---
title: Where assistants send people in Reykjavík tours, attractions and museums · The Direct Index
url: https://directindex.org/city/reykjavik-tours/assistants?format=md
---

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 Assistants · Reykjavík tours, attractions and museums, IS · November 2026

# Where assistants send people in Reykjavík tours, attractions and museums

24 answers from ChatGPT and Gemini, asked on 2026-11-04, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 29% link a marketplace, most often Viator (17%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

29%

link a marketplace

17%

link Viator, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 29% a marketplace, Viator most often.

Updated 2026-11-08. [The Reykjavík tours, attractions and museums index](https://directindex.org/city/reykjavik-tours) · [Places named, question by question](https://directindex.org/city/reykjavik-tours/recommended) · [Markdown](https://directindex.org/city/reykjavik-tours/assistants?format=md) · [JSON](https://directindex.org/city/reykjavik-tours/assistants.json) · [Share image](https://directindex.org/og/city/reykjavik-tours/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 24 | **100%** | 12 100% | 12 100% |
| Press, guides and forums | press and guides | 10 | **42%** | 2 17% | 8 67% |
| Viator | marketplace | 4 | **17%** | 0 | 4 33% |
| Booking.com | marketplace | 3 | **13%** | 0 | 3 25% |
| GetYourGuide | marketplace | 2 | **8%** | 0 | 2 17% |
| reykjavik.is | other site | 2 | **8%** | 0 | 2 17% |
| south.is | other site | 2 | **8%** | 0 | 2 17% |
| Wikipedia | directory | 2 | **8%** | 0 | 2 17% |
| adventurevikings.is | other site | 1 | **4%** | 0 | 1 8% |
| creativeiceland.is | other site | 1 | **4%** | 1 8% | 0 |
| dineout.is | marketplace | 1 | **4%** | 0 | 1 8% |
| experienceflyover.com | other site | 1 | **4%** | 0 | 1 8% |
| ferdalag.is | other site | 1 | **4%** | 0 | 1 8% |
| funiceland.is | other site | 1 | **4%** | 0 | 1 8% |
| getmyboat.com | other site | 1 | **4%** | 0 | 1 8% |

16 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in Reykjavík tours, attractions and museums

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-2.5-flash (12).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **96%** | 0% | 0% | 4% | 26 |
| Gemini | **87%** | 8% | 0% | 5% | 39 |

