{ "code": "NL", "name": "Netherlands", "page": "https://directindex.org/country/nl", "json": "https://directindex.org/api/country/nl", "computedAt": "2026-10-14T23:34:04.474Z", "measures": { "places": 8761, "firstParty": 4052, "scanned": 3703, "unreachable": 448, "reachable": 3255, "aiBlocked": 1048, "robotsBlocks": 47, "direct": 1171, "ab": 910, "pctDirect": 36, "pctBlocked": 32, "pctOpen": 68, "pctAb": 25, "grades": { "A": 228, "B": 682, "C": 862, "D": 909, "F": 1022 }, "menuFormat": { "external": 54, "html_inline": 108, "html_page": 1317, "image": 15, "none": 1543, "pdf": 218 }, "bestChannel": { "aggregator": 212, "first_party": 1078, "none": 1662, "other": 210, "saas": 93 }, "builders": { "bentobox": 1, "jimdo": 4, "squarespace": 131, "unknown": 1307, "webflow": 90, "weebly": 13, "wix": 56, "wordpress": 1642, "godaddy": 1, "shopify": 10 }, "computedAt": "2026-10-14T23:34:04.474Z" }, "cities": [ { "slug": "amsterdam", "name": "Amsterdam", "title": "Amsterdam", "local": null, "kinds": [ { "slug": "amsterdam", "kind": "restaurants", "label": "restaurants and fast food", "measures": { "places": 3008, "firstParty": 1565, "scanned": 1432, "unreachable": 180, "reachable": 1252, "aiBlocked": 419, "robotsBlocks": 19, "direct": 433, "ab": 441, "pctDirect": 35, "pctBlocked": 33, "pctOpen": 67, "pctAb": 31, "grades": { "A": 131, "B": 310, "C": 304, "D": 324, "F": 363 }, "menuFormat": { "external": 23, "html_inline": 24, "html_page": 749, "image": 9, "none": 331, "pdf": 116 }, "bestChannel": { "aggregator": 125, "first_party": 383, "none": 630, "other": 64, "saas": 50 }, "builders": { "bentobox": 1, "jimdo": 3, "squarespace": 57, "unknown": 536, "webflow": 32, "weebly": 3, "wix": 24, "wordpress": 596 }, "computedAt": "2026-10-15T01:18:08.648Z" } }, { "slug": "amsterdam-cafes-bars", "kind": "cafes", "label": "cafes and bars", "measures": { "places": 1444, "firstParty": 669, "scanned": 612, "unreachable": 105, "reachable": 507, "aiBlocked": 175, "robotsBlocks": 8, "direct": 191, "ab": 131, "pctDirect": 38, "pctBlocked": 35, "pctOpen": 65, "pctAb": 21, "grades": { "A": 43, "B": 88, "C": 135, "D": 124, "F": 222 }, "menuFormat": { "external": 5, "html_inline": 18, "html_page": 205, "image": 4, "none": 233, "pdf": 42 }, "bestChannel": { "aggregator": 14, "first_party": 171, "none": 285, "other": 17, "saas": 20 }, "builders": { "godaddy": 1, "jimdo": 1, "shopify": 4, "squarespace": 41, "unknown": 212, "webflow": 20, "weebly": 3, "wix": 6, "wordpress": 219 }, "computedAt": "2026-10-15T01:18:12.605Z" } }, { "slug": "amsterdam-tours", "kind": "tours", "label": "tours, attractions and museums", "measures": { "places": 289, "firstParty": 131, "scanned": 125, "unreachable": 10, "reachable": 115, "aiBlocked": 25, "robotsBlocks": 4, "direct": 86, "ab": 30, "pctDirect": 75, "pctBlocked": 22, "pctOpen": 78, "pctAb": 24, "grades": { "A": 2, "B": 28, "C": 49, "D": 17, "F": 29 }, "menuFormat": { "external": 1, "html_inline": 2, "html_page": 5, "none": 107 }, "bestChannel": { "first_party": 83, "none": 26, "other": 3, "saas": 3 }, "builders": { "shopify": 2, "squarespace": 2, "unknown": 56, "webflow": 3, "weebly": 1, "wix": 2, "wordpress": 49 }, "computedAt": "2026-10-15T01:18:13.282Z" } }, { "slug": "amsterdam-salons", "kind": "salons", "label": "hairdressers