---
title: Where assistants send people in Reykjavík · The Direct Index
url: https://directindex.org/city/reykjavik/assistants
---

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 Assistants · Reykjavík, IS · October 2026

# Where assistants send people in Reykjavík

44 answers from ChatGPT and Gemini, asked on 2026-10-22, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 25% link a marketplace, most often dineout.is (20%).

100%

of answers link the business's own site or its booking software

25%

link a marketplace

20%

link dineout.is, the marketplace named most

44

answers, 44 to the questions people ask and 0 about businesses

Of the 44 answers to the questions people ask, 100% link a business's own site or its booking software and 25% a marketplace, dineout.is most often.

Updated 2026-11-03. [The Reykjavík index](https://directindex.org/city/reykjavik) · [Places named, question by question](https://directindex.org/city/reykjavik/recommended) · [Markdown](https://directindex.org/city/reykjavik/assistants?format=md) · [JSON](https://directindex.org/city/reykjavik/assistants.json) · [Share image](https://directindex.org/og/city/reykjavik/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 44 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 44 | **100%** | 22 100% | 22 100% |
| Press, guides and forums | press and guides | 22 | **50%** | 2 9% | 20 91% |
| dineout.is | marketplace
Restaurant booking, takeaway ordering, and dining portal in Iceland. | 9 | **20%** | 0 | 9 41% |
| Wolt | marketplace | 3 | **7%** | 1 5% | 2 9% |
| yourfriendinreykjavik.com | other site | 3 | **7%** | 0 | 3 14% |
| addagio.io | vendor, direct | 2 | **5%** | 0 | 2 9% |
| b14.is | other site | 2 | **5%** | 0 | 2 9% |
| Facebook | directory | 2 | **5%** | 0 | 2 9% |
| ferdalag.is | other site | 2 | **5%** | 0 | 2 9% |
| graikotturinn.is | other site | 2 | **5%** | 1 5% | 1 5% |
| port9.is | other site | 2 | **5%** | 1 5% | 1 5% |
| Restaurant Guru | directory | 2 | **5%** | 0 | 2 9% |
| tourdesk.is | other site | 2 | **5%** | 0 | 2 9% |
| whatson.is | other site | 2 | **5%** | 0 | 2 9% |
| ambrosialkitchen.is | other site | 1 | **2%** | 0 | 1 5% |

40 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in Reykjavík

ChatGPT: answered by gpt-6-luna (22).

