---
title: Where assistants send people in Malmö · The Direct Index
url: https://directindex.org/city/malmo/assistants?format=md
---

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 Assistants · Malmö, SE · November 2026

# Where assistants send people in Malmö

164 answers from ChatGPT and Gemini, asked between 2026-10-27 and 2026-11-01, to the questions people ask and to questions about the top businesses in the index. 85% of them link a business's own site or its booking software, and 18% link a marketplace, most often foodora (11%).

85%

of answers link the business's own site or its booking software

18%

link a marketplace

11%

link foodora, the marketplace named most

164

answers, 44 to the questions people ask and 120 about businesses

Of the 44 answers to the questions people ask, 95% link a business's own site or its booking software and 16% a marketplace, Uber Eats most often; of the 120 about specific businesses, 81% link a business's own site or its booking software and 18% a marketplace, foodora most often.

Updated 2026-11-02. [The Malmö index](https://directindex.org/city/malmo) · [Places named, question by question](https://directindex.org/city/malmo/recommended) · [Markdown](https://directindex.org/city/malmo/assistants?format=md) · [JSON](https://directindex.org/city/malmo/assistants.json) · [Share image](https://directindex.org/og/city/malmo/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 164 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 132 | **80%** | 66 80% | 66 80% |
| Press, guides and forums | press and guides | 22 | **13%** | 0 | 22 27% |
| foodora | marketplace | 18 | **11%** | 4 5% | 14 17% |
| Bokabord | vendor, direct | 14 | **9%** | 4 5% | 10 12% |
| Restaurant Guru | directory | 12 | **7%** | 3 4% | 9 11% |
| Uber Eats | marketplace | 12 | **7%** | 0 | 12 15% |
| Wolt | marketplace | 11 | **7%** | 0 | 11 13% |
| thatsup.se | directory | 7 | **4%** | 3 4% | 4 5% |
| Google Maps | directory | 5 | **3%** | 0 | 5 6% |
| thatsup.co.uk | directory | 5 | **3%** | 0 | 5 6% |
| malmocity.se | directory | 4 | **2%** | 0 | 4 5% |
| Instagram | directory | 3 | **2%** | 0 | 3 4% |
| linode.com | other site | 3 | **2%** | 2 2% | 1 1% |
| happycow.net | directory | 2 | **1%** | 0 | 2 2% |
| krognytt.se | other site | 2 | **1%** | 2 2% | 0 |

60 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in Malmö

ChatGPT: answered by gpt-6-luna (82).

Gemini: answered by gemini-2.5-flash (73), gemini-2.5-pro (9).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **98%** | 0% | 0% | 2% | 65 |
| Gemini | **86%** | 0% | 0% | 14% | 63 |

### Answers about the businesses

Each assistant was asked three questions about each of the top-ranked businesses in the index, with web search on: the website, where to book and where to order. The table splits its answers by where they pointed.

| Assistant | Own site or vendor | Marketplace | Directory | Nowhere | Answers |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **80%** | 7% | 5% | 8% | 60 |
| Gemini | **80%** | 13% | 3% | 3% | 60 |

