---
title: Where assistants send people in Seoul tours, attractions and museums · The Direct Index
url: https://directindex.org/city/seoul-tours/assistants?format=md
---

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 Assistants · Seoul tours, attractions and museums, KR · November 2026

# Where assistants send people in Seoul tours, attractions and museums

23 answers from ChatGPT and Gemini, asked on 2026-11-08, to the questions people ask and to questions about the top businesses in the index. 96% of them link a business's own site or its booking software, and 39% link a marketplace, most often Klook (17%).

Fewer than 30 answers, so this share is not compared with other cities.

1 more answer named no place (a question back, or nothing found) and is left out of these shares.

96%

of answers link the business's own site or its booking software

39%

link a marketplace

17%

link Klook, the marketplace named most

23

answers, 23 to the questions people ask and 0 about businesses

Of the 23 answers to the questions people ask, 96% link a business's own site or its booking software and 39% a marketplace, Klook most often.

Updated 2026-11-09. [The Seoul tours, attractions and museums index](https://directindex.org/city/seoul-tours) · [Places named, question by question](https://directindex.org/city/seoul-tours/recommended) · [Markdown](https://directindex.org/city/seoul-tours/assistants?format=md) · [JSON](https://directindex.org/city/seoul-tours/assistants.json) · [Share image](https://directindex.org/og/city/seoul-tours/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 23 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 22 | **96%** | 11 100% | 11 92% |
| Press, guides and forums | press and guides | 16 | **70%** | 4 36% | 12 100% |
| Klook | marketplace | 4 | **17%** | 1 9% | 3 25% |
| koreatodo.com | other site | 3 | **13%** | 0 | 3 25% |
| sto.or.kr | other site | 3 | **13%** | 0 | 3 25% |
| Booking.com | marketplace | 1 | **4%** | 0 | 1 8% |
| carryitlikeharry.com | other site | 1 | **4%** | 0 | 1 8% |
| clubrichtour.co.kr | other site | 1 | **4%** | 0 | 1 8% |
| cycletoursglobal.com | other site | 1 | **4%** | 0 | 1 8% |
| dmztours.com | other site | 1 | **4%** | 0 | 1 8% |
| Fever | marketplace | 1 | **4%** | 1 9% | 0 |
| gyeonggido-korea.com | other site | 1 | **4%** | 0 | 1 8% |
| hanriveradventure.com | other site | 1 | **4%** | 0 | 1 8% |
| hwaseongfortress.com | other site | 1 | **4%** | 0 | 1 8% |
| hwaseongfortresstours.com | other site | 1 | **4%** | 0 | 1 8% |

39 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in Seoul tours, attractions and museums

ChatGPT: answered by gpt-6-luna (11).

Gemini: answered by gemini-3.8-flash (12).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **78%** | 11% | 0% | 11% | 27 |
| Gemini | **70%** | 3% | 0% | 27% | 37 |