Gemini: answered by gemini-2.5-flash (22).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **95%** | 0% | 0% | 5% | 60 |
| Gemini | **89%** | 0% | 2% | 10% | 61 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-22. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [I'm feeling like chicken tonight. Where can I order from?](https://directindex.org/city/reykjavik/recommended/chicken) | [BK Kjúklingur](https://directindex.org/r/bkkjuklingur.is) own site
[KFC Ísland](https://directindex.org/scan/kfc.is) own site
[Just Wingin’ It](https://directindex.org/r/justwinginit.is) own site | [KFC](https://directindex.org/scan/kfc.is) own site
[Dirty Burgers & Ribs](https://directindex.org/scan/dbr.is) own site
[Arabian Taste](https://directindex.org/r/arabian-taste.is) own site |
| [I want to book a table for two tonight somewhere romantic.](https://directindex.org/city/reykjavik/recommended/romantic) | [Matarkjallarinn](https://directindex.org/r/matarkjallarinn.is) own site
[Kol](https://directindex.org/scan/kolrestaurant.is) own site
[Geiri Smart](https://directindex.org/r/geirismart.is) own site | [Dill Restaurant](https://directindex.org/r/dillrestaurant.is) own site
[Fiskmarkaðurinn](https://directindex.org/r/fiskmarkadurinn.is) own site
[Tides Restaurant](https://directindex.org/r/tidesrestaurant.is) own site |
| [Best pizza delivered to where I'm staying, right now.](https://directindex.org/city/reykjavik/recommended/pizza-delivery) | [Pizza Popolare](https://directindex.org/r/pizzapopolare.is) own site
[Domino’s](https://directindex.org/r/dominos.is) own site
[Reykjavík Pizzeria](https://directindex.org/r/reykjavikpizzeria.is) own site | [Dominos Pizza](https://directindex.org/scan/dominos.is) own site
[Devitos Pizza](https://directindex.org/scan/devitos.is) own site
Eldsmiðjan own site |
| [A good vegan or vegetarian lunch near the centre, today.](https://directindex.org/city/reykjavik/recommended/vegan-lunch) | [Mama Reykjavík](https://directindex.org/r/mama.is) own site
[Garðurinn](https://directindex.org/scan/kaffigardurinn.is) own site
[The Laundromat Café](https://directindex.org/scan/thelaundromatcafe.is) own site | Mama Reykjavík own site
Kaffihúsið Garðurinn - Ecstasys Heart-Garden directory
[Chickpea](https://directindex.org/r/chickpea.is) own site |
| [I want sushi delivered this evening.](https://directindex.org/city/reykjavik/recommended/sushi) | [Tokyo Sushi](https://directindex.org/r/tokyo.is) own site
[Umami Sushi](https://directindex.org/scan/umamisushi.is) own site | [Tokyo Sushi](https://directindex.org/r/tokyo.is) own site
[Umami Sushi + Bar](https://directindex.org/scan/umami.is) own site
Djúsí Sushi - Pósthús Mathöll own site |
| [A traditional local restaurant that tourists don't know. Book me a table for Saturday.](https://directindex.org/city/reykjavik/recommended/local-saturday) | [Potturinn og Pannan](https://directindex.org/r/potturinn.is) own site
[Matur og Drykkur](https://directindex.org/r/maturogdrykkur.is) own site | Þrír Frakkar no link |
| [Brunch on Sunday for four. Where can I reserve?](https://directindex.org/city/reykjavik/recommended/brunch) | [DOM Brasserie & Bar](https://directindex.org/scan/dombrasserie.is) own site
[Satt Restaurant](https://directindex.org/r/sattrestaurant.com) own site
[Bastard Brew & Food](https://directindex.org/scan/bastard.is) own site | [Snaps Bistro](https://directindex.org/scan/snaps.is) own site
[Apotek Kitchen + Bar](https://directindex.org/scan/apotekrestaurant.is) own site
[Jörgensen Kitchen & Bar](https://directindex.org/r/jorgensenkitchenandbar.is) own site |
| [Seafood dinner with a view, table for four this week.](https://directindex.org/city/reykjavik/recommended/seafood-view) | [Kopar](https://directindex.org/r/koparrestaurant.is) own site
[Höfnin](https://directindex.org/r/hofnin.is) own site
[MAR Seafood](https://directindex.org/r/mar-seafood.is) own site | [Kopar Restaurant](https://directindex.org/r/koparrestaurant.is) own site
[Grillið](https://directindex.org/scan/grillid.is) own site
[Höfnin Restaurant](https://directindex.org/r/hofnin.is) own site |
| [A cheap lunch menu near the centre.](https://directindex.org/city/reykjavik/recommended/cheap-lunch) | [Hlöllabátar](https://directindex.org/r/holli.is) own site
[Reykjavík Bistro](https://directindex.org/scan/reykjavikbistro.com) own site
[Íslenski Barinn](https://directindex.org/scan/islenskibarinn.is) own site | [Bæjarins Beztu Pylsur](https://directindex.org/r/bbp.is) no link
Noodle Station no link
[Mandi](https://directindex.org/r/mandi.is) no link |
| [Birthday dinner for eight on Friday. I want to book online.](https://directindex.org/city/reykjavik/recommended/birthday-8) | [Monkeys](https://directindex.org/r/monkeys.is) own site
[Tapasbarinn](https://directindex.org/scan/tapas.is) own site
[KOL](https://directindex.org/scan/kolrestaurant.is) own site | [Grillmarkaðurinn](https://directindex.org/r/grillmarkadurinn.is) own site
[Fiskmarkaðurinn](https://directindex.org/r/fiskmarkadurinn.is) own site
[Apotek Kitchen + Bar](https://directindex.org/scan/apotekrestaurant.is) own site |
| [Best burger in town, and I want to order online.](https://directindex.org/city/reykjavik/recommended/burger) | [Yuzu Burger](https://directindex.org/scan/yuzu.is) own site
[Tommi’s Burger Joint](https://directindex.org/r/bullan.is) own site
[Mughal Wraps and Shakes](https://directindex.org/scan/mughal.is) own site
[Yuzu](https://directindex.org/r/yuzu.is) no link | [Hamborgarabúlla Tómasar](https://directindex.org/r/tommis.is) own site
[2Guys](https://directindex.org/r/2guys.is) own site
[Plan B Smassburger](https://directindex.org/r/planbsmassburger.is) own site |
| [Something to eat after midnight, delivered or open late.](https://directindex.org/city/reykjavik/recommended/late-night) | [Arabian Taste](https://directindex.org/r/arabiantaste.is) own site