 Question by question

## Who gets named, and with which link

Asked on 2026-11-01. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [I'm feeling like chicken tonight. Where can I order from?](https://directindex.org/city/malmo/recommended/chicken) | [Deen’s Hot Chicken](https://directindex.org/scan/deenshotchicken.com) own site
[Doori](https://directindex.org/r/doori.se) own site
[Masala & More](https://directindex.org/r/masalaandmore.se) own site | [KFC Malmö](https://directindex.org/scan/kfc.se) own site
[German Doner Kebab](https://directindex.org/r/germandonerkebab.com) own site
Doori Korean Fried Chicken no link |
| [I want to book a table for two tonight somewhere romantic.](https://directindex.org/city/malmo/recommended/romantic) | [Bouchon](https://directindex.org/r/bouchon.se) own site
[Grand Italian Brasserie](https://directindex.org/r/granditalian.se) own site | [Bouchon](https://directindex.org/r/bouchon.se) own site
[Atmosfär](https://directindex.org/r/atmosfar.com) own site
[Grand Italian](https://directindex.org/r/granditalian.se) own site |
| [Best pizza delivered to where I'm staying, right now.](https://directindex.org/city/malmo/recommended/pizza-delivery) | [The Pizza Crust](https://directindex.org/scan/xfoodlab.se) own site
[Pizzeria Lupo](https://directindex.org/r/pizzerialupo.se) own site
[Pizzeria Algarve](https://directindex.org/r/algarvepizza.se) own site | [Big Mamas Pizzeria](https://directindex.org/r/bigmamaspizzeria.se) own site
[Dominos Pizza Malmö Västra Hamnen](https://directindex.org/r/dominos.se) own site |
| [A good vegan or vegetarian lunch near the centre, today.](https://directindex.org/city/malmo/recommended/vegan-lunch) | [Flax](https://directindex.org/scan/flaxmalmo.com) own site
[JORD](https://directindex.org/scan/jordmalmo.se) own site
[Café Myka](https://directindex.org/scan/cafemyka.se) own site | [Flax](https://directindex.org/scan/flaxmalmo.com) own site
[Hummusson](https://directindex.org/r/hummusson.se) own site |
| [I want sushi delivered this evening.](https://directindex.org/city/malmo/recommended/sushi) | [Aqua Sushi](https://directindex.org/r/aquasushi.se) own site
[Sushi Yama](https://directindex.org/r/sushiyama.se) own site
[Hachikō Sushi](https://directindex.org/r/hachikosushi.se) own site | SAIGO - Sushi no link
Hachikō Sushi no link |
| [A traditional local restaurant that tourists don't know. Book me a table for Saturday.](https://directindex.org/city/malmo/recommended/local-saturday) | [Gamle Nobes Bodega](https://directindex.org/r/nobesbodega.com) own site
[Boka bord](https://directindex.org/scan/nobesbodega.com) own site
[Bullen](https://directindex.org/r/bullen.nu) own site
[Restaurang Genuin](https://directindex.org/r/restauranggenuin.se) own site | [Lyran](https://directindex.org/r/lyranmatbar.se) own site
[Västergatan](https://directindex.org/r/vastergatan.se) own site
[Bullen](https://directindex.org/r/bullen.nu) no link |
| [Brunch on Sunday for four. Where can I reserve?](https://directindex.org/city/malmo/recommended/brunch) | [Nam Dô](https://directindex.org/r/namdo.se) own site
[Clarion Hotel® Malmö Live](https://directindex.org/scan/clarionhotel.com) own site
[Boulebar Drottningtorget](https://directindex.org/scan/boulebar.se) own site | [Clarion Hotel Malmö Live](https://directindex.org/scan/bit.ly) own site
[Nam Do](https://directindex.org/r/namdo.se) own site
[Laziza](https://directindex.org/r/laziza.se) own site |
| [Seafood dinner with a view, table for four this week.](https://directindex.org/city/malmo/recommended/seafood-view) | [Vessel](https://directindex.org/r/vesselmalmo.se) own site
[Kajuteriet](https://directindex.org/r/kajuteriet.se) own site
[Blå Hoddan](https://directindex.org/r/blahoddan.se) own site | [Grand Italian](https://directindex.org/r/strawberry.se) own site
