---
title: Where assistants send people in London · The Direct Index
url: https://directindex.org/city/london/assistants
---

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 Assistants · London, GB · October 2026

# Where assistants send people in London

26 answers from ChatGPT and Gemini, asked on 2026-10-17 the way people ask and about the top businesses of the index. 96% of the answers link a business's own site or its booking software; 15% link a marketplace, most often Uber Eats (12%).

96%

of answers link the business's own site or its booking software

15%

link a marketplace

12%

link Uber Eats, the marketplace named most

26

answers: 26 to the questions people ask, 0 about businesses

Of the 26 answers to the questions people ask: 96% link a business's own site or its booking software, 15% a marketplace (Uber Eats most).

Updated 2026-10-18. [The London index](https://directindex.org/city/london) · [Places named, question by question](https://directindex.org/city/london/recommended) · [Markdown](https://directindex.org/city/london/assistants?format=md) · [JSON](https://directindex.org/city/london/assistants.json) · [Share image](https://directindex.org/og/city/london/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. The share is the share of all 26 answers that link it; the columns per assistant count that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 25 | **96%** | 12 92% | 13 100% |
| Press, guides and forums | press and guides | 5 | **19%** | 0 | 5 38% |
| Uber Eats | marketplace | 3 | **12%** | 0 | 3 23% |
| chefslink.com | other site | 2 | **8%** | 0 | 2 15% |
| Michelin Guide | directory | 2 | **8%** | 0 | 2 15% |
| SevenRooms | vendor, direct | 2 | **8%** | 0 | 2 15% |
| Time Out | directory | 2 | **8%** | 0 | 2 15% |
| ai-finedining.com | other site | 1 | **4%** | 0 | 1 8% |
| berkeleysquarebarbarian.com | other site | 1 | **4%** | 0 | 1 8% |
| boroughmarket.org.uk | other site | 1 | **4%** | 0 | 1 8% |
| circolopopolare.com | other site | 1 | **4%** | 0 | 1 8% |
| clock.zone | other site | 1 | **4%** | 0 | 1 8% |
| clocks.world | other site | 1 | **4%** | 0 | 1 8% |
| Deliveroo | marketplace | 1 | **4%** | 0 | 1 8% |
| entourage-experiences.com | other site | 1 | **4%** | 0 | 1 8% |

