---
title: Where assistants send people in Oxford · The Direct Index
url: https://directindex.org/city/oxford/assistants
---

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 Assistants · Oxford, GB · October 2026

# Where assistants send people in Oxford

44 answers from ChatGPT and Gemini, asked between 2026-10-19 and 2026-10-23, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 20% link a marketplace, most often Deliveroo (7%).

100%

of answers link the business's own site or its booking software

20%

link a marketplace

7%

link Deliveroo, the marketplace named most

44

answers, 44 to the questions people ask and 0 about businesses

Of the 44 answers to the questions people ask, 100% link a business's own site or its booking software and 20% a marketplace, Deliveroo most often.

Updated 2026-11-03. [The Oxford index](https://directindex.org/city/oxford) · [Places named, question by question](https://directindex.org/city/oxford/recommended) · [Markdown](https://directindex.org/city/oxford/assistants?format=md) · [JSON](https://directindex.org/city/oxford/assistants.json) · [Share image](https://directindex.org/og/city/oxford/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 44 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 44 | **100%** | 22 100% | 22 100% |
| Press, guides and forums | press and guides | 17 | **39%** | 0 | 17 77% |
| ox.ac.uk | other site
Official website of the University of Oxford. | 7 | **16%** | 0 | 7 32% |
| dailyinfo.co.uk | directory | 4 | **9%** | 0 | 4 18% |
| oxford-coveredmarket.co.uk | directory | 4 | **9%** | 1 5% | 3 14% |
| Deliveroo | marketplace | 3 | **7%** | 0 | 3 14% |
| SevenRooms | vendor, direct | 3 | **7%** | 0 | 3 14% |
| staycation.co.uk | marketplace | 3 | **7%** | 0 | 3 14% |
| Uber Eats | marketplace | 3 | **7%** | 0 | 3 14% |
| cherwell.org | other site | 2 | **5%** | 0 | 2 9% |
| discoveroxford.com | other site | 2 | **5%** | 0 | 2 9% |
| independentoxford.com | other site | 2 | **5%** | 0 | 2 9% |
| oxfordlocal.org | directory | 2 | **5%** | 0 | 2 9% |
| riverthames.co.uk | other site | 2 | **5%** | 0 | 2 9% |
| westgateoxford.co.uk | directory
Official shopping centre website featuring tenant lists and store directories. | 2 | **5%** | 0 | 2 9% |

40 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in Oxford

ChatGPT: answered by gpt-6-luna (22).

