---
title: Where assistants send people in London tours, attractions and museums · The Direct Index
url: https://directindex.org/city/london-tours/assistants
---

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 Assistants · London tours, attractions and museums, GB · October 2026

# Where assistants send people in London tours, attractions and museums

36 answers from ChatGPT, Claude and Gemini, asked on 2026-10-26, to the questions people ask and to questions about the top businesses in the index. 100% of them link a business's own site or its booking software, and 6% link a marketplace, most often GetYourGuide (3%).

100%

of answers link the business's own site or its booking software

6%

link a marketplace

3%

link GetYourGuide, the marketplace named most

36

answers, 36 to the questions people ask and 0 about businesses

Of the 36 answers to the questions people ask, 100% link a business's own site or its booking software and 6% a marketplace, GetYourGuide most often.

Updated 2026-11-03. [The London tours, attractions and museums index](https://directindex.org/city/london-tours) · [Places named, question by question](https://directindex.org/city/london-tours/recommended) · [Markdown](https://directindex.org/city/london-tours/assistants?format=md) · [JSON](https://directindex.org/city/london-tours/assistants.json) · [Share image](https://directindex.org/og/city/london-tours/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 36 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Claude | Gemini |
| --- | --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 36 | **100%** | 12 100% | 12 100% | 12 100% |
| Press, guides and forums | press and guides | 11 | **31%** | 2 17% | 2 17% | 7 58% |
| cityoflondon.gov.uk | other site | 3 | **8%** | 0 | 0 | 3 25% |
| tower-of.london | other site | 2 | **6%** | 0 | 0 | 2 17% |
| active360.co.uk | other site | 1 | **3%** | 0 | 1 8% | 0 |
| adventuresofacarryon.com | other site | 1 | **3%** | 0 | 0 | 1 8% |
| artfund.org | other site | 1 | **3%** | 0 | 0 | 1 8% |
| britishmuseumlondon.co.uk | other site | 1 | **3%** | 0 | 0 | 1 8% |
| cluboenologique.com | other site | 1 | **3%** | 0 | 0 | 1 8% |
| dayoutwiththekids.co.uk | other site | 1 | **3%** | 0 | 0 | 1 8% |
| DesignMyNight | vendor, direct | 1 | **3%** | 0 | 0 | 1 8% |
| fadinglightghostwalk.com | other site | 1 | **3%** | 1 8% | 0 | 0 |
| flightclubdartsusa.com | other site | 1 | **3%** | 0 | 0 | 1 8% |
| foodat52.co.uk | other site | 1 | **3%** | 1 8% | 0 | 0 |
| GetYourGuide | marketplace | 1 | **3%** | 0 | 0 | 1 8% |

29 more destinations with fewer answers each are in the JSON.

 By assistant

## What each assistant does in London tours, attractions and museums

ChatGPT: answered by gpt-6-luna (12).

Claude: answered by claude-sonnet-5-5 (12).

