---
title: Where assistants send people in Gothenburg hairdressers and beauty salons · The Direct Index
url: https://directindex.org/city/gothenburg-salons/assistants
---

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 Assistants · Gothenburg hairdressers and beauty salons, SE · October 2026

# Where assistants send people in Gothenburg hairdressers and beauty salons

24 answers from ChatGPT and Gemini, asked on 2026-10-21, to the questions people ask and to questions about the top businesses in the index. 96% of them link a business's own site or its booking software, and 17% link a marketplace, most often Bokadirekt (17%).

Fewer than 30 answers, so this share is not compared with other cities.

96%

of answers link the business's own site or its booking software

17%

link a marketplace

17%

link Bokadirekt, the marketplace named most

24

answers, 24 to the questions people ask and 0 about businesses

Of the 24 answers to the questions people ask, 96% link a business's own site or its booking software and 17% a marketplace, Bokadirekt most often.

Updated 2026-11-03. [The Gothenburg hairdressers and beauty salons index](https://directindex.org/city/gothenburg-salons) · [Places named, question by question](https://directindex.org/city/gothenburg-salons/recommended) · [Markdown](https://directindex.org/city/gothenburg-salons/assistants?format=md) · [JSON](https://directindex.org/city/gothenburg-salons/assistants.json) · [Share image](https://directindex.org/og/city/gothenburg-salons/assistants.png) · [All cities](https://directindex.org/assistants).

 League table

## The destinations, most linked first

Each row is a place an answer can send people. Share is the percentage of all 24 answers that link to it. Each assistant's column counts only that assistant's answers.

| Destination | Kind | Answers | Share | ChatGPT | Gemini |
| --- | --- | --- | --- | --- | --- |
| **The businesses' own sites** | own site | 23 | **96%** | 11 92% | 12 100% |
| Bokadirekt | marketplace | 4 | **17%** | 1 8% | 3 25% |
| frisorsok.se | other site | 2 | **8%** | 0 | 2 17% |
| frisorgoteborg.se | other site | 1 | **4%** | 0 | 1 8% |
| frisorsalonger.se | directory | 1 | **4%** | 0 | 1 8% |
| Instagram | directory | 1 | **4%** | 0 | 1 8% |
| klipptid.se | other site | 1 | **4%** | 0 | 1 8% |
| nk.se | other site | 1 | **4%** | 0 | 1 8% |
| studio34.nu | other site | 1 | **4%** | 0 | 1 8% |
| studio34.se | other site | 1 | **4%** | 0 | 1 8% |
| thatsup.se | directory | 1 | **4%** | 0 | 1 8% |
| timecenter.se | other site | 1 | **4%** | 0 | 1 8% |
| valei.com | other site
Generic corporate or landing page without clear local business attribution. | 1 | **4%** | 0 | 1 8% |
| voady.se | other site | 1 | **4%** | 0 | 1 8% |

 By assistant

## What each assistant does in Gothenburg hairdressers and beauty salons

ChatGPT: answered by gpt-6-luna (12).

Gemini: answered by gemini-3.8-flash (12).

### Places named when people ask

Each assistant was asked the way people ask, with web search on, for up to three places and a link to book or order with each one directly. The table shows how many of the places it named came with a link to the place's own site, to a marketplace or to a directory, or with no link at all.

| Assistant | Own site or direct | Marketplace | Directory | No link | Places |
| --- | --- | --- | --- | --- | --- |
| ChatGPT | **92%** | 8% | 0% | 0% | 38 |
| Gemini | **97%** | 0% | 0% | 3% | 36 |

 Question by question

## Who gets named, and with which link

Asked on 2026-10-21. A place in this index links to its report. A place with its own site that isn't in the index yet links to a scan. "No link" means the assistant named the place but didn't link its site. Each question links to the full list of places named.

