{
  "code": "SE",
  "name": "Sweden",
  "page": "https://directindex.org/country/se",
  "json": "https://directindex.org/api/country/se",
  "computedAt": "2026-10-14T23:34:19.859Z",
  "measures": {
    "places": 6119,
    "firstParty": 2500,
    "scanned": 2274,
    "unreachable": 200,
    "reachable": 2074,
    "aiBlocked": 365,
    "robotsBlocks": 43,
    "direct": 366,
    "ab": 210,
    "pctDirect": 18,
    "pctBlocked": 18,
    "pctOpen": 82,
    "pctAb": 9,
    "grades": {
      "A": 28,
      "B": 182,
      "C": 520,
      "D": 706,
      "F": 838
    },
    "menuFormat": {
      "external": 26,
      "html_inline": 7,
      "html_page": 325,
      "image": 5,
      "none": 1638,
      "pdf": 73
    },
    "bestChannel": {
      "aggregator": 74,
      "first_party": 231,
      "none": 1444,
      "other": 190,
      "saas": 135
    },
    "builders": {
      "shopify": 14,
      "squarespace": 134,
      "unknown": 805,
      "webflow": 114,
      "weebly": 5,
      "wix": 69,
      "wordpress": 933
    },
    "computedAt": "2026-10-14T23:34:19.859Z"
  },
  "cities": [
    {
      "slug": "stockholm",
      "name": "Stockholm",
      "title": "Stockholm",
      "local": null,
      "kinds": [
        {
          "slug": "stockholm",
          "kind": "restaurants",
          "label": "restaurants and fast food",
          "measures": {
            "places": 3117,
            "firstParty": 1505,
            "scanned": 1377,
            "unreachable": 102,
            "reachable": 1275,
            "aiBlocked": 199,
            "robotsBlocks": 18,
            "direct": 291,
            "ab": 174,
            "pctDirect": 23,
            "pctBlocked": 16,
            "pctOpen": 84,
            "pctAb": 13,
            "grades": {
              "A": 26,
              "B": 148,
              "C": 352,
              "D": 421,
              "F": 430
            },
            "menuFormat": {
              "external": 21,
              "html_inline": 3,
              "html_page": 259,
              "image": 2,
              "none": 926,
              "pdf": 64
            },
            "bestChannel": {
              "aggregator": 63,
              "first_party": 176,
              "none": 756,
              "other": 165,
              "saas": 115
            },
            "builders": {
              "shopify": 4,
              "squarespace": 94,
              "unknown": 485,
              "webflow": 77,
              "weebly": 3,
              "wix": 46,
              "wordpress": 566
            },
            "computedAt": "2026-10-14T23:34:19.859Z"
          }
        },
        {
          "slug": "stockholm-cafes-bars",
          "kind": "cafes",
          "label": "cafes and bars",
          "measures": {
            "places": 1101,
            "firstParty": 477,
            "scanned": 428,
            "unreachable": 43,
            "reachable": 385,
            "aiBlocked": 78,
            "robotsBlocks": 8,
            "direct": 54,
            "ab": 29,
            "pctDirect": 14,
            "pctBlocked": 20,
            "pctOpen": 80,
            "pctAb": 7,
            "grades": {
              "A": 2,
              "B": 27,
              "C": 93,
              "D": 132,
              "F": 174
            },
            "menuFormat": {
              "external": 5,
              "html_inline": 4,
              "html_page": 60,
              "image": 3,
              "none": 304,
              "pdf": 9
            },
            "bestChannel": {
              "aggregator": 9,
              "first_party": 38,
              "none": 304,
              "other": 18,
              "saas": 16
            },
            "builders": {
              "shopify": 9,
              "squarespace": 30,
              "unknown": 144,
              "webflow": 26,
              "weebly": 2,
              "wix": 12,
              "wordpress": 162
            },
            "computedAt": "2026-10-14T23:34:20.992Z"
          }
        },
        {
          "slug": "stockholm-salons",
          "kind": "salons",
          "label": "hairdressers and beauty salons",
          "measures": {
            "places": 1285,
            "firstParty": 311,
            "scanned": 277,
            "unreachable": 45,
            "reachable": 232,
            "aiBlocked": 68,
            "robotsBlocks": 14,
            "direct": 13,
            "ab": 3,
            "pctDirect": 6,
            "pctBlocked": 29,
            "pctOpen": 71,
            "pctAb": 1,
            "grades": {
              "B": 3,
              "C": 33,
              "D": 82,
              "F": 159
            },
            "menuFormat": {
              "html_page": 4,
              "none": 228
            },
            "bestChannel": {
              "aggregator": 2,
              "first_party": 9,
              "none": 212,
              "other": 5,
              "saas": 4
            },
