---
title: Where assistants send people in Oxford hairdressers and beauty salons · The Direct Index
url: https://directindex.org/city/oxford-salons/assistants
---

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 Assistants · Oxford hairdressers and beauty salons, GB · October 2026

# Where assistants send people in Oxford hairdressers and beauty salons

24 answers from ChatGPT and Gemini, asked on 2026-10-25, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 25% link a marketplace, most often Fresha (13%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

25%

link a marketplace

13%

link Fresha, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 25% a marketplace, Fresha most often.

Updated 2026-11-03. [The Oxford hairdressers and beauty salons index](https://directindex.org/city/oxford-salons) · [Places named, question by question](https://directindex.org/city/oxford-salons/recommended) · [Markdown](https://directindex.org/city/oxford-salons/assistants?format=md) · [JSON](https://directindex.org/city/oxford-salons/assistants.json) · [Share image](https://directindex.org/og/city/oxford-salons/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 24 | **100%** | 12 100% | 12 100% |
| Fresha | marketplace | 3 | **13%** | 1 8% | 2 17% |
| gettimely.com | vendor, direct | 3 | **13%** | 0 | 3 25% |
| studioeoxford.co.uk | other site | 3 | **13%** | 0 | 3 25% |
| Treatwell | marketplace | 3 | **13%** | 0 | 3 25% |
| book.app | vendor, direct | 2 | **8%** | 0 | 2 17% |
| Setmore | vendor, direct | 2 | **8%** | 1 8% | 1 8% |
| Square | vendor, direct | 2 | **8%** | 1 8% | 1 8% |
| angelparlour.com | other site | 1 | **4%** | 0 | 1 8% |
| cannelleskinclinic.co.uk | other site | 1 | **4%** | 0 | 1 8% |
| demophairsalon.co.uk | other site | 1 | **4%** | 0 | 1 8% |
| expedia.com | marketplace | 1 | **4%** | 0 | 1 8% |
| Google Maps | directory | 1 | **4%** | 0 | 1 8% |
| kellyshairoxford.co.uk | other site | 1 | **4%** | 0 | 1 8% |
| koi-massage.com | other site | 1 | **4%** | 0 | 1 8% |