| Question | ChatGPT | Gemini |
| --- | --- | --- |
| [A haircut this Saturday afternoon, book it.](https://directindex.org/city/gothenburg-salons/recommended/haircut-saturday) | [Frisör Center Hår & Skönhet](https://directindex.org/r/frisorcenterharochskonhet.se) own site
[NØR](https://directindex.org/scan/norstudiogbg.se) own site
[Christers Hårvård](https://directindex.org/r/christersharvard.se) own site | [GRO](https://directindex.org/scan/grohar.se) own site
[Style Barbershop](https://directindex.org/r/stylebarbershop.se) own site
[Ansa Frisör](https://directindex.org/r/ansa.nu) own site |
| [A barber for a beard trim and a cut today. Can I book online?](https://directindex.org/city/gothenburg-salons/recommended/barber-today) | [Holy Barbershop](https://directindex.org/r/holybarbershop.se) own site
[Style Barbershop](https://directindex.org/r/stylebarbershop.se) own site
[Holyrock Barbershop](https://directindex.org/scan/holyrockgbg.se) own site | [Sharper of Sweden Barbershop](https://directindex.org/r/sharperbarbershop.se) own site
[Holyrock Barbershop](https://directindex.org/scan/holyrockgbg.se) own site
[The Right Cut](https://directindex.org/r/thatsup.website) own site |
| [Hair colour and highlights next week, I want to book a slot online.](https://directindex.org/city/gothenburg-salons/recommended/colour) | [Saxée](https://directindex.org/r/saxee.se) own site
[Frisörcenter Hår & Skönhet](https://directindex.org/scan/frisorcenterharochskonhet.se) own site
[The Beauty Boutique](https://directindex.org/r/beautyboutiquegot.com) own site | [GRO](https://directindex.org/scan/grohar.se) own site
[Victor Noblesse](https://directindex.org/r/victornoblesse.se) own site
[Rodika](https://directindex.org/scan/rodika.se) own site |
| [A manicure and pedicure tomorrow, where can I book?](https://directindex.org/city/gothenburg-salons/recommended/manicure) | [Aura Nails](https://directindex.org/scan/auranailsgbg.se) own site
[Classic Nails](https://directindex.org/r/classicnails.se) own site
[NailNation](https://directindex.org/scan/nailnation.se) own site | [Polish Nailbar](https://directindex.org/r/polishnailbar.se) own site
[NailNation](https://directindex.org/scan/nailnation.se) own site
[Beauty by Rezi](https://directindex.org/scan/beautybyrezi.se) own site |
| [A 60-minute massage this evening, book it for me.](https://directindex.org/city/gothenburg-salons/recommended/massage) | [Studio Aroma](https://directindex.org/r/studioaroma.se) own site
[Jasmin Body Care & Spa](https://directindex.org/scan/jasminbodycareandspa.se) own site
[Pakpon Home Relax](https://directindex.org/r/pakpon.se) own site | [Hagabadet](https://directindex.org/scan/hagabadet.se) own site
[Göteborgs Massage & Rehab](https://directindex.org/r/goteborgsmassage.se) own site
[Flexmassage](https://directindex.org/r/flexmassage.se) own site |
| [Eyebrow shaping and lashes before a wedding on Friday, book online.](https://directindex.org/city/gothenburg-salons/recommended/brows-lashes) | [Gothia Kliniken](https://directindex.org/scan/gothiakliniken.se) own site
[Orient Forest Beauty Studio](https://directindex.org/scan/orientforestbeautystudio.se) own site
[Bluhme Clinic](https://directindex.org/r/bluhmeclinic.se) own site | [Rapide Brow & Lash Bar](https://directindex.org/r/rapidebrows.com) own site
[Beauty by Rezi](https://directindex.org/scan/beautybyrezi.se) own site
[Liudmyla Shrol Hudvård](https://directindex.org/scan/shrolludmyla.se) own site |
| [A men's haircut without an appointment this afternoon. Who takes walk-ins?](https://directindex.org/city/gothenburg-salons/recommended/walk-in-cut) | [Style Barbershop](https://directindex.org/r/stylebarbershop.se) own site
[Vasa Sax](https://directindex.org/r/vasasax.se) own site
[Salong Papatya](https://directindex.org/scan/papatya.se) own site | Style Barbershop no link
[Walk-in info](https://directindex.org/r/stylebarbershop.se) own site
[Ansa Frisör](https://directindex.org/r/ansa.nu) own site
[Salong Domingo](https://directindex.org/r/salongdomingo.se) own site |
| [Balayage with a good colourist, book me for next week.](https://directindex.org/city/gothenburg-salons/recommended/balayage) | [Rodika HårDesign](https://directindex.org/scan/rodika.se) own site
[Boka Tid](https://directindex.org/scan/rodika.se) own site
[ADENRA Hair & Care](https://directindex.org/scan/adenra.se) own site
[Frisörcenter Hår & Skönhet](https://directindex.org/scan/frisorcenterharochskonhet.se) own site | [GRO](https://directindex.org/scan/grohar.se) own site
[Studio Soft](https://directindex.org/r/studiosoft.se) own site
[Rodika HårDesign](https://directindex.org/scan/rodika.se) own site |
| [A haircut for my kid on Saturday morning. Can I book online?](https://directindex.org/city/gothenburg-salons/recommended/kids-cut) | [Style Barbershop](https://directindex.org/r/stylebarbershop.se) own site
[Boka nu](https://directindex.org/r/stylebarbershop.se) own site
[Studio Sweet](https://directindex.org/r/studiosweet.se) own site
[Salong Papatya](https://directindex.org/scan/papatya.se) own site | [Studio Sweet](https://directindex.org/r/studiosweet.se) own site
[Style Barbershop](https://directindex.org/r/stylebarbershop.se) own site |
| [A facial this weekend, somewhere I can book online.](https://directindex.org/city/gothenburg-salons/recommended/facial) | [Beauty by Rezi](https://directindex.org/scan/beautybyrezi.se) own site
[Bluhme Clinic](https://directindex.org/r/bluhmeclinic.se) own site
[Excellent Beauty](https://directindex.org/r/excellentbeauty.se) own site | [Hagabadet](https://directindex.org/scan/hagabadet.se) own site
[Upper House Spa](https://directindex.org/scan/upperhouse.se) own site
[Amytiz Hudvård & Välbefinnande](https://directindex.org/r/amytiz.se) own site |
| [Gel nails for Friday. Where can I book online?](https://directindex.org/city/gothenburg-salons/recommended/gel-nails) | Elham Nail Studio marketplace
Nails by Parva marketplace
Nail it by Sofia marketplace | [Polish Nailbar](https://directindex.org/r/polishnailbar.se) own site
[Aura Nails](https://directindex.org/scan/auranailsgbg.se) own site
[Nail Shape by Sweden](https://directindex.org/r/nailsystems.se) own site |
| [A waxing appointment tomorrow, book it.](https://directindex.org/city/gothenburg-salons/recommended/waxing) | [Gilda Salong Göteborg](https://directindex.org/scan/gildasalong.se) own site
[Vackrare Hudhälsa av Linnea](https://directindex.org/r/vackrarehud.se) own site
[Advanced Clinic](https://directindex.org/r/advancedclinic.se) own site | [Studio Aroma](https://directindex.org/r/studioaroma.se) own site
[Advanced Clinic](https://directindex.org/r/advancedclinic.se) own site
[Beauty by Rezi](https://directindex.org/scan/beautybyrezi.se) own site |

