--- title: Where assistants send people in Oxford tours, attractions and museums · The Direct Index url: https://directindex.org/city/oxford-tours/assistants --- [The Direct Index](https://directindex.org/) [Scanner](https://directindex.org/scan)[Cities](https://directindex.org/cities)[Numbers](https://directindex.org/stats)[Rankings](https://directindex.org/rankings)[Search](https://directindex.org/search)[Guides](https://directindex.org/guides)[About](https://directindex.org/about) Assistants · Oxford tours, attractions and museums, GB · October 2026 # Where assistants send people in Oxford tours, attractions and museums 24 answers from ChatGPT and Gemini, asked on 2026-10-22, to the questions people ask and to questions about the top businesses in the index. 96% of them link a business's own site or its booking software, and 25% link a marketplace, most often Viator (21%). Fewer than 30 answers, so this share is not compared with other cities. 96% of answers link the business's own site or its booking software 25% link a marketplace 21% link Viator, the marketplace named most 24 answers, 24 to the questions people ask and 0 about businesses Of the 24 answers to the questions people ask, 96% link a business's own site or its booking software and 25% a marketplace, Viator most often. Updated 2026-11-08. [The Oxford tours, attractions and museums index](https://directindex.org/city/oxford-tours) · [Places named, question by question](https://directindex.org/city/oxford-tours/recommended) · [Markdown](https://directindex.org/city/oxford-tours/assistants?format=md) · [JSON](https://directindex.org/city/oxford-tours/assistants.json) · [Share image](https://directindex.org/og/city/oxford-tours/assistants.png) · [All cities](https://directindex.org/assistants). League table ## The destinations, most linked first Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers. | Destination | Kind | Answers | Share | ChatGPT | Gemini | | --- | --- | --- | --- | --- | --- | | **The businesses' own sites** | own site | 23 | **96%** | 11 92% | 12 100% | | Press, guides and forums | press and guides | 9 | **38%** | 2 17% | 7 58% | | Viator | marketplace | 5 | **21%** | 0 | 5 42% | | citysightseeingoxford.com | other site | 2 | **8%** | 1 8% | 1 8% | | digitickets.co.uk | other site | 2 | **8%** | 0 | 2 17% | | oxfordcastleprison.co.uk | other site | 2 | **8%** | 0 | 2 17% | | adventuro.com | other site | 1 | **4%** | 0 | 1 8% | | classbento.co.uk | other site | 1 | **4%** | 0 | 1 8% | | dayoutwiththekids.co.uk | directory A directory and guide listing family-friendly attractions and activities across the UK. | 1 | **4%** | 0 | 1 8% | | expedia.com | marketplace | 1 | **4%** | 0 | 1 8% | | GetYourGuide | marketplace | 1 | **4%** | 0 | 1 8% | | Google Maps | directory | 1 | **4%** | 0 | 1 8% | | iloveoxford.com | other site | 1 | **4%** | 0 | 1 8% | | jerichokitchen.co.uk | other site | 1 | **4%** | 0 | 1 8% | | kiddycompass.com | other site | 1 | **4%** | 0 | 1 8% | 9 more destinations with fewer answers each are in the JSON. By assistant ## What each assistant does in Oxford tours, attractions and museums ChatGPT: answered by gpt-6-luna (12). Gemini: answered by gemini-2.5-flash (12). ### Places named when people ask Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all. | Assistant | Own site or direct | Marketplace | Directory | No link | Places | | --- | --- | --- | --- | --- | --- | | ChatGPT | **96%** | 0% | 0% | 4% | 25 | | Gemini | **90%** | 0% | 0% | 10% | 48 | Question by question ## Who gets named, and with which link Asked on 2026-10-22. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named. | Question | ChatGPT | Gemini | | --- | --- | --- | | [A walking tour on Sunday morning with tickets online.](https://directindex.org/city/oxford-tours/recommended/walking-tour) | [Oxford Official Walking Tours](https://directindex.org/scan/oxfordofficialwalkingtours.org) own site [Oxford Walking Tours](https://directindex.org/scan/oxfordwalkingtours.com) own site [Bodleian Libraries](https://directindex.org/scan/ox.ac.uk) own site | [Oxford Walking Tours](https://directindex.org/scan/oxfordwalkingtours.com) own site Oxford Official Walking Tours no link [City of Oxford Walking Tour](https://directindex.org/scan/ox.ac.uk) own site [Footprints Tours](https://directindex.org/scan/footprints-tours.com) own site | | [A food tour this Saturday evening for two, book it.](https://directindex.org/city/oxford-tours/recommended/food-tour) | Visit Oxford Tours no link | Oxford Food Tours no link Visit Oxford Tours no link [Eatwith - Oxford Food & Sightseeing tour](https://directindex.org/scan/eatwith.com) own site [The Restaurant Tour in Oxford](https://directindex.org/scan/therestauranttour.com) own site | | [Skip-the-line tickets for the main museum tomorrow, where do I buy them?](https://directindex.org/city/oxford-tours/recommended/museum-tickets) | [Ashmolean Museum](https://directindex.org/r/ashmolean.org) own site | [Ashmolean Museum](https://directindex.org/r/ox.ac.uk) own site [Bodleian Library](https://directindex.org/r/ox.ac.uk) own site | | [A bike tour of the city for a family with kids, book for Saturday.](https://directindex.org/city/oxford-tours/recommended/bike-tour) | [Oxford Bike Tour](https://directindex.org/scan/footprints-tours.com) own site [The Story Museum](https://directindex.org/r/storymuseum.org.uk) own site [Oxford Museum of Natural History](https://directindex.org/scan/ox.ac.uk) own