 Question by question

## Who gets named, and with which link

Asked on 2026-11-08. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [A walking tour on Sunday morning with tickets online.](https://directindex.org/city/seoul-tours/recommended/walking-tour) | Seoul Guided Walking Tour no link
Gyeongbokgung Palace walking tour marketplace
[Dark Side of Seoul](https://directindex.org/scan/darksideofseoul.com) own site | Seoul Guided Walking Tour no link
[Secret Garden](https://directindex.org/scan/uforus.co.kr) own site
[Seoul Historic Architecture & Heritage Walks](https://directindex.org/r/mmca.go.kr) own site |
| [A food tour this Saturday evening for two, book it.](https://directindex.org/city/seoul-tours/recommended/food-tour) | [Secret Food Tours](https://directindex.org/scan/secretfoodtours.com) own site
[Korean Food Adventure](https://directindex.org/scan/koreanfoodadventure.com) own site | [Ongo Food Communications](https://directindex.org/scan/ongofood.com) own site
[Korea Food Tours](https://directindex.org/scan/koreafoodtours.com) own site
[Gastro Tour Seoul](https://directindex.org/scan/gastrotourseoul.com) own site |
| [Skip-the-line tickets for the main museum tomorrow, where do I buy them?](https://directindex.org/city/seoul-tours/recommended/museum-tickets) | [National Museum of Korea](https://directindex.org/scan/museum.go.kr) own site | National Museum of Korea no link
[Ticket/Queue Info](https://directindex.org/r/mmca.go.kr) own site
[Leeum Museum of Art](https://directindex.org/scan/leeum.org) own site |
| [A bike tour of the city for a family with kids, book for Saturday.](https://directindex.org/city/seoul-tours/recommended/bike-tour) | [EnKo Travel Agency](https://directindex.org/scan/enkotour.com) own site
[Bike Rental Korea](https://directindex.org/scan/bikerentalkorea.kr) own site
[Artee Pedicab](https://directindex.org/scan/arteepedicab.com) own site | [WeRide Korea](https://directindex.org/r/weridekorea.com) own site
[Bike Rental Korea](https://directindex.org/scan/bikerentalkorea.kr) own site
Yeouido Hangang Park no link |
| [A day trip out of the city with a guide this week, tickets online.](https://directindex.org/city/seoul-tours/recommended/day-trip) | [Limo Tour](https://directindex.org/scan/limotourkorea.com) own site
[Seoul City Tour Co.](https://directindex.org/scan/koreaseoulcitytour.com) own site
[ARISU KOREA DMC](https://directindex.org/scan/arisukorea.com) own site | [VIP Travel](https://directindex.org/r/vviptravel.com) no link
Korail Tourism Development no link
[Suwon Hwaseong Fortress & Temporary Palace](https://directindex.org/scan/swcf.or.kr) own site |
| [A sunset boat tour tomorrow, I want to book directly.](https://directindex.org/city/seoul-tours/recommended/boat-tour) | [E-Land Cruise](https://directindex.org/scan/elandspace.co.kr) own site | [E-Land Cruise](https://directindex.org/scan/elandcruise.com) own site
[Golden Blue Marina](https://directindex.org/scan/gbboat.com) own site
[The River Marina](https://directindex.org/scan/the-river.kr) own site |
| [A wine tasting or vineyard visit this weekend, book for two.](https://directindex.org/city/seoul-tours/recommended/wine-tasting) | [Grand Coteau Winery](https://directindex.org/scan/grandcoteau.co.kr) own site
Best fit no link | [Gwangmyeong Cave & Wine Cave](https://directindex.org/scan/gm.go.kr) own site
[Grand Coteau Winery](https://directindex.org/scan/grandcoteau.co.kr) own site
[Sanmeoru Farm & Winery](https://directindex.org/scan/sanmeoru.com) own site |
| [Kayaking or paddleboarding tomorrow morning, tickets online.](https://directindex.org/city/seoul-tours/recommended/kayak) | [Koa Travel](https://directindex.org/scan/hanriveradventure.com) own site
[Wave Seoul](https://directindex.org/scan/wave-seoul.com) own site
Four Season Kayak Paddle Board Wind Surfing marketplace | Koa Travel Han River Activities no link
Dolphin Surf marketplace |
| [A private guide for half a day with the family, how do I book one?](https://directindex.org/city/seoul-tours/recommended/private-guide) | nothing named | Custom Private Tour Agencies no link
Specialized Guide Platforms no link
[Official City Walking Tours](https://directindex.org/scan/thisiskoreatours.com) own site
[Gyeongbokgung Palace](https://directindex.org/scan/khs.go.kr) own site |
| [A ghost or night walking tour tonight, two tickets.](https://directindex.org/city/seoul-tours/recommended/night-tour) | [Dark Side of Seoul](https://directindex.org/scan/darksideofseoul.com) own site
Evening Ghost Walking Tour marketplace
Seoul Guided Walking Tour no link | [The Dark Side of Seoul](https://directindex.org/scan/darksideofseoul.com) own site
Seoul Guided Walking Tour no link
[OnedayKorea](https://directindex.org/scan/onedaykorea.com) own site |
| [A local cooking class this week, book two places.](https://directindex.org/city/seoul-tours/recommended/cooking-class) | [Seoul Cooking Club](https://directindex.org/scan/seoulcookingclub.com) own site
[SURA Seoul](https://directindex.org/scan/suraseoul.com) own site
[TasteKorea](https://directindex.org/scan/tastekorea.kr) own site | [OME Cooking Lab](https://directindex.org/scan/5-tastes.com) own site
[Seoul Cooking Club](https://directindex.org/scan/seoulcookingclub.com) own site
[Museum Kimchikan](https://directindex.org/r/kimchikan.com) own site |
| [It's raining. Something fun to book indoors for this afternoon.](https://directindex.org/city/seoul-tours/recommended/rainy-day) | [LOTTE World Adventure](https://directindex.org/r/lotteworld.com) own site
[SURA Seoul Cooking Class](https://directindex.org/scan/suraseoul.com) own site
[MMCA Seoul](https://directindex.org/r/mmca.go.kr) own site | [Lotte World Adventure](https://directindex.org/r/lotteworld.com) own site
SEA LIFE COEX Aquarium no link
[Leeum Museum of Art](https://directindex.org/scan/leeum.org) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-09. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

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```