and beauty salons", "measures": { "places": 815, "firstParty": 288, "scanned": 254, "unreachable": 31, "reachable": 223, "aiBlocked": 80, "robotsBlocks": 1, "direct": 100, "ab": 48, "pctDirect": 45, "pctBlocked": 36, "pctOpen": 64, "pctAb": 19, "grades": { "A": 4, "B": 44, "C": 71, "D": 60, "F": 75 }, "menuFormat": { "external": 5, "html_inline": 29, "html_page": 6, "none": 182, "pdf": 1 }, "bestChannel": { "aggregator": 15, "first_party": 96, "none": 66, "other": 42, "saas": 4 }, "builders": { "shopify": 2, "squarespace": 5, "unknown": 75, "webflow": 6, "weebly": 2, "wix": 2, "wordpress": 131 }, "computedAt": "2026-10-15T02:17:59.943Z" } }, { "slug": "amsterdam-clinics", "kind": "clinics", "label": "dentists, clinics and vets", "measures": { "places": 493, "firstParty": 273, "scanned": 260, "unreachable": 17, "reachable": 243, "aiBlocked": 58, "robotsBlocks": 2, "direct": 129, "ab": 62, "pctDirect": 53, "pctBlocked": 24, "pctOpen": 76, "pctAb": 24, "grades": { "B": 62, "C": 80, "D": 75, "F": 43 }, "menuFormat": { "external": 1, "html_inline": 3, "html_page": 2, "none": 237 }, "bestChannel": { "first_party": 128, "none": 82, "other": 32, "saas": 1 }, "builders": { "squarespace": 5, "unknown": 61, "webflow": 2, "wix": 1, "wordpress": 174 }, "computedAt": "2026-10-15T02:17:58.084Z" } } ], "measures": { "places": 6049, "firstParty": 2926, "scanned": 2683, "unreachable": 343, "reachable": 2340, "aiBlocked": 757, "robotsBlocks": 34, "direct": 939, "ab": 712, "pctDirect": 40, "pctBlocked": 32, "pctOpen": 68, "pctAb": 27, "grades": { "A": 180, "B": 532, "C": 639, "D": 600, "F": 732 }, "menuFormat": { "external": 35, "html_inline": 76, "html_page": 967, "image": 13, "none": 1090, "pdf": 159 }, "bestChannel": { "aggregator": 154, "first_party": 861, "none": 1089, "other": 158, "saas": 78 }, "builders": { "bentobox": 1, "jimdo": 4, "squarespace": 110, "unknown": 940, "webflow": 63, "weebly": 9, "wix": 35, "wordpress": 1169, "godaddy": 1, "shopify": 8 }, "computedAt": "2026-10-15T01:18:08.648Z" } }, { "slug": "rotterdam", "name": "Rotterdam", "title": "Rotterdam", "local": null, "kinds": [ { "slug": "rotterdam", "kind": "restaurants", "label": "restaurants and fast food", "measures": { "places": 1310, "firstParty": 608, "scanned": 552, "unreachable": 60, "reachable": 492, "aiBlocked": 165, "robotsBlocks": 6, "direct": 169, "ab": 154, "pctDirect": 34, "pctBlocked": 34, "pctOpen": 66, "pctAb": 28, "grades": { "A": 45, "B": 109, "C": 125, "D": 149, "F": 124 }, "menuFormat": { "external": 15, "html_inline": 14, "html_page": 292, "image": 2, "none": 133, "pdf": 36 }, "bestChannel": { "aggregator": 51, "first_party": 159, "none": 248, "other": 24, "saas": 10 }, "builders": { "shopify": 2, "squarespace": 10, "unknown": 232, "webflow": 13, "weebly": 2, "wix": 10, "wordpress": 223 }, "computedAt": "2026-10-14T23:34:04.474Z" } }, { "slug": "rotterdam-cafes-bars", "kind": "cafes", "label": "cafes and bars", "measures": { "places": 566, "firstParty": 191, "scanned": 169, "unreachable": 25, "reachable": 144, "aiBlocked": 51, "robotsBlocks": 2, "direct": 37, "ab": 28, "pctDirect": 26, "pctBlocked": 35, "pctOpen": 65, "pctAb": 17, "grades": { "A": 3, "B": 25, "C": 43, "D": 45, "F": 53 }, "menuFormat": { "external": 