12 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in London

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. Of the places it named, how many came with a link to the place's own site, a marketplace, a directory, or no link.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **90%** | 0% | 0% | 10% | 39 |
| Gemini | **98%** | 0% | 0% | 3% | 40 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-17. A place in this index links to its report; a place with a site of its own that is not in the index yet links to a scan; "no link" means the assistant named it but gave no link to its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [Book a Sunday roast for four this weekend.](https://directindex.org/city/london/recommended/sunday-roast) | [The Pig & Butcher](https://directindex.org/r/thepigandbutcher.co.uk) own site
[The Quality Chop House](https://directindex.org/r/thequalitychophouse.com) own site
[The Bull & Last](https://directindex.org/scan/thebullandlast.co.uk) own site | [Blacklock](https://directindex.org/r/theblacklock.com) own site
[Hawksmoor](https://directindex.org/r/thehawksmoor.com) own site
[The Camberwell Arms](https://directindex.org/r/thecamberwellarms.co.uk) own site |
| [I'm feeling like chicken tonight. Where can I order from?](https://directindex.org/city/london/recommended/chicken) | [Thunderbird Fried Chicken](https://directindex.org/r/thunderbirdckn.co.uk) own site
[Chicken Shop](https://directindex.org/r/chickenshop.com) own site
[Morley’s Chicken](https://directindex.org/r/morleyschicken.com) own site | [Nandos](https://directindex.org/r/nandos.co.uk) own site
[Chick n Sours](https://directindex.org/r/chicknsours.co.uk) own site
[Coqfighter](https://directindex.org/r/coqfighter.com) own site |
| [I want to book a table for two tonight somewhere romantic.](https://directindex.org/city/london/recommended/romantic) | [Clos Maggiore](https://directindex.org/r/closmaggiore.com) own site
[Andrew Edmunds](https://directindex.org/r/andrewedmunds.com) own site
[The Petersham, Covent Garden](https://directindex.org/r/thepetershamcoventgarden.com) own site | [Clos Maggiore](https://directindex.org/r/closmaggiore.com) own site
[Sessions Arts Club](https://directindex.org/r/sessionsartsclub.com) own site
[Bob Bob Ricard](https://directindex.org/r/bobbobricard.com) own site |
| [Best pizza delivered to where I'm staying, right now.](https://directindex.org/city/london/recommended/pizza-delivery) | nothing named | [Voodoo Rays](https://directindex.org/scan/voodoorays.com) own site
[Fireaway Pizza](https://directindex.org/r/fireaway.co.uk) own site
[Caprinos Pizza](https://directindex.org/r/caprinospizza.co.uk) own site |
| [A good vegan or vegetarian lunch near the centre, today.](https://directindex.org/city/london/recommended/vegan-lunch) | [Mildreds Covent Garden](https://directindex.org/r/mildreds.com) own site
[Tendril](https://directindex.org/r/tendrilkitchen.co.uk) own site | [Mildreds](https://directindex.org/r/mildreds.co.uk) own site
[Tendril](https://directindex.org/r/tendrilkitchen.co.uk) own site
[Mallow](https://directindex.org/r/mallowlondon.com) own site |
| [I want sushi delivered this evening.](https://directindex.org/city/london/recommended/sushi) | [Sticks’n’Sushi](https://directindex.org/r/sticksnsushi.com) own site
[Chisou](https://directindex.org/r/chisourestaurant.com) own site
[Panzer’s Sushi Atelier](https://directindex.org/r/panzers.co.uk) own site | [SticksnSushi](https://directindex.org/r/sticksnsushi.com) own site
[Sushi Shop](https://directindex.org/r/mysushishop.co.uk) own site
[IRO Sushi](https://directindex.org/r/irosushi.com) own site |
| [A traditional local restaurant that tourists don't know. Book me a table for Saturday.](https://directindex.org/city/london/recommended/local-saturday) | [Grumbles](https://directindex.org/r/grumblesrestaurant.co.uk) own site
[The Quality Chop House](https://directindex.org/r/thequalitychophouse.com) own site
[The Marksman](https://directindex.org/r/marksmanpublichouse.com) own site | [The Canton Arms](https://directindex.org/r/cantonarms.com) own site
[Maggie Joness](https://directindex.org/r/maggie-jones.co.uk) own site
[The Quality Chop House](https://directindex.org/r/thequalitychophouse.com) own site |
| [Brunch on Sunday for four. Where can I reserve?](https://directindex.org/city/london/recommended/brunch) | [Dishoom King’s Cross](https://directindex.org/r/dishoom.com) own site
[Duck & Waffle](https://directindex.org/r/duckandwaffle.com) own site
[The Wolseley Piccadilly](https://directindex.org/scan/thewolseley.com) own site | [The Wolseley](https://directindex.org/r/thewolseleypiccadilly.com) own site
[Dishoom](https://directindex.org/r/dishoom.com) own site
[Caravan](https://directindex.org/r/caravanandco.com) own site |
| [Seafood dinner with a view, table for four this week.](https://directindex.org/city/london/recommended/seafood-view) | [The River Restaurant by Gordon Ramsay](https://directindex.org/r/fairmont.com) own site
[Angler](https://directindex.org/r/anglerrestaurant.com) own site
[Rick Stein, Barnes](https://directindex.org/r/rickstein.com) own site | [Seabird](https://directindex.org/r/seabirdlondon.com) own site
[Angler](https://directindex.org/r/anglerrestaurant.com) own site
[The River Restaurant by Gordon Ramsay](https://directindex.org/r/gordonramsayrestaurants.com) own site |
| [A cheap lunch menu near the centre.](https://directindex.org/city/london/recommended/cheap-lunch) | [Marugame Udon](https://directindex.org/r/marugame.co.uk) own site
[Pizza Pilgrims](https://directindex.org/r/pizzapilgrims.co.uk) no link
[Midweek Margherita](https://directindex.org/r/pizzapilgrims.co.uk) own site
[Flat Iron](https://directindex.org/r/flatironsteak.co.uk) own site | [ICCO](https://directindex.org/r/icco.co.uk) no link
[What to expect](https://directindex.org/r/icco.co.uk) own site
[BAO](https://directindex.org/r/baolondon.com) own site
[Hoppers](https://directindex.org/r/hopperslondon.com) own site |
| [Birthday dinner for eight on Friday. I want to book online.](https://directindex.org/city/london/recommended/birthday-8) | [Bob Bob Ricard Soho](https://directindex.org/r/bobbobricard.com) own site
[sketch](https://directindex.org/r/sketch.london) own site
[Brasserie Zédel](https://directindex.org/r/brasseriezedel.com) own site | [Circolo Popolare](https://directindex.org/r/bigmammagroup.com) own site
[Dishoom](https://directindex.org/r/dishoom.com) own site
[Brat](https://directindex.org/r/bratrestaurant.co.uk) own site |
| [Best burger in town, and I want to order online.](https://directindex.org/city/london/recommended/burger) | [Bleecker Burger](https://directindex.org/r/bleecker.co.uk) no link
[Bacon Double Cheeseburger](https://directindex.org/r/bleecker.co.uk) own site
[Black Bear Burger](https://directindex.org/r/blackbearburger.com) no link
[Double Miso Bacon Burger](https://directindex.org/r/blackbearburger.com) own site | [Bleecker Burger](https://directindex.org/r/bleecker.co.uk) own site
[Black Bear Burger](https://directindex.org/r/blackbearburger.com) own site
[Burger & Beyond](https://directindex.org/r/burgerandbeyond.co.uk) own site |
| [Something to eat after midnight, delivered or open late.](https://directindex.org/city/london/recommended/late-night) | [Duck & Waffle](https://directindex.org/r/duckandwaffle.com) own site
[VQ Chelsea](https://directindex.org/r/vqrestaurants.com) own site
[Shamim’s PFC](https://directindex.org/r/shamimspfc.co.uk) own site | [VQ (Vingt-Quatre)](https://directindex.org/r/vqrestaurants.com) own site
[Duck & Waffle](https://directindex.org/r/duckandwaffle.com) own site
[Polo Bar](https://directindex.org/r/polobar.co.uk) own site |