[Kasai in the Sky](https://directindex.org/r/kasai.se) own site
[Fisky Business](https://directindex.org/r/fiskybusiness.nu) own site |
| [A cheap lunch menu near the centre.](https://directindex.org/city/malmo/recommended/cheap-lunch) | [Crazyfood](https://directindex.org/scan/crazyfoodmalmo.se) own site
[Laziza Baltzarsgatan](https://directindex.org/r/laziza.se) own site
[Kockska Huset](https://directindex.org/r/kockskahuset.se) own site | [Laziza](https://directindex.org/r/laziza.se) own site
[Green Mango](https://directindex.org/r/greenmango.se) own site
[Restaurang India](https://directindex.org/r/restaurangindia.se) own site |
| [Birthday dinner for eight on Friday. I want to book online.](https://directindex.org/city/malmo/recommended/birthday-8) | [KOL & Cocktails](https://directindex.org/scan/kolmalmo.se) own site
[Restaurang Freden](https://directindex.org/r/fredenmalmo.se) own site
[La Roche](https://directindex.org/r/laroche.se) own site | [Kasai in the Sky](https://directindex.org/r/kasai.se) own site
[MJs Restaurant](https://directindex.org/scan/mjs.life) own site
[Vessel](https://directindex.org/r/vesselmalmo.se) own site |
| [Best burger in town, and I want to order online.](https://directindex.org/city/malmo/recommended/burger) | [Rekas Burgers](https://directindex.org/r/rekas.se) own site
[DINÉ Burgers](https://directindex.org/r/dineburgers.se) own site
[Burger Mansion](https://directindex.org/r/burgermansion.se) own site | [Tugg Burgers](https://directindex.org/scan/tuggburgers.se) own site
[Surf Shack](https://directindex.org/r/surfshack.se) own site
[Rekas Burgers](https://directindex.org/r/rekas.se) own site |
| [Something to eat after midnight, delivered or open late.](https://directindex.org/city/malmo/recommended/late-night) | [Grill House Malmö](https://directindex.org/r/grillhousemalmo.com) own site
[The Pizza Crust](https://directindex.org/scan/xfoodlab.se) own site | McDonalds Anna Lindhs Plats no link
MENYn Grill & Sallad Centralen no link
Shahs Halal Food - Värnhem no link |
| [Dinner with two kids tonight, somewhere relaxed. Book a table for four.](https://directindex.org/city/malmo/recommended/kids-family) | [Lola Maria](https://directindex.org/r/lolamaria.se) own site
[O’Learys Malmö Entré](https://directindex.org/r/olearys.com) own site | [DinoCity](https://directindex.org/scan/dinocity.se) own site
[Far i Hatten](https://directindex.org/r/farihatten.se) own site
[Boulebar Drottningtorget](https://directindex.org/scan/boulebar.se) own site |
| [I'm coeliac. A restaurant with real gluten-free options for dinner, book it.](https://directindex.org/city/malmo/recommended/gluten-free) | [La Trattoria](https://directindex.org/r/latrattoria.se) own site
[Boka](https://directindex.org/scan/celiaki.se) own site
[Green Mango](https://directindex.org/r/greenmango.se) own site
[Sájvva](https://directindex.org/r/sajvva.se) own site | [Atmosfär](https://directindex.org/r/atmosfar.com) own site
[La Trattoria](https://directindex.org/r/latrattoria.se) own site |
| [Lunch on a terrace in the sun tomorrow. Where can I reserve?](https://directindex.org/city/malmo/recommended/terrace) | [Vibliotek](https://directindex.org/r/vibliotek.se) own site
[Kockska Huset](https://directindex.org/r/kockskahuset.se) own site | [Waterfront Cabana](https://directindex.org/scan/waterfrontcabana.se) own site
[MJs](https://directindex.org/scan/mjs.life) own site
La Roche Vin & Tapas no link |
| [A dinner for a group of twelve next Thursday. Who takes big tables online?](https://directindex.org/city/malmo/recommended/group-12) | [Lola Maria](https://directindex.org/r/lolamaria.se) own site
[Vollmers](https://directindex.org/r/vollmers.nu) own site
[Savoy](https://directindex.org/scan/elite.se) own site | [Moosehead Bar & Restaurang](https://directindex.org/scan/moosehead.se) own site