2, "html_inline": 3, "html_page": 53, "none": 64, "pdf": 22 }, "bestChannel": { "aggregator": 5, "first_party": 32, "none": 91, "other": 11, "saas": 5 }, "builders": { "squarespace": 8, "unknown": 37, "webflow": 7, "wix": 6, "wordpress": 86 }, "computedAt": "2026-10-14T23:34:05.146Z" } }, { "slug": "rotterdam-salons", "kind": "salons", "label": "hairdressers and beauty salons", "measures": { "places": 435, "firstParty": 142, "scanned": 125, "unreachable": 14, "reachable": 111, "aiBlocked": 41, "robotsBlocks": 0, "direct": 10, "ab": 6, "pctDirect": 9, "pctBlocked": 37, "pctOpen": 63, "pctAb": 5, "grades": { "B": 6, "C": 21, "D": 43, "F": 55 }, "menuFormat": { "external": 2, "html_inline": 13, "html_page": 1, "none": 95 }, "bestChannel": { "aggregator": 2, "first_party": 10, "none": 90, "other": 9 }, "builders": { "squarespace": 3, "unknown": 38, "webflow": 2, "weebly": 2, "wix": 3, "wordpress": 63 }, "computedAt": "2026-10-14T23:34:06.178Z" } }, { "slug": "rotterdam-clinics", "kind": "clinics", "label": "dentists, clinics and vets", "measures": { "places": 227, "firstParty": 131, "scanned": 124, "unreachable": 4, "reachable": 120, "aiBlocked": 19, "robotsBlocks": 5, "direct": 6, "ab": 5, "pctDirect": 5, "pctBlocked": 16, "pctOpen": 84, "pctAb": 4, "grades": { "B": 5, "C": 25, "D": 55, "F": 39 }, "menuFormat": { "html_page": 1, "none": 119 }, "bestChannel": { "first_party": 6, "none": 109, "other": 5 }, "builders": { "unknown": 45, "webflow": 4, "wix": 2, "wordpress": 69 }, "computedAt": "2026-10-14T23:34:05.702Z" } }, { "slug": "rotterdam-tours", "kind": "tours", "label": "tours, attractions and museums", "measures": { "places": 174, "firstParty": 54, "scanned": 50, "unreachable": 2, "reachable": 48, "aiBlocked": 15, "robotsBlocks": 0, "direct": 10, "ab": 5, "pctDirect": 21, "pctBlocked": 31, "pctOpen": 69, "pctAb": 10, "grades": { "B": 5, "C": 9, "D": 17, "F": 19 }, "menuFormat": { "html_inline": 2, "html_page": 3, "none": 42, "pdf": 1 }, "bestChannel": { "first_party": 10, "none": 35, "other": 3 }, "builders": { "unknown": 15, "webflow": 1, "wordpress": 32 }, "computedAt": "2026-10-14T23:34:06.756Z" } } ], "measures": { "places": 2712, "firstParty": 1126, "scanned": 1020, "unreachable": 105, "reachable": 915, "aiBlocked": 291, "robotsBlocks": 13, "direct": 232, "ab": 198, "pctDirect": 25, "pctBlocked": 32, "pctOpen": 68, "pctAb": 19, "grades": { "A": 48, "B": 150, "C": 223, "D": 309, "F": 290 }, "menuFormat": { "external": 19, "html_inline": 32, "html_page": 350, "image": 2, "none": 453, "pdf": 59 }, "bestChannel": { "aggregator": 58, "first_party": 217, "none": 573, "other": 52, "saas": 15 }, "builders": { "shopify": 2, "squarespace": 21, "unknown": 367, "webflow": 27, "weebly": 4, "wix": 21, "wordpress": 473 }, "computedAt": "2026-10-14T23:34:04.474Z" } } ], "kinds": [ { "kind": "restaurants", "label": "restaurants and fast food", "indexes": 2, "measures": { "places": 4318, "firstParty": 2173, "scanned": 1984, "unreachable": 240, "reachable": 1744, "aiBlocked": 584, "robotsBlocks": 25, "direct": 602, "ab": 595, "pctDirect": 35, "pctBlocked": 33, "pctOpen": 67, "pctAb": 30, "grades": { "A": 176, "B": 419, "C": 429, "D": 473, "F": 487 }, "menuFormat": { "external": 38, "html_inline": 38, "html_page": 