---
title: Where assistants send people in Malmö hairdressers and beauty salons · The Direct Index
url: https://directindex.org/city/malmo-salons/assistants
---

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 Assistants · Malmö hairdressers and beauty salons, SE · October 2026

# Where assistants send people in Malmö hairdressers and beauty salons

24 answers from ChatGPT and Gemini, asked on 2026-10-21, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 46% link a marketplace, most often Bokadirekt (46%).

Fewer than 30 answers, so this share is not compared with other cities.

100%

of answers link the business's own site or its booking software

46%

link a marketplace

46%

link Bokadirekt, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 100% link a business's own site or its booking software and 46% a marketplace, Bokadirekt most often.

Updated 2026-10-29. [The Malmö hairdressers and beauty salons index](https://directindex.org/city/malmo-salons) · [Places named, question by question](https://directindex.org/city/malmo-salons/recommended) · [Markdown](https://directindex.org/city/malmo-salons/assistants?format=md) · [JSON](https://directindex.org/city/malmo-salons/assistants.json) · [Share image](https://directindex.org/og/city/malmo-salons/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 24 | **100%** | 12 100% | 12 100% |
| Bokadirekt | marketplace | 11 | **46%** | 4 33% | 7 58% |
| Press, guides and forums | press and guides | 3 | **13%** | 0 | 3 25% |
| valei.com | other site
Generic corporate or landing page without clear local business attribution. | 2 | **8%** | 0 | 2 17% |
| aromaspamalmo.se | other site | 1 | **4%** | 0 | 1 8% |
| framer.website | vendor, direct | 1 | **4%** | 0 | 1 8% |
| frisorsalonger.se | directory | 1 | **4%** | 0 | 1 8% |
| malmocity.se | directory | 1 | **4%** | 0 | 1 8% |
| Setmore | vendor, direct | 1 | **4%** | 0 | 1 8% |
| thatsup.co.uk | directory | 1 | **4%** | 0 | 1 8% |
| thatsup.se | directory | 1 | **4%** | 1 8% | 0 |
| toppengallerian.se | other site | 1 | **4%** | 0 | 1 8% |
| triangeln.com | other site | 1 | **4%** | 0 | 1 8% |
| whyte.se | other site | 1 | **4%** | 0 | 1 8% |