5 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in Oxford hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-2.5-flash (12).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **97%** | 3% | 0% | 0% | 34 |
| Gemini | **91%** | 6% | 0% | 3% | 35 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-25. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [A haircut this Saturday afternoon, book it.](https://directindex.org/city/oxford-salons/recommended/haircut-saturday) | [Popham Hairdressing](https://directindex.org/scan/popham.com) own site
[Kelly’s Hair Oxford](https://directindex.org/r/kellyshairoxford.co.uk) own site | [nu-hair](https://directindex.org/r/nu-hair.co.uk) own site
[Studio E Hair Salon](https://directindex.org/r/studioehairsalon.co.uk) own site
[Popham Hairdressing](https://directindex.org/scan/popham.com) own site |
| [A barber for a beard trim and a cut today. Can I book online?](https://directindex.org/city/oxford-salons/recommended/barber-today) | [Esquires of Oxford](https://directindex.org/r/esquiresofoxford.co.uk) own site
[Hair by Mark Dancer](https://directindex.org/r/hairbymarkdancer.co.uk) own site
[Edge Barber](https://directindex.org/scan/edgebarber.co.uk) own site | [Nationwide Barbers](https://directindex.org/scan/nationwidebarbers.co.uk) own site
[Esquires of Oxford](https://directindex.org/r/esquiresofoxford.com) own site
[The Barber House](https://directindex.org/scan/thebarberhouse.uk) own site |
| [Hair colour and highlights next week, I want to book a slot online.](https://directindex.org/city/oxford-salons/recommended/colour) | [The Living Room](https://directindex.org/scan/thelivingroomoxford.com) own site
[TONI&GUY Oxford](https://directindex.org/r/toniandguy.com) own site
[Matthew Clulee Hair Spa](https://directindex.org/r/matthewclulee.net) own site | [Matthew Clulee Hair Spa](https://directindex.org/r/matthewclulee.net) own site
[Kellys Hair Oxford](https://directindex.org/scan/kellyshair.com) own site
[Studio E Hair Salon](https://directindex.org/r/studioehairsalon.co.uk) own site |
| [A manicure and pedicure tomorrow, where can I book?](https://directindex.org/city/oxford-salons/recommended/manicure) | [V&F Beauty Lounge](https://directindex.org/r/vfbeautylounge.co.uk) own site
[The Living Room](https://directindex.org/scan/thelivingroomoxford.com) own site
[Chi Chi Nails](https://directindex.org/r/chichiox.co.uk) own site | [Makeover Palace Beauty Salon](https://directindex.org/scan/makeoverpalace.co.uk) own site
American Nails Oxford no link |
| [A 60-minute massage this evening, book it for me.](https://directindex.org/city/oxford-salons/recommended/massage) | Thy Spa Oxford marketplace
[Silver Spa](https://directindex.org/r/silverspa.co.uk) own site
[Josephine Oakley Massage](https://directindex.org/scan/josephineoakleymassageoxford.com) own site | [Koi Massage](https://directindex.org/scan/koimassage.uk) own site
[The Oxford Massage Centre](https://directindex.org/r/theoxfordmassage.co.uk) own site
[Cannelle Skin Clinic](https://directindex.org/scan/cannelleskinclinic.co.uk) own site |
| [Eyebrow shaping and lashes before a wedding on Friday, book online.](https://directindex.org/city/oxford-salons/recommended/brows-lashes) | [V&F Beauty Lounge](https://directindex.org/r/vfbeautylounge.co.uk) own site
[Glowbar Oxford](https://directindex.org/scan/glowbaroxford.co.uk) own site
[KOI Beauty](https://directindex.org/scan/koibeauty.co.uk) own site | [Glowbar Oxford](https://directindex.org/scan/glowbaroxford.com) own site
[Cannelle Skin Clinic](https://directindex.org/scan/cannelleskinclinic.com) own site
[Oxford Beauty Parlour](https://directindex.org/scan/oxfordbeautyparlour.com) own site |
| [A men's haircut without an appointment this afternoon. Who takes walk-ins?](https://directindex.org/city/oxford-salons/recommended/walk-in-cut) | [Dukes Barbers](https://directindex.org/scan/dukesbarbers.co.uk) own site
Oxford Little Barber own site
[Rooster’s Barbers](https://directindex.org/r/roosters-barbers.com) own site | [The Famous Barber Shop](https://directindex.org/scan/walters-oxford.co.uk) own site
[The Barber House](https://directindex.org/scan/thebarberhouse.uk) own site
[Gould Barbers](https://directindex.org/scan/gouldbarbers.co.uk) own site |
| [Balayage with a good colourist, book me for next week.](https://directindex.org/city/oxford-salons/recommended/balayage) | [Blushes Oxford](https://directindex.org/scan/blushes.co.uk) own site
[Matthew Clulee Hair Spa](https://directindex.org/r/matthewclulee.net) own site
[Blue Moon Hair Design](https://directindex.org/scan/bluemoonhairdesign.co.uk) own site | [Meraki Hair Collective](https://directindex.org/scan/merakihaircollective.co.uk) own site
Studio E Hair own site
[Blue Moon Hair Design](https://directindex.org/scan/bluemoonhairdesign.co.uk) own site |
| [A haircut for my kid on Saturday morning. Can I book online?](https://directindex.org/city/oxford-salons/recommended/kids-cut) | [Esquires of Oxford](https://directindex.org/r/esquiresofoxford.co.uk) own site
IssaCutz own site
[V&F Beauty Lounge](https://directindex.org/r/vfbeautylounge.co.uk) own site | [Matthew Clulee Hair Spa](https://directindex.org/r/mathewclulee.com) own site
[Demop Hair Salon](https://directindex.org/scan/nearcut.com) own site
[nu-hair](https://directindex.org/r/nu-hair.co.uk) own site |
| [A facial this weekend, somewhere I can book online.](https://directindex.org/city/oxford-salons/recommended/facial) | [V&F Beauty Lounge](https://directindex.org/r/vfbeautylounge.co.uk) own site
[SkinDose Oxford](https://directindex.org/r/skindose.co.uk) own site
[Glowbar Oxford](https://directindex.org/scan/glowbaroxford.co.uk) own site | Urban Retreat own site
[Malmaison Spa Oxford](https://directindex.org/scan/malmaison.com) own site
[Bicester Hotel Golf and Spa](https://directindex.org/scan/bicesterhotelandspa.com) own site |
| [Gel nails for Friday. Where can I book online?](https://directindex.org/city/oxford-salons/recommended/gel-nails) | [Blushes Oxford](https://directindex.org/scan/blushes.co.uk) own site
[The Living Room](https://directindex.org/scan/thelivingroomoxford.com) own site | [Glowbar Oxford](https://directindex.org/scan/glowbar.co.uk) own site
[Maison Nails Oxford](https://directindex.org/scan/maisonnails.co.uk) own site
American Nails Oxford marketplace |
| [A waxing appointment tomorrow, book it.](https://directindex.org/city/oxford-salons/recommended/waxing) | [V&F Beauty Lounge](https://directindex.org/r/vfbeautylounge.co.uk) own site
[Sheyda Hair & Beauty Salon](https://directindex.org/r/sheydabeauty.com) own site
[TAO Beauty Oxford](https://directindex.org/scan/taobeautyoxford.co.uk) own site | [Cannelle Skin Clinic](https://directindex.org/scan/cannelleskinclinic.co.uk) own site
[Oxford Beauty Parlour](https://directindex.org/scan/oxfordbeautyparlour.co.uk) own site
Brow Lodge, Beauty, Nails & Hair Boutique marketplace |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
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{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in Oxford hairdressers and beauty salons","url":"https://directindex.org/city/oxford-salons/assistants","description":"Oxford hairdressers and beauty salons: 100% of 24 assistant answers link a business's own site and 25% a marketplace, Fresha most often. From ChatGPT, Claude and Gemini, October 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-10","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/oxford-salons/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/oxford-salons/assistants?format=md"}]}
```