 Method

## How this is counted

The unit is an answer: the latest answer to each question from each assistant, asked with web search on. The questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday") and three questions about each of the top-ranked businesses of the index (the official website, where to book, where to order). Every link in an answer is read; a destination counts once per answer that links to it, whether as the place to book or as a source the assistant cited, so the shares say "answers that link this destination" and do not add up to 100%.

Destinations: the businesses' own sites are one row, whatever the business; a booking or ordering vendor on the business's own domain counts as direct; marketplaces and directories are named; listing, review and map sites (Tripadvisor, Google Maps, Yelp) are directories even where the scanner files them with the marketplaces; newspapers, magazines, guides, forums and tourism sites are one row; what is left is listed by registered domain, and a model classifies those unknown hosts once each into directory, press, marketplace, vendor, business or other, with the reason shown. A fragment that looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index; a place that is not in the index links to a scan of its site when the assistant gave one.

Updated 2026-10-18. Open data: the JSON twin of this page carries every destination. [Methodology](https://directindex.org/methodology).

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Business listings from OpenStreetMap contributors, ODbL. Scores under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in London","url":"https://directindex.org/city/london/assistants","description":"London: 96% of 26 assistant answers link a business's own site, 15% a marketplace, Uber Eats most. ChatGPT, Claude and Gemini, October 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-10","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/london/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/london/assistants?format=md"}]}
```