Gemini: answered by gemini-3.8-flash (12).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **92%** | 0% | 0% | 8% | 26 |
| Claude | **82%** | 0% | 3% | 15% | 34 |
| Gemini | **92%** | 0% | 0% | 8% | 39 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-26. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Claude | Gemini |
| --- | --- | --- | --- |
| [A walking tour on Sunday morning with tickets online.](https://directindex.org/city/london-tours/recommended/walking-tour) | [London Walks](https://directindex.org/r/walks.com) own site
City of London Guide Lecturers Association no link
Welcome to London Guided Walking Tour no link | [London Walks](https://directindex.org/r/walks.com) own site | [London Walks](https://directindex.org/r/walks.com) own site
[Secret Food Tours London](https://directindex.org/scan/secretfoodtours.com) own site
[Tower of London](https://directindex.org/r/hrp.org.uk) own site |
| [A food tour this Saturday evening for two, book it.](https://directindex.org/city/london-tours/recommended/food-tour) | [Secret Food Tours](https://directindex.org/scan/secretfoodtours.com) own site
[London Food Lovers](https://directindex.org/scan/londonfoodlovers.com) own site | [Eating London Tours](https://directindex.org/r/eatinglondontours.co.uk) own site
Look at London / London Food Tours no link
Delicious Britain / Context Travel no link
[Secret Food Tours London](https://directindex.org/scan/secretfoodtours.com) own site | Eating Europe no link
[Tour](https://directindex.org/scan/eatingeurope.com) own site
[Secret Food Tours](https://directindex.org/scan/secretfoodtours.com) own site
[Devour Tours](https://directindex.org/scan/devourtours.com) own site |
| [Skip-the-line tickets for the main museum tomorrow, where do I buy them?](https://directindex.org/city/london-tours/recommended/museum-tickets) | [British Museum](https://directindex.org/r/britishmuseum.org) own site
[Natural History Museum](https://directindex.org/r/nhm.ac.uk) own site
[V&A South Kensington](https://directindex.org/r/vam.ac.uk) own site | [The British Museum](https://directindex.org/r/britishmuseum.org) own site
[Natural History Museum](https://directindex.org/r/nhm.ac.uk) own site
[Tower of London](https://directindex.org/r/hrp.org.uk) own site | [British Museum](https://directindex.org/r/britishmuseum.org) own site
[Natural History Museum](https://directindex.org/r/nhm.ac.uk) own site
[Tower of London](https://directindex.org/r/hrp.org.uk) own site |
| [A bike tour of the city for a family with kids, book for Saturday.](https://directindex.org/city/london-tours/recommended/bike-tour) | [Notting Hill Bike Tours](https://directindex.org/r/nottinghillbiketours.com) own site | [Tally Ho Cycle Tours](https://directindex.org/scan/tallyho.com) own site
[Bike Tour of London](https://directindex.org/r/biketouroflondon.com) own site
[London Bicycle Tour Company](https://directindex.org/r/londonbicycle.com) own site | [Tally Ho Experiences](https://directindex.org/scan/tallyho.com) own site
[Tour](https://directindex.org/scan/tallyho.com) own site
[The London Bicycle Tour Company](https://directindex.org/r/londonbicycle.com) own site
[BrakeAway Bike Tours](https://directindex.org/r/biketouroflondon.com) own site |
| [A day trip out of the city with a guide this week, tickets online.](https://directindex.org/city/london-tours/recommended/day-trip) | [Evan Evans Tours](https://directindex.org/r/evanevanstours.com) own site
[Golden Tours](https://directindex.org/r/goldentours.com) own site
[Anderson Tours](https://directindex.org/r/andersontours.co.uk) own site | [Through Eternity Tours](https://directindex.org/scan/througheternity.com) own site
[Evan Evans Tours](https://directindex.org/r/evanevanstours.com) own site
[Golden Tours](https://directindex.org/r/goldentours.com) own site | [Rabbies Tours](https://directindex.org/r/rabbies.com) own site
[Evan Evans Tours](https://directindex.org/r/evanevanstours.com) own site
[Golden Tours](https://directindex.org/r/goldentours.com) own site |
| [A sunset boat tour tomorrow, I want to book directly.](https://directindex.org/city/london-tours/recommended/boat-tour) | [London Eye](https://directindex.org/r/londoneye.com) own site | [City Cruises London](https://directindex.org/r/cityexperiences.com) own site
[Uber Boat by Thames Clippers](https://directindex.org/r/thamesclippers.com) own site
[Thames Rockets](https://directindex.org/r/thamesrockets.com) own site | [City Cruises](https://directindex.org/r/cityexperiences.com) own site
[Uber Boat by Thames Clippers](https://directindex.org/r/thamesclippers.com) own site
[Bateaux London](https://directindex.org/scan/bateauxlondon.com) own site |
| [A wine tasting or vineyard visit this weekend, book for two.](https://directindex.org/city/london-tours/recommended/wine-tasting) | [Taylor Wines Essex](https://directindex.org/scan/taylorwinesessex.com) own site
[High Clandon Estate Vineyard](https://directindex.org/scan/highclandon.co.uk) own site
[Amelie’s Wine House](https://directindex.org/scan/sommly.co.uk) own site | [Denbies Wine Estate](https://directindex.org/scan/denbies.co.uk) own site
[Renegade London Wine](https://directindex.org/scan/renegadelondonwine.com) own site
[English Wine Tasting Tours](https://directindex.org/r/englishwinetastingtours.co.uk) directory | [Denbies Wine Estate](https://directindex.org/scan/denbies.co.uk) own site
[Renegade Urban Winery](https://directindex.org/scan/renegadelondonwine.com) own site
