers Table no link
Own website no link
Momo Cafe no link
Butterfinger Pancakes no link | The Market Kitchen own site
Mugyodong Bugeokukjib no link
[The Bakers Table](https://directindex.org/scan/thebakerstable.co.kr) own site |
| [Something healthy like bowls or salads delivered to my office at lunch.](https://directindex.org/city/seoul/recommended/healthy-bowl) | [Salad Seller](https://directindex.org/r/saladseller.com) own site
[DAYAND Salad](https://directindex.org/scan/dayandsalad.com) own site | [Salady](https://directindex.org/r/salady.com) own site
[Greating](https://directindex.org/scan/greating.co.kr) own site | [Salady](https://directindex.org/r/saladykorea.com) no link
[What they offer](https://directindex.org/r/salady.com) own site
[Hooked Poke](https://directindex.org/r/imweb.me) own site
Crispy Fresh no link |
| [A wine bar with small plates tonight. Reserve two seats.](https://directindex.org/city/seoul/recommended/wine-bar) | [LES.FOLIES](https://directindex.org/scan/bistro-lesfolies.com) own site
[Hidden Barrel Hannam](https://directindex.org/scan/hiddenbarrel-hannam.com) own site
[CHACHA Yeouido](https://directindex.org/scan/winechacha.kr) own site | FLOATING no link
LUVEC no link
White Noise Wine Bar no link | Vibe & Concept no link
[VINHO Official Website](https://directindex.org/scan/restaurantvinho.kr) own site
Catchtable Global no link
Underbar Seoul no link |
| [Somewhere good that's actually open on Monday evening, book a table.](https://directindex.org/city/seoul/recommended/open-monday) | [STAY](https://directindex.org/r/lottehotel.com) own site
[Continental](https://directindex.org/scan/shillahotels.com) own site | [Jungsik](https://directindex.org/r/jungsik.kr) own site
[MIO](https://directindex.org/scan/accor.com) own site | [La Yeon](https://directindex.org/scan/shillahotels.com) own site
[BICENA](https://directindex.org/r/bicena.com) own site
[Born & Bred](https://directindex.org/r/bandb.co.kr) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-07. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in Seoul","url":"https://directindex.org/city/seoul/assistants","description":"Seoul: 63% of 173 assistant answers link a business's own site and 37% a marketplace, catchtable.net most often. From ChatGPT, Claude and Gemini, November 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-11","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/seoul/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/seoul/assistants?format=md"}]}
```