---
title: Where assistants send people in Seoul · The Direct Index
url: https://directindex.org/city/seoul/assistants
---

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 Assistants · Seoul, KR · October 2026

# Where assistants send people in Seoul

151 answers from ChatGPT and Gemini, asked between 2026-10-18 and 2026-10-28, to the questions people ask and to questions about the top businesses in the index. 60% of them link a business's own site or its booking software, and 38% link a marketplace, most often catchtable.net (18%).

60%

of answers link the business's own site or its booking software

38%

link a marketplace

18%

link catchtable.net, the marketplace named most

151

answers, 44 to the questions people ask and 107 about businesses

Of the 44 answers to the questions people ask, 93% link a business's own site or its booking software and 41% a marketplace, catchtable.net most often; of the 107 about specific businesses, 47% link a business's own site or its booking software and 37% a marketplace, catchtable.net most often.

Updated 2026-11-03. [The Seoul index](https://directindex.org/city/seoul) · [Places named, question by question](https://directindex.org/city/seoul/recommended) · [Markdown](https://directindex.org/city/seoul/assistants?format=md) · [JSON](https://directindex.org/city/seoul/assistants.json) · [Share image](https://directindex.org/og/city/seoul/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 151 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 91 | **60%** | 41 55% | 50 66% |
| Press, guides and forums | press and guides | 33 | **22%** | 7 9% | 26 34% |
| catchtable.net | marketplace | 27 | **18%** | 1 1% | 26 34% |
| autoreserve.com | marketplace | 18 | **12%** | 5 7% | 13 17% |
| shuttledelivery.co.kr | marketplace
A food delivery platform operating in South Korea that connects customers to local restaurants. | 12 | **8%** | 2 3% | 10 13% |
| Google Maps | directory | 10 | **7%** | 1 1% | 9 12% |
| Michelin Guide | directory | 9 | **6%** | 1 1% | 8 11% |
| catchtable.co.kr | marketplace | 8 | **5%** | 3 4% | 5 7% |
| naver.com | directory | 7 | **5%** | 7 9% | 0 |
| YouTube | directory | 7 | **5%** | 0 | 7 9% |
| diningcode.com | directory
A popular South Korean restaurant discovery and big-data review directory. | 5 | **3%** | 5 7% | 0 |
| Instagram | directory | 5 | **3%** | 2 3% | 3 4% |
| TableCheck | vendor, direct | 5 | **3%** | 0 | 5 7% |
| wordpress.com | other site
General website creation and hosting platform. | 5 | **3%** | 0 | 5 7% |
| Apple Maps | directory | 4 | **3%** | 0 | 4 5% |

99 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in Seoul

ChatGPT: answered by gpt-6-luna (75).

Gemini: answered by gemini-2.5-flash (54), gemini-3.8-flash (22).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **86%** | 2% | 3% | 9% | 58 |
| Gemini | **54%** | 4% | 1% | 41% | 83 |

### Answers about the businesses

Each assistant was asked three questions about each of the top-ranked businesses in the index, with web search on: the website, where to book and where to order. The table splits its answers by where they pointed.