 By assistant

## What each assistant does in Malmö hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-3.8-flash (12).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **88%** | 12% | 0% | 0% | 33 |
| Gemini | **97%** | 3% | 0% | 0% | 36 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-21. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [A haircut this Saturday afternoon, book it.](https://directindex.org/city/malmo-salons/recommended/haircut-saturday) | [Hårstudion Mikz](https://directindex.org/r/hmikz.se) own site
[Eriksson & Robach](https://directindex.org/r/eriksson-robach.se) own site
[Salong Sesse](https://directindex.org/r/salongsesse.se) own site | [Headon](https://directindex.org/r/headon.se) own site
[Larsson & Lange](https://directindex.org/r/larssonlange.se) own site
[Whyte Malmö](https://directindex.org/scan/whytemalmo.com) own site |
| [A barber for a beard trim and a cut today. Can I book online?](https://directindex.org/city/malmo-salons/recommended/barber-today) | [MODRN Barbershop](https://directindex.org/scan/modrn.se) own site
[Underground Barbershop](https://directindex.org/r/ugbarbershop.se) own site
[Barberesso](https://directindex.org/r/barberesso.se) own site | [Underground Barbershop](https://directindex.org/r/ugbarbershop.se) own site
[Lone Barbers](https://directindex.org/r/lonebarbers.se) own site
[Barber Time](https://directindex.org/scan/barbertime.se) own site |
| [Hair colour and highlights next week, I want to book a slot online.](https://directindex.org/city/malmo-salons/recommended/colour) | [Bara Hår](https://directindex.org/r/barahar.se) own site
[Hårstudion Mikz](https://directindex.org/r/hmikz.se) own site
[Hudoteket](https://directindex.org/scan/hudoteket.se) own site | [Headon](https://directindex.org/r/headon.se) own site
[Larsson & Lange](https://directindex.org/r/larssonlange.se) own site
[Koaffyr](https://directindex.org/r/koaffyr.se) own site |
| [A manicure and pedicure tomorrow, where can I book?](https://directindex.org/city/malmo-salons/recommended/manicure) | [Anya Spa](https://directindex.org/scan/anyaspa.se) own site | [Kayla Beauty](https://directindex.org/r/kaylabeauty.se) own site
[USA Nails](https://directindex.org/r/triangelnsnails.se) own site
Sky Nails Malmö marketplace |
| [A 60-minute massage this evening, book it for me.](https://directindex.org/city/malmo-salons/recommended/massage) | [Malmö Relax Center](https://directindex.org/r/malmorelaxcenter.se) own site
[Rosendahl Massage](https://directindex.org/scan/rosendahlmassage.se) own site
[Tara Spa & Massage](https://directindex.org/r/epassi.se) marketplace | [Aroma Malmö City Spa](https://directindex.org/scan/malmocityspa.se) own site
[Celebrate Beauty](https://directindex.org/scan/celebratebeauty.se) own site
[Milstenen Spa & Massage](https://directindex.org/r/milstenenspa.se) own site |
| [Eyebrow shaping and lashes before a wedding on Friday, book online.](https://directindex.org/city/malmo-salons/recommended/brows-lashes) | [TITE Hudvård](https://directindex.org/r/titehud.se) own site
[Gilda Salong Malmö](https://directindex.org/scan/gildasalong.se) own site
[ByMishal](https://directindex.org/scan/purrpurr.se) own site | [TITE Hudvård](https://directindex.org/r/titehud.se) own site
[Gilda Salong Malmö](https://directindex.org/scan/gildaskolan.se) own site
[Victorias Brows](https://directindex.org/scan/victoriasbrows.com) own site |
| [A men's haircut without an appointment this afternoon. Who takes walk-ins?](https://directindex.org/city/malmo-salons/recommended/walk-in-cut) | [Barber & Coffee](https://directindex.org/r/barberandcoffee.se) own site
[The Shave Cave](https://directindex.org/r/theshavecave.se) own site
[Barber Time](https://directindex.org/scan/barbertime.se) own site | [Fade & Cutz](https://directindex.org/scan/lovable.app) own site
[Salong Ella](https://directindex.org/r/salongella.se) own site
[Basic Hair](https://directindex.org/r/basichair.se) own site |
| [Balayage with a good colourist, book me for next week.](https://directindex.org/city/malmo-salons/recommended/balayage) | [Kadum Hair](https://directindex.org/scan/kadumhair.com) own site
[Keep the GLOW](https://directindex.org/scan/salongbasic.se) own site
Hair & Care marketplace | [Koaffyr](https://directindex.org/r/koaffyr.se) own site
[Headon](https://directindex.org/r/headon.se) own site
[BY AMI](https://directindex.org/scan/byami.se) own site |
| [A haircut for my kid on Saturday morning. Can I book online?](https://directindex.org/city/malmo-salons/recommended/kids-cut) | [Salong Calissa](https://directindex.org/r/salongcalissa.se) own site
[Hårstudion Mikz](https://directindex.org/r/hmikz.se) own site
[Underground Barbershop](https://directindex.org/r/ugbarbershop.se) own site | [KlippoLek](https://directindex.org/r/klippolek.se) own site
[Koaffyr](https://directindex.org/r/koaffyr.se) own site
[Headon](https://directindex.org/r/headon.se) own site |
| [A facial this weekend, somewhere I can book online.](https://directindex.org/city/malmo-salons/recommended/facial) | [PlusBeauty AB](https://directindex.org/r/plusbeauty.se) own site
[Body & Face](https://directindex.org/r/bodyandface.se) own site | [Estetikcentrum](https://directindex.org/scan/estetikcentrum.se) own site
[Hudvårdaren i Slottsstaden](https://directindex.org/r/hudvardaren.se) own site
[Celebrate Beauty](https://directindex.org/scan/celebratebeauty.se) own site |
| [Gel nails for Friday. Where can I book online?](https://directindex.org/city/malmo-salons/recommended/gel-nails) | [Before/After Clinic](https://directindex.org/r/beforeafter.se) own site
BeautyNailsByWalaa marketplace
Nails By Saga marketplace | [Kayla Beauty](https://directindex.org/r/kaylabeauty.se) own site
[Salong Be Lövely](https://directindex.org/r/salongbelovely.com) own site
[Sky Nails](https://directindex.org/r/nagelsalongmalmo.se) own site |
| [A waxing appointment tomorrow, book it.](https://directindex.org/city/malmo-salons/recommended/waxing) | [Malmö Vaxning](https://directindex.org/r/malmovaxning.se) own site
[Purity One](https://directindex.org/r/purity-one.com) own site
[Syderma](https://directindex.org/scan/syderma.se) own site | [Len & Chic](https://directindex.org/r/lenochic.se) own site
[Malmö Vaxning](https://directindex.org/r/malmovaxning.se) own site
[Caroli Skönhetslounge](https://directindex.org/r/skonhetslounge.se) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-10-29. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
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```