Gemini: answered by gemini-3.8-flash (22).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **100%** | 0% | 0% | 0% | 63 |
| Gemini | **85%** | 0% | 0% | 15% | 74 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-23. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [I'm feeling like chicken tonight. Where can I order from?](https://directindex.org/city/oxford/recommended/chicken) | [Rio’s Piri Piri](https://directindex.org/r/riospiripiri.com) own site
[Chicken Cottage Oxford](https://directindex.org/r/chickencottage.com) own site
[Piri Co](https://directindex.org/r/piricooxford.com) own site | [Chicken Hut](https://directindex.org/r/chickenhutoxford.com) own site
[Pepes Piri Piri](https://directindex.org/scan/pepes.co.uk) own site
[Chicken Cottage](https://directindex.org/r/chickencottage.com) own site |
| [I want to book a table for two tonight somewhere romantic.](https://directindex.org/city/oxford/recommended/romantic) | [Pierre Victoire](https://directindex.org/r/pierrevictoire.co.uk) own site
[Cherwell Boathouse](https://directindex.org/r/cherwellboathouse.co.uk) own site
[Gees](https://directindex.org/scan/geesrestaurant.co.uk) own site | [Gees Restaurant & Bar](https://directindex.org/scan/geesrestaurant.co.uk) own site
[The Folly](https://directindex.org/r/no1follybridge.co.uk) own site
[Pierre Victoire](https://directindex.org/r/pierrevictoire.co.uk) own site |
| [Best pizza delivered to where I'm staying, right now.](https://directindex.org/city/oxford/recommended/pizza-delivery) | [La Smorfia](https://directindex.org/r/lasmorfiaoxford.com) own site
[Mamma Mia Pizzeria](https://directindex.org/r/mammamiapizzeria.co.uk) own site
[The White Rabbit](https://directindex.org/scan/whiterabbitoxford.co.uk) own site | [The White Rabbit](https://directindex.org/scan/whiterabbitoxford.co.uk) own site
[Franco Manca](https://directindex.org/r/francomanca.co.uk) own site
[BBuona Pinsa Bar](https://directindex.org/r/bbuonapinsabar.co.uk) own site |
| [A good vegan or vegetarian lunch near the centre, today.](https://directindex.org/city/oxford/recommended/vegan-lunch) | [Namaste Village](https://directindex.org/r/namastevillage.co.uk) own site
[Greens Café](https://directindex.org/scan/greenscafe.uk) own site
[Permit Room Oxford](https://directindex.org/scan/permitroom.co.uk) own site | [Damascus Rose Kitchen](https://directindex.org/scan/damascusrosekitchen.org) own site
[The Gardeners Arms](https://directindex.org/scan/thegardenersarms.co.uk) own site
[The Coconut Tree](https://directindex.org/r/thecoconut-tree.com) own site |
| [I want sushi delivered this evening.](https://directindex.org/city/oxford/recommended/sushi) | [Sushi Corner](https://directindex.org/r/sushicorneroxford.co.uk) own site
[Sticks’n’Sushi Oxford](https://directindex.org/r/sticksnsushi.com) own site | [SticksnSushi](https://directindex.org/scan/sticksnsushi.com) own site
[Taberu](https://directindex.org/scan/taberuoxford.co.uk) own site
[SHIN Japanese Kitchen & Bar](https://directindex.org/r/shinoxford.co.uk) own site |
| [A traditional local restaurant that tourists don't know. Book me a table for Saturday.](https://directindex.org/city/oxford/recommended/local-saturday) | [The Perch](https://directindex.org/scan/the-perch.co.uk) own site
[The Rose & Crown](https://directindex.org/scan/roseandcrownoxford.com) own site
[The Chester Arms](https://directindex.org/scan/chesterarmsoxford.co.uk) own site | [The Magdalen Arms](https://directindex.org/scan/magdalenarms.co.uk) own site
[The Chester Arms](https://directindex.org/scan/chesterarmsoxford.co.uk) own site
[The Cherwell Boathouse](https://directindex.org/r/cherwellboathouse.co.uk) own site |
| [Brunch on Sunday for four. Where can I reserve?](https://directindex.org/city/oxford/recommended/brunch) | [Oxford Brunch Bar](https://directindex.org/scan/oxfordbrunchbar.co.uk) own site
[Cosy Club Oxford](https://directindex.org/r/cosyclub.co.uk) own site
[Permit Room Oxford](https://directindex.org/scan/permitroom.co.uk) own site | [Gees Restaurant & Bar](https://directindex.org/scan/geesrestaurant.co.uk) own site
[The Ivy Oxford Brasserie](https://directindex.org/scan/ivycollection.com) own site
[Cafe Coco](https://directindex.org/r/cafecocooxford.co.uk) own site |
| [Seafood dinner with a view, table for four this week.](https://directindex.org/city/oxford/recommended/seafood-view) | [The Folly](https://directindex.org/r/the-folly.co.uk) own site