 Method

## How this is counted

Everything here is counted in answers, using the latest answer from each assistant to each question, asked with web search on. Some questions are the ones people ask ("best pizza delivered right now", "book me a table for Saturday"). The others are three questions about each of the top-ranked businesses in the index: the official website, where to book and where to order. Every link in an answer is read. A destination counts once for each answer that links to it, whether as the place to book or as a source the assistant cited. So each share is the share of answers that link that destination, and the shares don't add up to 100%.

All the businesses' own sites share one row, whatever the business. A booking or ordering vendor on the business's own domain counts as direct. Marketplaces and directories are named. Listing, review and map sites (Tripadvisor, Google Maps, Yelp) count as directories, even where the scanner files them with the marketplaces. Newspapers, magazines, guides, forums and tourism sites share one row. Anything left is listed by its registered domain, and a model sorts each of those unknown hosts once into directory, press, marketplace, vendor, business or other, with the reason shown. Text that only looks like a host because a space is missing ("them.here") is dropped. Business names are matched against the index. A place that isn't in the index links to a scan of its site, if the assistant gave one.

Updated 2026-11-03. The data is open, and the JSON version of this page has every destination. [Methodology](https://directindex.org/methodology).

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Business listings come from OpenStreetMap contributors, under the ODbL. Scores are published under the same licence.

```json
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```