[Domino’s Pizza](https://directindex.org/r/dominos.is) own site
[Lebowski Bar](https://directindex.org/scan/lebowskibar.is) own site | [Dominos Pizza](https://directindex.org/scan/dominos.is) own site
[Hlöllabátar](https://directindex.org/r/hlolli.is) own site
[Mandi](https://directindex.org/r/mandi.is) no link |
| [Dinner with two kids tonight, somewhere relaxed. Book a table for four.](https://directindex.org/city/reykjavik/recommended/kids-family) | [The Laundromat Café](https://directindex.org/scan/thelaundromatcafe.is) own site
[Reykjavík Kitchen](https://directindex.org/r/reykjavikkitchen.is) own site | [The Laundromat Cafe](https://directindex.org/scan/thelaundromatcafe.com) own site
[Reykjavik Kitchen](https://directindex.org/r/reykjavikkitchen.is) own site
[Íslenski Barinn](https://directindex.org/scan/islenskibarinn.is) own site |
| [I'm coeliac. A restaurant with real gluten-free options for dinner, book it.](https://directindex.org/city/reykjavik/recommended/gluten-free) | [Reykjavík Kitchen](https://directindex.org/r/reykjavikkitchen.is) own site | [Reykjavik Kitchen](https://directindex.org/r/reykjavikkitchen.is) own site
[Messinn](https://directindex.org/r/messinn.com) own site
[Old Iceland](https://directindex.org/scan/oldiceland.is) own site |
| [Lunch on a terrace in the sun tomorrow. Where can I reserve?](https://directindex.org/city/reykjavik/recommended/terrace) | [Forsetinn Café](https://directindex.org/scan/forsetinncafe.is) own site
[Fjallkonan](https://directindex.org/r/fjallkona.is) own site | [Sæta Svínið Gastropub](https://directindex.org/r/saetasvinid.is) own site
[Tides Restaurant](https://directindex.org/r/editionhotels.com) own site
Café Babalú no link |
| [A dinner for a group of twelve next Thursday. Who takes big tables online?](https://directindex.org/city/reykjavik/recommended/group-12) | [Potturinn & Pannan](https://directindex.org/scan/potturinn.is) own site
[Tapasbarinn](https://directindex.org/scan/tapas.is) own site
[Sümac](https://directindex.org/r/sumac.is) own site | [Grillmarkaðurinn](https://directindex.org/r/grillmarkadurinn.is) own site
[Fiskmarkaðurinn](https://directindex.org/r/fiskmarkadurinn.is) own site
[Monkeys Reykjavík](https://directindex.org/scan/monkeys.is) own site |
| [A special tasting menu for our anniversary next month. Book us in.](https://directindex.org/city/reykjavik/recommended/fine-dining) | [DILL](https://directindex.org/r/dillrestaurant.is) own site
[Grillmarkaðurinn](https://directindex.org/r/grillmarkadurinn.is) own site
[TIDES](https://directindex.org/r/editionhotels.com) own site | [DILL](https://directindex.org/r/dillrestaurant.is) own site
[TIDES](https://directindex.org/r/tidesrestaurant.is) own site |
| [A quiet place for a business lunch on Tuesday, book for three at noon.](https://directindex.org/city/reykjavik/recommended/business-lunch) | [Haust Bistro](https://directindex.org/scan/haustrestaurant.is) own site
[Hnoss Bistro](https://directindex.org/scan/hnossbistro.is) own site
[Matarkjallarinn](https://directindex.org/r/matarkjallarinn.is) own site
[Haust](https://directindex.org/r/haustrestaurant.is) no link | [Fiskmarkaðurinn](https://directindex.org/r/fiskmarkadurinn.is) own site
[Snaps Bistro Bar](https://directindex.org/scan/snaps.is) own site
[TIDES Restaurant at The Reykjavík EDITION](https://directindex.org/scan/tides.is) own site |
| [Good breakfast near the centre tomorrow from 8. Can I book?](https://directindex.org/city/reykjavik/recommended/breakfast) | [Bakabaka](https://directindex.org/r/bakabaka.is) own site
[Hygge, Barónsstígur](https://directindex.org/scan/hyggebakery.is) own site | [Sandholt Bakery](https://directindex.org/scan/sandholt.is) own site
[Café Loki](https://directindex.org/scan/loki.is) own site |
| [Something healthy like bowls or salads delivered to my office at lunch.](https://directindex.org/city/reykjavik/recommended/healthy-bowl) | [Mama Reykjavík](https://directindex.org/r/mama.is) no link
[Lokal](https://directindex.org/scan/localsalad.is) own site
[Chickpea](https://directindex.org/r/maul.is) own site | [Ambrosial Kitchen](https://directindex.org/scan/ambrosialkitchen.com) own site
[Lokal](https://directindex.org/scan/maul.is) own site
[Lemon](https://directindex.org/r/lemon.is) own site |
| [A wine bar with small plates tonight. Reserve two seats.](https://directindex.org/city/reykjavik/recommended/wine-bar) | [Bari](https://directindex.org/scan/barireykjavik.is) own site
[Konsúlat Wine Room](https://directindex.org/scan/konsulatwineroom.is) own site | [Vínstúkan Tíu sopar](https://directindex.org/scan/vinstukan.is) own site
VÁ BAR own site |
| [Somewhere good that's actually open on Monday evening, book a table.](https://directindex.org/city/reykjavik/recommended/open-monday) | [Reykjavík Kitchen](https://directindex.org/r/reykjavikkitchen.is) own site
[Matarkjallarinn](https://directindex.org/r/matarkjallarinn.is) own site
[Kopar](https://directindex.org/r/koparrestaurant.is) own site | [Apotek Kitchen + Bar](https://directindex.org/scan/apotekrestaurant.is) own site
[Grillmarkaðurinn](https://directindex.org/r/grillmarkadurinn.is) own site
[Messinn](https://directindex.org/r/messinn.com) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in Reykjavík","url":"https://directindex.org/city/reykjavik/assistants","description":"Reykjavík: 100% of 44 assistant answers link a business's own site and 25% a marketplace, dineout.is most often. From ChatGPT, Claude and Gemini, October 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-10","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/reykjavik/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/reykjavik/assistants?format=md"}]}
```