[The Trout Inn](https://directindex.org/scan/thetroutoxford.co.uk) own site
[The Head of the River](https://directindex.org/scan/headoftheriveroxford.co.uk) own site | [The Folly](https://directindex.org/r/no1-folly-bridge.co.uk) own site
[Cherwell Boathouse](https://directindex.org/r/cherwellboathouse.co.uk) own site
[Victors Oxford](https://directindex.org/scan/victors.co.uk) own site |
| [A cheap lunch menu near the centre.](https://directindex.org/city/oxford/recommended/cheap-lunch) | [Greens Café](https://directindex.org/scan/greenscafe.uk) own site
[Gino’s](https://directindex.org/scan/ginos-oxford.com) own site
[Broad Street Coffee](https://directindex.org/scan/broadstreetcoffee.com) own site | [Mission Burrito](https://directindex.org/r/missionburrito.co.uk) no link
[What to expect](https://directindex.org/scan/missionburrito.co.uk) own site
[Sasi’s Thai](https://directindex.org/r/sasisthai.com) no link
Najar’s Place no link |
| [Birthday dinner for eight on Friday. I want to book online.](https://directindex.org/city/oxford/recommended/birthday-8) | [Victors Oxford](https://directindex.org/scan/victors.co.uk) own site
[Parsonage Grill](https://directindex.org/r/parsonagegrill.co.uk) own site
[COSMO Oxford](https://directindex.org/scan/cosmo-restaurants.co.uk) own site | [Quod Restaurant & Bar](https://directindex.org/r/quod.co.uk) own site
[Gees Restaurant & Bar](https://directindex.org/scan/geesrestaurant.co.uk) own site
[The Perch](https://directindex.org/scan/the-perch.co.uk) own site |
| [Best burger in town, and I want to order online.](https://directindex.org/city/oxford/recommended/burger) | [The Beefy Boys](https://directindex.org/scan/thebeefyboys.com) own site
[FarmBox Burger](https://directindex.org/scan/farmboxburger.com) own site
[Shake Shack Oxford](https://directindex.org/r/shakeshack.co.uk) own site | [The Rickety Press](https://directindex.org/scan/dodopubs.com) own site
[Big Society](https://directindex.org/scan/bigsocietyoxford.com) own site
[Shake Shack](https://directindex.org/r/shakeshack.co.uk) own site |
| [Something to eat after midnight, delivered or open late.](https://directindex.org/city/oxford/recommended/late-night) | [KFC Oxford](https://directindex.org/scan/kfc.co.uk) own site
[Exprizza & Desi Grill](https://directindex.org/r/express-pizza-desi-grill.co.uk) own site
[Caprinos Pizza](https://directindex.org/r/caprinospizza.co.uk) own site | [Kebab King](https://directindex.org/r/oxfordkebabking.co.uk) no link
[What to expect](https://directindex.org/scan/oxfordkebabking.co.uk) own site
[Kebab Kid](https://directindex.org/r/orderkebabkid.co.uk) own site
Hassan’s Street Kitchen no link |
| [Dinner with two kids tonight, somewhere relaxed. Book a table for four.](https://directindex.org/city/oxford/recommended/kids-family) | [Cosy Club Oxford](https://directindex.org/r/cosyclub.co.uk) own site
[ItaliAmo](https://directindex.org/scan/italiamotrattoria.co.uk) own site | [Mamma Mia Pizzeria](https://directindex.org/r/mammamiapizzeria.co.uk) own site
[The Rickety Press](https://directindex.org/scan/dodopubs.com) own site
[The White Rabbit](https://directindex.org/scan/whiterabbitoxford.co.uk) own site |
| [I'm coeliac. A restaurant with real gluten-free options for dinner, book it.](https://directindex.org/city/oxford/recommended/gluten-free) | [Pho](https://directindex.org/scan/phocafe.co.uk) own site
[La Smorfia](https://directindex.org/r/lasmorfiaoxford.com) own site | [Browns Brasserie & Bar](https://directindex.org/scan/browns-restaurants.co.uk) own site
[Pho](https://directindex.org/scan/phocafe.co.uk) own site
[The White Rabbit](https://directindex.org/scan/whiterabbitoxford.co.uk) own site |
| [Lunch on a terrace in the sun tomorrow. Where can I reserve?](https://directindex.org/city/oxford/recommended/terrace) | [The Folly](https://directindex.org/r/the-folly.co.uk) own site
[Ashmolean Rooftop Restaurant](https://directindex.org/r/ox.ac.uk) own site
[Victors Oxford](https://directindex.org/scan/victors.co.uk) own site | [The Folly](https://directindex.org/r/thefolly.co.uk) own site
[Cherwell Boathouse](https://directindex.org/r/cherwellboathouse.co.uk) own site
[Gees Restaurant & Bar](https://directindex.org/scan/geesrestaurant.co.uk) own site |
| [A dinner for a group of twelve next Thursday. Who takes big tables online?](https://directindex.org/city/oxford/recommended/group-12) | [The Varsity Club](https://directindex.org/scan/tvcoxford.co.uk) own site
[Quod Restaurant & Bar](https://directindex.org/r/quod.co.uk) own site