 Question by question

## Who gets named, and with which link

Asked on 2026-11-04. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [A walking tour on Sunday morning with tickets online.](https://directindex.org/city/reykjavik-tours/recommended/walking-tour) | [CityWalk Reykjavík](https://directindex.org/scan/citywalk.is) own site
[Your Friend in Reykjavík](https://directindex.org/scan/yourfriendinreykjavik.com) own site | [Perlan Museum](https://directindex.org/r/perlan.is) own site
[National Museum of Iceland](https://directindex.org/scan/thjodminjasafn.is) own site
[CityWalk Reykjavík](https://directindex.org/scan/citywalk.is) own site |
| [A food tour this Saturday evening for two, book it.](https://directindex.org/city/reykjavik-tours/recommended/food-tour) | [Wake Up Reykjavík](https://directindex.org/scan/wakeupreykjavik.com) own site
[The Reykjavík Food Walk](https://directindex.org/scan/thereykjavikfoodwalk.com) own site | [Reykjavik Food Walk](https://directindex.org/scan/reykjavikfoodwalk.com) own site
[Perlan - Wonders of Iceland](https://directindex.org/r/perlan.is) own site
[Sky Lagoon](https://directindex.org/scan/skylagoon.com) own site
[National Museum of Iceland](https://directindex.org/scan/thjodminjasafn.is) own site |
| [Skip-the-line tickets for the main museum tomorrow, where do I buy them?](https://directindex.org/city/reykjavik-tours/recommended/museum-tickets) | [National Museum of Iceland](https://directindex.org/scan/thjodminjasafn.is) own site
[Perlan](https://directindex.org/r/perlan.is) own site
[Reykjavík Art Museum](https://directindex.org/r/listasafnreykjavikur.is) own site | Perlan - Wonders of Iceland no link
[Buy tickets here](https://directindex.org/r/perlan.is) own site
[National Museum of Iceland](https://directindex.org/scan/thjodminjasafn.is) own site |
| [A bike tour of the city for a family with kids, book for Saturday.](https://directindex.org/city/reykjavik-tours/recommended/bike-tour) | [Reykjavík Bike Tours](https://directindex.org/scan/icelandbike.com) own site | [Reykjavik Bike Tours](https://directindex.org/scan/reykjavikbiketours.is) own site
[Perlan](https://directindex.org/r/perlan.is) own site
[Whales of Iceland](https://directindex.org/r/whalesoficeland.is) own site
[Árbær Open Air Museum](https://directindex.org/r/borgarsogusafn.is) own site |
| [A day trip out of the city with a guide this week, tickets online.](https://directindex.org/city/reykjavik-tours/recommended/day-trip) | [Golden Circle Day Tours](https://directindex.org/scan/goldencircledaytours.is) own site
Sterna Travel no link
[Iceland Horizon / GeoIceland](https://directindex.org/scan/icelandhorizon.is) own site | [Reykjavík Excursions](https://directindex.org/r/re.is) own site
[Arctic Adventures](https://directindex.org/scan/adventures.is) own site
[Southcoast Adventure](https://directindex.org/r/re.is) own site |
| [A sunset boat tour tomorrow, I want to book directly.](https://directindex.org/city/reykjavik-tours/recommended/boat-tour) | [Elding Adventure at Sea](https://directindex.org/r/elding.is) own site
[Reykjavík Sailors](https://directindex.org/scan/reykjaviksailors.is) own site
[Special Tours](https://directindex.org/r/specialtours.is) own site | [Special Tours](https://directindex.org/r/specialtours.is) own site
[Elding Adventure at Sea](https://directindex.org/r/elding.is) own site
[Whale Safari](https://directindex.org/r/whalesafari.is) own site |
| [A wine tasting or vineyard visit this weekend, book for two.](https://directindex.org/city/reykjavik-tours/recommended/wine-tasting) | [Duo Package](https://directindex.org/scan/port9.is) own site
[The Retreat at Blue Lagoon](https://directindex.org/scan/bluelagoon.com) own site | [Jörgensen Kitchen & Bar](https://directindex.org/scan/centerhotels.com) own site
Vínstúkan Tíu sopar marketplace |
| [Kayaking or paddleboarding tomorrow morning, tickets online.](https://directindex.org/city/reykjavik-tours/recommended/kayak) | [Adventure Vikings](https://directindex.org/scan/adventurevikings.is) own site | [Secret Local Adventures - Adventure Kayaking](https://directindex.org/scan/secretlocal.is) own site
Sólheimajökull Glacier Kayak Tour no link
[Reykjavik Excursions](https://directindex.org/r/re.is) own site
[National Museum of Iceland](https://directindex.org/scan/thjodminjasafn.is) own site |
| [A private guide for half a day with the family, how do I book one?](https://directindex.org/city/reykjavik-tours/recommended/private-guide) | [CityWalk Reykjavík](https://directindex.org/scan/citywalk.is) own site
[Your Friend in Reykjavík](https://directindex.org/scan/yourfriendinreykjavik.com) own site | [Private Half Day Iceland Tour](https://directindex.org/scan/privatehalfdaytoursiceland.com) own site
ToursByLocals marketplace
Withlocals marketplace |
| [A ghost or night walking tour tonight, two tickets.](https://directindex.org/city/reykjavik-tours/recommended/night-tour) | [Your Friend in Reykjavík](https://directindex.org/scan/yourfriendinreykjavik.com) own site
[Reykjavik Haunted Walk](https://directindex.org/scan/yourfriendinreykjavik.com) own site | [Reykjavik Haunted Walk](https://directindex.org/scan/creativeiceland.is) own site |
| [A local cooking class this week, book two places.](https://directindex.org/city/reykjavik-tours/recommended/cooking-class) | [Salt Eldhús](https://directindex.org/scan/salteldhus.is) own site
[Creative Iceland](https://directindex.org/scan/creativeiceland.is) own site | [Cook and Dine - Icelandic Cooking class](https://directindex.org/scan/yourfriendinreykjavik.com) own site
[Perlan - Wonders of Iceland](https://directindex.org/r/perlan.is) own site
[National Museum of Iceland](https://directindex.org/scan/thjodminjasafn.is) own site
[Harpa Concert Hall and Conference Centre](https://directindex.org/scan/harpa.is) own site |
| [It's raining. Something fun to book indoors for this afternoon.](https://directindex.org/city/reykjavik-tours/recommended/rainy-day) | [Lava Show Reykjavík](https://directindex.org/scan/lavashow.com) own site
[FlyOver Iceland](https://directindex.org/r/flyovericeland.com) own site
[The Volcano Express](https://directindex.org/r/harpa.is) own site | [Perlan - Wonders of Iceland](https://directindex.org/r/perlan.is) own site
[Whales of Iceland](https://directindex.org/r/whalesoficeland.is) own site
[FlyOver Iceland](https://directindex.org/r/flyovericeland.is) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-08. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

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