[Grand Italian Brasserie](https://directindex.org/r/granditalian.se) own site
[Vollmers](https://directindex.org/r/vollmers.nu) own site |
| [A special tasting menu for our anniversary next month. Book us in.](https://directindex.org/city/malmo/recommended/fine-dining) | [Vollmers](https://directindex.org/r/vollmers.nu) own site
[Bloom in the Park](https://directindex.org/r/bloominthepark.se) own site
[Sauvage](https://directindex.org/r/restaurangsauvage.se) own site | [Vollmers](https://directindex.org/r/vollmers.nu) own site
[Bloom in the Park](https://directindex.org/r/bloominthepark.se) own site
[Västergatan](https://directindex.org/r/restaurangvastergatan.se) own site |
| [A quiet place for a business lunch on Tuesday, book for three at noon.](https://directindex.org/city/malmo/recommended/business-lunch) | [Kockska Huset](https://directindex.org/r/kockskahuset.se) own site
[COMO](https://directindex.org/scan/comomalmo.se) own site | [Johan P](https://directindex.org/r/johanp.nu) own site
[Rådhuskällaren](https://directindex.org/r/radhuskallaren.se) own site
[Atmosfär](https://directindex.org/r/atmosfar.se) own site |
| [Good breakfast near the centre tomorrow from 8. Can I book?](https://directindex.org/city/malmo/recommended/breakfast) | [MJ’S](https://directindex.org/scan/mjs.life) own site
[Ruths](https://directindex.org/r/ruthsmalmo.se) own site
[Varv](https://directindex.org/r/varvmalmo.com) own site
MJ’S or Ruths no link | [Ruths](https://directindex.org/r/ruthsmalmo.se) own site
[MJs](https://directindex.org/scan/mjs.nu) own site
[Lilla Kafferosteriet](https://directindex.org/scan/lillakafferosteriet.se) own site |
| [Something healthy like bowls or salads delivered to my office at lunch.](https://directindex.org/city/malmo/recommended/healthy-bowl) | [Holy Greens](https://directindex.org/r/holygreens.se) own site
[Bōru Bowl Bar](https://directindex.org/r/borubowlbar.com) own site
[Grönt o’ Gott](https://directindex.org/r/grontogott.se) own site | [Holy Greens](https://directindex.org/r/holygreens.se) own site
[Bōru Bowl Bar](https://directindex.org/r/borubowlbar.com) own site
[Poke Poke Malmö](https://directindex.org/r/pokepoke.se) own site |
| [A wine bar with small plates tonight. Reserve two seats.](https://directindex.org/city/malmo/recommended/wine-bar) | [Cataleya](https://directindex.org/r/restaurangcataleya.com) own site
[Bouchon](https://directindex.org/r/bouchon.se) own site
[Atmosfär](https://directindex.org/r/atmosfar.com) own site | [LEnoteca](https://directindex.org/scan/lenoteca.se) own site
[BISe - Mat & Vinbar](https://directindex.org/r/bise.se) own site
[Marie Antoinette](https://directindex.org/r/marieantoinette.se) own site |
| [Somewhere good that's actually open on Monday evening, book a table.](https://directindex.org/city/malmo/recommended/open-monday) | [Bouchon](https://directindex.org/r/bouchon.se) own site
[Marie Antoinette](https://directindex.org/r/marieantoinette.se) own site
[Restaurant Bullen](https://directindex.org/r/bullen.nu) own site | [Bouchon](https://directindex.org/r/bouchon.se) own site
[Bloom in the Park](https://directindex.org/r/bloominthepark.se) no link
[Booking Information](https://directindex.org/r/bloominthepark.se) own site
[MJS Restaurant](https://directindex.org/scan/mjs.nu) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-02. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in Malmö","url":"https://directindex.org/city/malmo/assistants","description":"Malmö: 85% of 164 assistant answers link a business's own site and 18% a marketplace, foodora most often. From ChatGPT, Claude and Gemini, November 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-11","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/malmo/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/malmo/assistants?format=md"}]}
```