[ASK Italian, Oxford](https://directindex.org/r/askitalian.co.uk) own site | [Permit Room Oxford by Dishoom](https://directindex.org/scan/permitroom.co.uk) own site
[Bill’s Oxford](https://directindex.org/scan/bills-website.co.uk) own site
[Megan’s by the Spires](https://directindex.org/scan/megans.co.uk) own site |
| [A special tasting menu for our anniversary next month. Book us in.](https://directindex.org/city/oxford/recommended/fine-dining) | [The Oxford Kitchen](https://directindex.org/scan/theoxfordkitchen.co.uk) own site
[Six by Nico Oxford](https://directindex.org/r/sixbynico.co.uk) own site
[The Nut Tree Inn](https://directindex.org/scan/nuttreeinn.co.uk) own site | The Nut Tree Inn no link
[The Experience](https://directindex.org/scan/nuttreeinn.co.uk) own site
[The Killingworth Castle](https://directindex.org/scan/thekillingworthcastle.com) own site
[Six by Nico](https://directindex.org/r/sixbynico.co.uk) own site |
| [A quiet place for a business lunch on Tuesday, book for three at noon.](https://directindex.org/city/oxford/recommended/business-lunch) | [Parsonage Grill](https://directindex.org/r/parsonagegrill.co.uk) own site
[Gees](https://directindex.org/scan/geesrestaurant.co.uk) own site
[The Folly](https://directindex.org/r/the-folly.co.uk) own site | [Parsonage Grill](https://directindex.org/r/parsonagegrill.co.uk) own site
[Gees Restaurant & Bar](https://directindex.org/scan/geesrestaurant.co.uk) own site
[No.1 Ship Street](https://directindex.org/r/no1shipstreet.com) own site |
| [Good breakfast near the centre tomorrow from 8. Can I book?](https://directindex.org/city/oxford/recommended/breakfast) | [Oxford Brunch Bar](https://directindex.org/scan/oxfordbrunchbar.co.uk) own site
[The Breakfast Club](https://directindex.org/r/thebreakfastclubcafes.com) own site
[Parsonage Grill](https://directindex.org/r/parsonagegrill.co.uk) own site | [Quod Restaurant & Bar](https://directindex.org/r/quod.co.uk) no link
[Opening time](https://directindex.org/scan/quod.co.uk) own site
[The Breakfast Club](https://directindex.org/r/thebreakfastclubcafes.com) own site
[Parsonage Grill](https://directindex.org/r/parsonagegrill.co.uk) own site |
| [Something healthy like bowls or salads delivered to my office at lunch.](https://directindex.org/city/oxford/recommended/healthy-bowl) | [itsu](https://directindex.org/r/itsu.com) own site
[Greens Café](https://directindex.org/scan/greenscafe.uk) own site
[Taylors](https://directindex.org/scan/taylorsoxford.co.uk) own site | [itsu](https://directindex.org/r/itsu.com) no link
[What they offer](https://directindex.org/scan/itsu.com) own site
[Tortilla](https://directindex.org/scan/tortilla.co.uk) own site
[Alpha Bar](https://directindex.org/r/alphabar.co.uk) no link |
| [A wine bar with small plates tonight. Reserve two seats.](https://directindex.org/city/oxford/recommended/wine-bar) | [OXTWO](https://directindex.org/r/oxtwo.co.uk) own site
[Oxford Wine Cellar](https://directindex.org/scan/oxfordwinecellar.co.uk) own site
[Oxford Wine Café](https://directindex.org/scan/oxfordwinecafe.co.uk) own site | [OXTWO](https://directindex.org/r/oxtwo.co.uk) no link
[Vibe & Offering](https://directindex.org/scan/oxtwo.co.uk) own site
[The Oxford Wine Cafe](https://directindex.org/scan/oxfordwinecafe.co.uk) own site
[Arbequina](https://directindex.org/r/arbequina-oxford.co.uk) own site |
| [Somewhere good that's actually open on Monday evening, book a table.](https://directindex.org/city/oxford/recommended/open-monday) | [La Cucina](https://directindex.org/r/lacucinaoxford.co.uk) own site
[The Plough](https://directindex.org/scan/theploughinnoxford.co.uk) own site
[ItaliAmo](https://directindex.org/scan/italiamotrattoria.co.uk) own site | [Gees Restaurant & Bar](https://directindex.org/scan/geesrestaurant.co.uk) own site
[Quod Restaurant & Bar](https://directindex.org/r/quod.co.uk) own site
[No.1 Ship Street](https://directindex.org/r/no1shipstreet.com) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in Oxford","url":"https://directindex.org/city/oxford/assistants","description":"Oxford: 100% of 44 assistant answers link a business's own site and 20% a marketplace, Deliveroo most often. From ChatGPT, Claude and Gemini, October 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-10","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/oxford/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/oxford/assistants?format=md"}]}
```