site | [The Story Museum](https://directindex.org/r/storymuseum.org.uk) own site [Oxford Castle & Prison](https://directindex.org/r/oxfordcastleandprison.co.uk) own site | | [A day trip out of the city with a guide this week, tickets online.](https://directindex.org/city/oxford-tours/recommended/day-trip) | [Go Cotswolds](https://directindex.org/scan/gocotswolds.co.uk) own site [Undiscovered Cotswolds](https://directindex.org/scan/undiscoveredcotswolds.com) own site [Footprints Tours](https://directindex.org/scan/footprints-tours.com) own site | [Go Cotswolds](https://directindex.org/scan/gocotswolds.co.uk) own site [Oxford Walking Tours](https://directindex.org/scan/oxfordwalkingtours.com) own site [Footprints Tours](https://directindex.org/scan/footprints-tours.com) own site | | [A sunset boat tour tomorrow, I want to book directly.](https://directindex.org/city/oxford-tours/recommended/boat-tour) | [Oxford River Cruises](https://directindex.org/scan/oxfordrivercruises.com) own site | [Oxford River Cruises](https://directindex.org/scan/oxfordrivercruises.com) own site [Salters Steamers](https://directindex.org/scan/salterssteamers.co.uk) own site [Magdalen Bridge Boathouse](https://directindex.org/scan/oxfordpunting.co.uk) own site [Ashmolean Museum](https://directindex.org/r/ashmolean.org) own site | | [A wine tasting or vineyard visit this weekend, book for two.](https://directindex.org/city/oxford-tours/recommended/wine-tasting) | [Sunnyhill Vineyard](https://directindex.org/scan/sunnyhillvineyard.co.uk) own site [Oxford Wine Company](https://directindex.org/scan/oxfordwine.co.uk) own site [Brightwell Vineyard](https://directindex.org/scan/brightwellvineyard.co.uk) own site | [Sunnyhill Vineyard](https://directindex.org/scan/sunnyhillvineyard.co.uk) own site [Brightwell Vineyard](https://directindex.org/scan/brightwellvineyard.co.uk) own site [Oxford Wine Company](https://directindex.org/scan/oxfordwine.co.uk) own site | | [Kayaking or paddleboarding tomorrow morning, tickets online.](https://directindex.org/city/oxford-tours/recommended/kayak) | [Thrupp Canoe & Kayak Hire](https://directindex.org/scan/tckh.co.uk) own site [Oxford Wet n Wild](https://directindex.org/scan/oxfordwetnwild.com) own site | Oxford Wet n Wild no link [Paddleboarding](https://directindex.org/scan/oxfordwetnwild.com) own site [Kayaking](https://directindex.org/scan/oxfordwetnwild.com) own site [Adventuro](https://directindex.org/scan/adventuro.co.uk) own site | | [A private guide for half a day with the family, how do I book one?](https://directindex.org/city/oxford-tours/recommended/private-guide) | [Oxford Walking Tours](https://directindex.org/scan/oxfordwalkingtours.com) own site [Oxford Official Walking Tours](https://directindex.org/scan/oxfordofficialwalkingtours.org) own site | [Oxford Official Walking Tours](https://directindex.org/scan/oxfordofficialwalkingtours.org) own site [Footprints Tours](https://directindex.org/scan/footprints-tours.com) own site [Blenheim Palace](https://directindex.org/scan/blenheimpalace.com) own site | | [A ghost or night walking tour tonight, two tickets.](https://directindex.org/city/oxford-tours/recommended/night-tour) | [Oxford Official Walking Tours](https://directindex.org/scan/oxfordofficialwalkingtours.org) own site | [Oxford Private Pub and Evening Walking Tour](https://directindex.org/scan/oxfordprivatetours.com) own site | | [A local cooking class this week, book two places.](https://directindex.org/city/oxford-tours/recommended/cooking-class) | [The Jericho Kitchen](https://directindex.org/scan/jerichokitchen.co.uk) own site [The Raymond Blanc Cookery School](https://directindex.org/scan/raymondblanc.com) own site | [The Jericho Kitchen Cookery School](https://directindex.org/scan/thejerichokitchen.co.uk) own site [Hartleys Cookery School](https://directindex.org/scan/hartleyscookeryschool.co.uk) own site [Ashmolean Museum](https://directindex.org/r/ashmolean.org) own site [Oxford University Museum of Natural History](https://directindex.org/r/ox.ac.uk) own site | | [It's raining. Something fun to book indoors for this afternoon.](https://directindex.org/city/oxford-tours/recommended/rainy-day) | [Oxford Castle & Prison](https://directindex.org/r/oxfordcastleprison.co.uk) own site [Ashmolean Museum](https://directindex.org/r/ashmolean.org) own site [Oxford University Museum of Natural History](https://directindex.org/r/ox.ac.uk) own site | [Ashmolean Museum](https://directindex.org/r/ashmolean.org) own site [Oxford Castle & Prison](https://directindex.org/r/oxfordcastleandprison.co.uk) own site [Bodleian Library](https://directindex.org/r/ox.ac.uk) own site | Method ## How this is counted Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%. All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one. Updated 2026-11-08. The data is open, and the JSON version of this page has every destination. 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Scores are published under the same licence. ```json {"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]} {"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in Oxford tours, attractions and museums","url":"https://directindex.org/city/oxford-tours/assistants","description":"Oxford tours, attractions and museums: 96% of 24 assistant answers link a business's own site and 25% a marketplace, Viator most often. 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