[Chapel Down](https://directindex.org/scan/chapeldown.com) own site |
| [Kayaking or paddleboarding tomorrow morning, tickets online.](https://directindex.org/city/london-tours/recommended/kayak) | [Moo Canoes](https://directindex.org/scan/moocanoes.com) own site
[West Reservoir Centre](https://directindex.org/scan/better.org.uk) own site
[Paddle Richmond](https://directindex.org/scan/paddlerichmond.co.uk) own site | [Indytute](https://directindex.org/scan/indytute.com) own site
[Docklands Sailing & Watersports Centre](https://directindex.org/scan/dswc.org) own site | [What they offer](https://directindex.org/scan/active360.co.uk) own site
[Paddle Richmond](https://directindex.org/scan/paddlerichmond.co.uk) own site
[London Kayak Company](https://directindex.org/scan/londonkayakcompany.com) own site |
| [A private guide for half a day with the family, how do I book one?](https://directindex.org/city/london-tours/recommended/private-guide) | [Check Availability](https://directindex.org/r/greenwichroyaltours.com) own site | Operators Id suggest no link
[Blue Badge Tourist Guides](https://directindex.org/scan/gu1ld.org.uk) own site
Context Travel no link
[Look Up London / London Walks](https://directindex.org/r/walks.com) own site | Blue Badge Tourist Guide no link
[Guide London](https://directindex.org/r/guidelondon.org.uk) no link
[Tower of London](https://directindex.org/r/hrp.org.uk) own site
[The British Museum](https://directindex.org/r/britishmuseum.org) own site |
| [A ghost or night walking tour tonight, two tickets.](https://directindex.org/city/london-tours/recommended/night-tour) | [Twilight Halloween Tales at Eltham Palace](https://directindex.org/r/ventrata.site) own site | [The Jack the Ripper Tour](https://directindex.org/r/thejacktherippertour.com) own site
[Richard Joness London Ghost Walks](https://directindex.org/r/london-ghost-tour.com) own site
Meet the Streets, Ghastly Ghost Tour no link | [London Walks](https://directindex.org/r/walks.com) own site
[The Original London Ghost Walk](https://directindex.org/scan/london-ghost-walk.co.uk) own site
[The Ghost Bus Tours London](https://directindex.org/r/theghostbustours.com) own site |
| [A local cooking class this week, book two places.](https://directindex.org/city/london-tours/recommended/cooking-class) | [Jamie Oliver Cookery School](https://directindex.org/scan/jamieolivercookeryschool.com) own site
[Borough Kitchen Cook School](https://directindex.org/scan/boroughkitchen.com) own site | [Cookery School at Little Portland Street](https://directindex.org/scan/cookeryschool.co.uk) own site
[Leiths School of Food and Wine](https://directindex.org/scan/leiths.com) own site | [The Avenue Cookery School](https://directindex.org/scan/theavenuecookeryschool.com) own site
[The Jamie Oliver Cookery School](https://directindex.org/scan/jamieolivercookeryschool.com) own site
[Borough Kitchen Cook School](https://directindex.org/scan/boroughkitchen.com) own site |
| [It's raining. Something fun to book indoors for this afternoon.](https://directindex.org/city/london-tours/recommended/rainy-day) | [FRAMELESS](https://directindex.org/r/frameless.com) own site
[Twist Museum](https://directindex.org/r/twistmuseum.com) own site
[Lightroom](https://directindex.org/r/lightroom.uk) own site | [Sky Garden](https://directindex.org/scan/skygarden.london) own site
[Science Museum](https://directindex.org/r/sciencemuseum.org.uk) own site
[Westminster Abbey](https://directindex.org/r/westminster-abbey.org) own site | [Frameless](https://directindex.org/r/frameless.com) own site
[Flight Club Darts](https://directindex.org/scan/flightclubdarts.com) own site
[Tate Modern](https://directindex.org/r/tate.org.uk) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://directindex.org/#org","name":"The Direct Index","url":"https://directindex.org/","logo":"https://directindex.org/favicon.svg","email":"hello@directindex.org","founder":{"@type":"Person","@id":"https://directindex.org/#antonio","name":"Antonio Curado","sameAs":["https://x.com/ab_curado"]},"description":"Independent measurement of whether AI agents can find, read and act on a business's own website."},{"@type":"WebSite","@id":"https://directindex.org/#site","url":"https://directindex.org/","name":"The Direct Index","publisher":{"@id":"https://directindex.org/#org"},"inLanguage":"en","potentialAction":{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://directindex.org/scan?url={url}"},"query-input":"required name=url"}},{"@type":"WebAPI","name":"The Direct Index API","url":"https://directindex.org/openapi.json","documentation":"https://directindex.org/llms-full.txt","provider":{"@id":"https://directindex.org/#org"}}]}
{"@context":"https://schema.org","@type":"Dataset","name":"Where AI assistants send people in London tours, attractions and museums","url":"https://directindex.org/city/london-tours/assistants","description":"London tours, attractions and museums: 100% of 36 assistant answers link a business's own site and 6% a marketplace, GetYourGuide most often. From ChatGPT, Claude and Gemini, October 2026.","license":"https://opendatacommons.org/licenses/odbl/","creator":{"@id":"https://directindex.org/#org"},"temporalCoverage":"2026-10","distribution":[{"@type":"DataDownload","encodingFormat":"application/json","contentUrl":"https://directindex.org/city/london-tours/assistants.json"},{"@type":"DataDownload","encodingFormat":"text/markdown","contentUrl":"https://directindex.org/city/london-tours/assistants?format=md"}]}
```