| Assistant | Own site or vendor | Marketplace | Directory | Nowhere | Answers |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **34%** | 0% | 4% | 62% | 53 |
| Gemini | **37%** | 0% | 22% | 41% | 54 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-18. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [I'm feeling like chicken tonight. Where can I order from?](https://directindex.org/city/seoul/recommended/chicken) | [BBQ Chicken](https://directindex.org/r/bbq.co.kr) own site
[Kyochon Chicken](https://directindex.org/r/kyochon.com) own site
[BHC Chicken](https://directindex.org/r/bhc.co.kr) own site | [Kyochon Chicken](https://directindex.org/r/kyochon.com) own site
[BHC Chicken](https://directindex.org/r/bhc.co.kr) own site
Coupang Eats no link
Shuttle Delivery no link |
| [I want to book a table for two tonight somewhere romantic.](https://directindex.org/city/seoul/recommended/romantic) | [La Yeon](https://directindex.org/scan/shillahotels.com) own site
[Eatanic Garden](https://directindex.org/r/josunpalace.com) own site
[The Margaux Grill](https://directindex.org/r/jwmarriottseoul.com) own site | [La Yeon](https://directindex.org/scan/shillahotels.com) own site
[Bicena](https://directindex.org/r/bicena.com) own site
[Mingles](https://directindex.org/r/restaurant-mingles.com) own site |
| [Best pizza delivered to where I'm staying, right now.](https://directindex.org/city/seoul/recommended/pizza-delivery) | [Domino’s Pizza](https://directindex.org/r/dominos.co.kr) own site
[Papa Johns](https://directindex.org/r/pji.co.kr) own site
[Pizza Hut](https://directindex.org/r/pizzahut.co.kr) own site | Ginos NY Pizza no link
Motor City Pizza own site
[Dominos Pizza Korea](https://directindex.org/r/dominos.co.kr) own site
Motor City no link |
| [A good vegan or vegetarian lunch near the centre, today.](https://directindex.org/city/seoul/recommended/vegan-lunch) | Oh Se Gye Hyang own site
Vegan Kitchen no link
[Maji](https://directindex.org/r/templegood.com) no link | [Balwoo Gongyang](https://directindex.org/r/balwoo.or.kr) own site
[Plant Cafe Seoul](https://directindex.org/r/plantcafeseoul.com) own site
Maru Jayeonsik Kimbap no link |
| [I want sushi delivered this evening.](https://directindex.org/city/seoul/recommended/sushi) | nothing named | Baemin / Baedal Minjok no link
Coupang Eats no link
Shuttle Delivery no link
Gatten Sushi no link |
| [A traditional local restaurant that tourists don't know. Book me a table for Saturday.](https://directindex.org/city/seoul/recommended/local-saturday) | Mokseokjeong marketplace
[Korea House](https://directindex.org/r/kh.or.kr) own site | [Sanchon](https://directindex.org/r/sanchon.com) own site
Jirisan Restaurant no link
Naver Maps no link |
| [Brunch on Sunday for four. Where can I reserve?](https://directindex.org/city/seoul/recommended/brunch) | [JAM JAM](https://directindex.org/scan/hongdaebrunchcafe.com) own site
[Hippo Brunchaus](https://directindex.org/scan/hongdae-brunch-cafe.com) own site
[Schedule Hapjeong](https://directindex.org/scan/schedule-hapjeong.com) own site | The Market Kitchen own site
[The Parkview](https://directindex.org/r/shillahotels.com) own site
Oasis directory |
| [Seafood dinner with a view, table for four this week.](https://directindex.org/city/seoul/recommended/seafood-view) | [MOOD ANCHOR](https://directindex.org/scan/somesevit.co.kr) own site
[Restaurant Voisin](https://directindex.org/r/hotelnaruseoul.com) own site
[Le Da](https://directindex.org/r/theriver.kr) own site
[Voisin](https://directindex.org/r/accor.com) no link | Mugunghwa no link
[Overview](https://directindex.org/scan/lottehotel.com) own site
[Restaurant I.O.U](https://directindex.org/r/restaurantiou.com) own site
[Shuchiku](https://directindex.org/scan/63restaurant.co.kr) own site |
| [A cheap lunch menu near the centre.](https://directindex.org/city/seoul/recommended/cheap-lunch) | [Jongno Bansanghoe](https://directindex.org/scan/jongnobansanghoe.com) own site
[Jongno Dodam](https://directindex.org/scan/jongnododam.com) own site
[Hasuo Gomtang Myeongdong](https://directindex.org/scan/myeongdong-restaurant.com) own site | Myeongdong Kyoja no link
[Overview](https://directindex.org/r/mdkj.co.kr) own site
Imun Seolnongtang no link
[Tosokchon Samgyetang](https://directindex.org/r/tosokchon.com) own site |
| [Birthday dinner for eight on Friday. I want to book online.](https://directindex.org/city/seoul/recommended/birthday-8) | [Restaurant Jueun](https://directindex.org/r/restaurantjueun.com) own site
[iter Myeongdong](https://directindex.org/r/iter-restaurants.com) own site
[Hinotsuki](https://directindex.org/scan/intercontinental.com) own site | [La Yeon](https://directindex.org/scan/shillahotels.com) own site
[Bicena](https://directindex.org/r/tblm.co) own site
[Jungsik Seoul](https://directindex.org/r/jungsik.kr) own site |
| [Best burger in town, and I want to order online.](https://directindex.org/city/seoul/recommended/burger) | [Alex Place](https://directindex.org/r/alpl.kr) own site
Naver Order no link
[Baemin Order](https://directindex.org/scan/alpl.kr) own site
[Burger Park](https://directindex.org/r/burgerpark.co.kr) own site | Coupang Eats no link
Shuttle Delivery no link
Brooklyn The Burger Joint no link
[Downtowner](https://directindex.org/r/downtowner.co.kr) own site |
| [Something to eat after midnight, delivered or open late.](https://directindex.org/city/seoul/recommended/late-night) | [Eungkeum Tteokbokki Yeonnam](https://directindex.org/scan/eungkeumyeonnam.com) own site
[Hasuo Gomtang Myeongdong](https://directindex.org/scan/myeongdong-restaurant.com) own site