            "builders": {
              "shopify": 1,
              "squarespace": 6,
              "unknown": 105,
              "webflow": 6,
              "wix": 7,
              "wordpress": 107
            },
            "computedAt": "2026-10-14T23:34:22.009Z"
          }
        },
        {
          "slug": "stockholm-clinics",
          "kind": "clinics",
          "label": "dentists, clinics and vets",
          "measures": {
            "places": 392,
            "firstParty": 126,
            "scanned": 117,
            "unreachable": 7,
            "reachable": 110,
            "aiBlocked": 13,
            "robotsBlocks": 1,
            "direct": 4,
            "ab": 3,
            "pctDirect": 4,
            "pctBlocked": 12,
            "pctOpen": 88,
            "pctAb": 3,
            "grades": {
              "B": 3,
              "C": 31,
              "D": 45,
              "F": 38
            },
            "menuFormat": {
              "none": 110
            },
            "bestChannel": {
              "first_party": 4,
              "none": 104,
              "other": 2
            },
            "builders": {
              "squarespace": 4,
              "unknown": 42,
              "webflow": 2,
              "wix": 4,
              "wordpress": 58
            },
            "computedAt": "2026-10-14T23:34:21.542Z"
          }
        },
        {
          "slug": "stockholm-tours",
          "kind": "tours",
          "label": "tours, attractions and museums",
          "measures": {
            "places": 224,
            "firstParty": 81,
            "scanned": 75,
            "unreachable": 3,
            "reachable": 72,
            "aiBlocked": 7,
            "robotsBlocks": 2,
            "direct": 4,
            "ab": 1,
            "pctDirect": 6,
            "pctBlocked": 10,
            "pctOpen": 90,
            "pctAb": 1,
            "grades": {
              "B": 1,
              "C": 11,
              "D": 26,
              "F": 37
            },
            "menuFormat": {
              "html_page": 2,
              "none": 70
            },
            "bestChannel": {
              "first_party": 4,
              "none": 68
            },
            "builders": {
              "unknown": 29,
              "webflow": 3,
              "wordpress": 40
            },
            "computedAt": "2026-10-14T23:34:22.502Z"
          }
        }
      ],
      "measures": {
        "places": 6119,
        "firstParty": 2500,
        "scanned": 2274,
        "unreachable": 200,
        "reachable": 2074,
        "aiBlocked": 365,
        "robotsBlocks": 43,
        "direct": 366,
        "ab": 210,
        "pctDirect": 18,
        "pctBlocked": 18,
        "pctOpen": 82,
        "pctAb": 9,
        "grades": {
          "A": 28,
          "B": 182,
          "C": 520,
          "D": 706,
          "F": 838
        },
        "menuFormat": {
          "external": 26,
          "html_inline": 7,
          "html_page": 325,
          "image": 5,
          "none": 1638,
          "pdf": 73
        },
        "bestChannel": {
          "aggregator": 74,
          "first_party": 231,
          "none": 1444,
          "other": 190,
          "saas": 135
        },
        "builders": {
          "shopify": 14,
          "squarespace": 134,
          "unknown": 805,
          "webflow": 114,
          "weebly": 5,
          "wix": 69,
          "wordpress": 933
        },
        "computedAt": "2026-10-14T23:34:19.859Z"
      }
    }
  ],
  "kinds": [
    {
      "kind": "restaurants",
      "label": "restaurants and fast food",
      "indexes": 1,
      "measures": {
        "places": 3117,
        "firstParty": 1505,
        "scanned": 1377,
        "unreachable": 102,
        "reachable": 1275,
        "aiBlocked": 199,
        "robotsBlocks": 18,
        "direct": 291,
        "ab": 174,
        "pctDirect": 23,
        "pctBlocked": 16,
        "pctOpen": 84,
        "pctAb": 13,
        "grades": {
          "A": 26,
          "B": 148,
          "C": 352,
          "D": 421,
          "F": 430
        },
        "menuFormat": {
          "external": 21,
          "html_inline": 3,
          "html_page": 259,
          "image": 2,
          "none": 926,
          "pdf": 64
        },
        "bestChannel": {
          "aggregator": 63,
          "first_party": 176,
          "none": 756,
          "other": 165,
          "saas": 115
        },
        "builders": {
          "shopify": 4,
          "squarespace": 94,
          "unknown": 485,
          "webflow": 77,
          "weebly": 3,
          "wix": 46,
          "wordpress": 566
        },
        "computedAt": "2026-10-14T23:34:19.859Z"
      }
    },
    {
      "kind": "cafes",
      "label": "cafes and bars",
      "indexes": 1,
      "measures": {
        "places": 1101,
        "firstParty": 477,
        "scanned": 428,
        "unreachable": 43,
        "reachable": 385,
        "aiBlocked": 78,
        "robotsBlocks": 8,
        "direct": 54,
        "ab": 29,
        "pctDirect": 14,
        "pctBlocked": 20,
        "pctOpen": 80,
        "pctAb": 7,
        "grades": {
          "A": 2,
          "B": 27,
          "C": 93,
          "D": 132,
          "F": 174
        },
        "menuFormat": {
          "external": 5,
          "html_inline": 4,
          "html_page": 60,
          "image": 3,
          "none": 304,
          "pdf": 9
        },
        "bestChannel": {
          "aggregator": 9,
          "first_party": 38,
          "none": 304,
          "other": 18,
          "saas": 16
        },
        "builders": {
          "shopify": 9,
          "squarespace": 30,
          "unknown": 144,
          "webflow": 26,
          "weebly": 2,
          "wix": 12,
          "wordpress": 162
        },
        "computedAt": "2026-10-14T23:34:20.992Z"
      }
    },
    {
      "kind": "salons",
      "label": "hairdressers and beauty salons",
      "indexes": 1,
      "measures": {
        "places": 1285,
        "firstParty": 311,
        "scanned": 277,
        "unreachable": 45,
        "reachable": 232,
        "aiBlocked": 68,
        "robotsBlocks": 14,
        "direct": 13,
        "ab": 3,
        "pctDirect": 6,
        "pctBlocked": 29,
        "pctOpen": 71,
        "pctAb": 1,
        "grades": {
          "B": 3,
          "C": 33,
          "D": 82,
          "F": 159
        },
        "menuFormat": {
          "html_page": 4,
          "none": 228
        },
        "bestChannel": {
          "aggregator": 2,
          "first_party": 9,
          "none": 212,
          "other": 5,
          "saas": 4
        },
        "builders": {
          "shopify": 1,
          "squarespace": 6,
          "unknown": 105,
          "webflow": 6,
          "wix": 7,
          "wordpress": 107
        },
        "computedAt": "2026-10-14T23:34:22.009Z"
      }
    },
    {
      "kind": "clinics",
      "label": "dentists, clinics and vets",
      "indexes": 1,
      "measures": {
        "places": 392,
        "firstParty": 126,
        "scanned": 117,
        "unreachable": 7,
        "reachable": 110,
        "aiBlocked": 13,
        "robotsBlocks": 1,
        "direct": 4,
        "ab": 3,
        "pctDirect": 4,
        "pctBlocked": 12,
        "pctOpen": 88,
        "pctAb": 3,
        "grades": {
          "B": 3,
          "C": 31,
          "D": 45,
          "F": 38
        },
        "menuFormat": {
          "none": 110
        },
        "bestChannel": {
          "first_party": 4,
          "none": 104,
          "other": 2
        },
        "builders": {
          "squarespace": 4,
          "unknown": 42,
          "webflow": 2,
          "wix": 4,
          "wordpress": 58
        },
        "computedAt": "2026-10-14T23:34:21.542Z"
      }
    },
    {
      "kind": "tours",
      "label": "tours, attractions and museums",
      "indexes": 1,
      "measures": {
        "places": 224,
        "firstParty": 81,
        "scanned": 75,
        "unreachable": 3,
        "reachable": 72,
        "aiBlocked": 7,
        "robotsBlocks": 2,
        "direct": 4,
        "ab": 1,
        "pctDirect": 6,
        "pctBlocked": 10,
        "pctOpen": 90,
        "pctAb": 1,
        "grades": {
          "B": 1,
          "C": 11,
          "D": 26,
          "F": 37
        },
        "menuFormat": {
          "html_page": 2,
          "none": 70
        },
        "bestChannel": {
          "first_party": 4,
          "none": 68
        },
        "builders": {
          "unknown": 29,
          "webflow": 3,
          "wordpress": 40
        },
        "computedAt": "2026-10-14T23:34:22.502Z"
      }
    }
  ],
  "vendors": [
    {
      "v": "thefork",
      "name": "TheFork",
      "n": 99
    },
    {
      "v": "bokabord",
      "name": "Bokabord",
      "n": 91
    },
    {
      "v": "wolt",
      "name": "Wolt",
      "n": 19
    },
    {
      "v": "ubereats",
      "name": "Uber Eats",
      "n": 19
    },
    {
      "v": "orderyoyo",
      "name": "OrderYOYO",
      "n": 8
    },
    {
      "v": "gloriafood",
      "name": "GloriaFood",
      "n": 3
    },
    {
      "v": "sevenrooms",
      "name": "SevenRooms",
      "n": 2
    },
    {
      "v": "superb",
      "name": "Superb",
      "n": 2
    },
    {
      "v": "bokadirekt",
      "name": "Bokadirekt",
      "n": 2
    },
    {
      "v": "shore",
      "name": "Shore",
      "n": 2
    },
    {
      "v": "timma",
      "name": "Timma",
      "n": 2
    },
    {
      "v": "chownow",
      "name": "ChowNow",
      "n": 1
    }
  ],
  "summary": "2,274 business websites scanned in 1 city of Sweden, across 5 indexes. 18% of the reachable sites take a booking or an order on their own site, 18% turn an AI crawler away at the edge, 9% of scanned sites score A or B. Numbers as of 2026-10-14."
}