Seongsu Gamjatang no link | Somunnan Seongsu Gamjatang no link
Yeongcheon Yeonghwa no link
McDonalds Korea no link
[McDelivery Korea](https://directindex.org/r/mcdonalds.co.kr) own site |
| [Dinner with two kids tonight, somewhere relaxed. Book a table for four.](https://directindex.org/city/seoul/recommended/kids-family) | [Gusto Taco](https://directindex.org/r/gustotaco.com) own site | [Maple Tree House](https://directindex.org/r/mapletreehouse.co.kr) own site
[Myeongdong Kyoja](https://directindex.org/r/mdkj.co.kr) own site
[Tosokchon Samgyetang](https://directindex.org/r/tosokchon.com) own site |
| [I'm coeliac. A restaurant with real gluten-free options for dinner, book it.](https://directindex.org/city/seoul/recommended/gluten-free) | Nageunae directory | Plant Cafe Seoul no link
[Gluten-Free Details](https://directindex.org/r/plantcafeseoul.com) own site
[Monk’s Butcher](https://directindex.org/scan/monksbutcher.com) own site
237 Pizza no link |
| [Lunch on a terrace in the sun tomorrow. Where can I reserve?](https://directindex.org/city/seoul/recommended/terrace) | Moowee Nakwon directory
[RACHEZ](https://directindex.org/scan/mayfield.co.kr) own site
[Mariposa](https://directindex.org/r/fairmont.com) own site | [Gucci Osteria da Massimo Bottura Seoul](https://directindex.org/r/gucciosteria.com) own site
[The Terrace Kitchen at Grand Hyatt Seoul](https://directindex.org/scan/hyatt.com) own site
Terrace Room Seoul marketplace |
| [A dinner for a group of twelve next Thursday. Who takes big tables online?](https://directindex.org/city/seoul/recommended/group-12) | [Neungrado Myeongdong](https://directindex.org/scan/neungrado-myeongdong.com) own site
[Giwa](https://directindex.org/scan/kiwa.co.kr) own site | [The Parkview](https://directindex.org/r/shilla.net) no link
[Large Party Setup](https://directindex.org/scan/shillahotels.com) own site
[Bicena](https://directindex.org/r/bicena.com) own site
[Tavolo 24](https://directindex.org/r/marriott.com) own site |
| [A special tasting menu for our anniversary next month. Book us in.](https://directindex.org/city/seoul/recommended/fine-dining) | [Mingles](https://directindex.org/r/restaurant-mingles.com) own site
[Jungsik Seoul](https://directindex.org/r/jungsik.kr) own site
[Restaurant Allen](https://directindex.org/r/restaurantallen.com) own site | [Mingles](https://directindex.org/r/restaurant-mingles.com) no link
[The Experience](https://directindex.org/r/restaurant-mingles.com) own site
[Jungsik Seoul](https://directindex.org/r/jungsik.kr) own site
[KwonSookSoo](https://directindex.org/scan/kwonsooksoo.com) own site |
| [A quiet place for a business lunch on Tuesday, book for three at noon.](https://directindex.org/city/seoul/recommended/business-lunch) | [Rosehill Grill](https://directindex.org/r/irosehill.co.kr) own site
[The Three Gods Garosu-gil](https://directindex.org/scan/gangnam-restaurant.com) own site
[LES.FOLIES](https://directindex.org/scan/bistro-lesfolies.com) own site | Yu Yuan own site
[La Yeon](https://directindex.org/scan/shillahotels.com) own site
[BICENA](https://directindex.org/r/bicena.com) own site |
| [Good breakfast near the centre tomorrow from 8. Can I book?](https://directindex.org/city/seoul/recommended/breakfast) | [Congdu Myeongdong](https://directindex.org/scan/congdu.co.kr) own site
[Onjisim](https://directindex.org/scan/onjisim-ikseon.com) own site
[Knedlo](https://directindex.org/scan/cafe-knedlo.com) own site | The Market Kitchen no link
What to expect own site
[Aria](https://directindex.org/r/josunhotel.com) own site
Mugyodong Bugeokukjib no link |
| [Something healthy like bowls or salads delivered to my office at lunch.](https://directindex.org/city/seoul/recommended/healthy-bowl) | [SALADY](https://directindex.org/r/salady.com) own site
[Poke all day](https://directindex.org/r/pokeallday.co.kr) own site
[Salad Bowls](https://directindex.org/scan/saladbowls.co.kr) own site | [Salady](https://directindex.org/r/saladykorea.com) no link
[What they offer](https://directindex.org/r/salady.com) own site
Crispy Fresh no link
[Sweet Balance](https://directindex.org/r/sweetbalance.kr) no link |
| [A wine bar with small plates tonight. Reserve two seats.](https://directindex.org/city/seoul/recommended/wine-bar) | [Hidden Barrel Hannam](https://directindex.org/scan/hiddenbarrel-hannam.com) own site
[LES.FOLIES](https://directindex.org/scan/bistro-lesfolies.com) own site
[Wine Jumak Chacha](https://directindex.org/scan/winechacha.kr) own site | [VINHO](https://directindex.org/scan/restaurantvinho.com) own site
Blue Nude marketplace
Mana marketplace |
| [Somewhere good that's actually open on Monday evening, book a table.](https://directindex.org/city/seoul/recommended/open-monday) | [Anguk Yakbang](https://directindex.org/scan/xn--3e0bl3zd0gdg.kr) own site
[SUWOLGA Euljiro](https://directindex.org/scan/suwolga-euljiro.com) own site | [La Yeon](https://directindex.org/scan/shillahotels.com) own site
[Jungsik Seoul](https://directindex.org/r/jungsik.kr) own site
[Bicena](https://directindex.org/r/bicena.com) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in Seoul","url":"https://directindex.org/city/seoul/assistants","description":"Seoul: 60% of 151 assistant answers link a business's own site and 38% a marketplace, catchtable.net most often. From ChatGPT, Claude and Gemini, October 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-10","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/seoul/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/seoul/assistants?format=md"}]}
```