1041, "image": 11, "none": 464, "pdf": 152 }, "bestChannel": { "aggregator": 176, "first_party": 542, "none": 878, "other": 88, "saas": 60 }, "builders": { "bentobox": 1, "jimdo": 3, "squarespace": 67, "unknown": 768, "webflow": 45, "weebly": 5, "wix": 34, "wordpress": 819, "shopify": 2 }, "computedAt": "2026-10-14T23:34:04.474Z" } }, { "kind": "cafes", "label": "cafes and bars", "indexes": 2, "measures": { "places": 2010, "firstParty": 860, "scanned": 781, "unreachable": 130, "reachable": 651, "aiBlocked": 226, "robotsBlocks": 10, "direct": 228, "ab": 159, "pctDirect": 35, "pctBlocked": 35, "pctOpen": 65, "pctAb": 20, "grades": { "A": 46, "B": 113, "C": 178, "D": 169, "F": 275 }, "menuFormat": { "external": 7, "html_inline": 21, "html_page": 258, "image": 4, "none": 297, "pdf": 64 }, "bestChannel": { "aggregator": 19, "first_party": 203, "none": 376, "other": 28, "saas": 25 }, "builders": { "godaddy": 1, "jimdo": 1, "shopify": 4, "squarespace": 49, "unknown": 249, "webflow": 27, "weebly": 3, "wix": 12, "wordpress": 305 }, "computedAt": "2026-10-14T23:34:05.146Z" } }, { "kind": "salons", "label": "hairdressers and beauty salons", "indexes": 2, "measures": { "places": 1250, "firstParty": 430, "scanned": 379, "unreachable": 45, "reachable": 334, "aiBlocked": 121, "robotsBlocks": 1, "direct": 110, "ab": 54, "pctDirect": 33, "pctBlocked": 36, "pctOpen": 64, "pctAb": 14, "grades": { "A": 4, "B": 50, "C": 92, "D": 103, "F": 130 }, "menuFormat": { "external": 7, "html_inline": 42, "html_page": 7, "none": 277, "pdf": 1 }, "bestChannel": { "aggregator": 17, "first_party": 106, "none": 156, "other": 51, "saas": 4 }, "builders": { "shopify": 2, "squarespace": 8, "unknown": 113, "webflow": 8, "weebly": 4, "wix": 5, "wordpress": 194 }, "computedAt": "2026-10-14T23:34:06.178Z" } }, { "kind": "clinics", "label": "dentists, clinics and vets", "indexes": 2, "measures": { "places": 720, "firstParty": 404, "scanned": 384, "unreachable": 21, "reachable": 363, "aiBlocked": 77, "robotsBlocks": 7, "direct": 135, "ab": 67, "pctDirect": 37, "pctBlocked": 21, "pctOpen": 79, "pctAb": 17, "grades": { "B": 67, "C": 105, "D": 130, "F": 82 }, "menuFormat": { "external": 1, "html_inline": 3, "html_page": 3, "none": 356 }, "bestChannel": { "first_party": 134, "none": 191, "other": 37, "saas": 1 }, "builders": { "squarespace": 5, "unknown": 106, "webflow": 6, "wix": 3, "wordpress": 243 }, "computedAt": "2026-10-14T23:34:05.702Z" } }, { "kind": "tours", "label": "tours, attractions and museums", "indexes": 2, "measures": { "places": 463, "firstParty": 185, "scanned": 175, "unreachable": 12, "reachable": 163, "aiBlocked": 40, "robotsBlocks": 4, "direct": 96, "ab": 35, "pctDirect": 59, "pctBlocked": 25, "pctOpen": 75, "pctAb": 20, "grades": { "A": 2, "B": 33, "C": 58, "D": 34, "F": 48 }, "menuFormat": { "external": 1, "html_inline": 4, "html_page": 8, "none": 149, "pdf": 1 }, "bestChannel": { "first_party": 93, "none": 61, "other": 6, "saas": 3 }, "builders": { "shopify": 2, "squarespace": 2, "unknown": 71, "webflow": 4, "weebly": 1, "wix": 2, "wordpress": 81 }, "computedAt": "2026-10-14T23:34:06.756Z" } } ], "vendors": [ { "v": "justeat", "name": "Just Eat", "n": 143 }, { "v": "thefork", "name": "TheFork", "n": 45 }, { "v": "zenchef", "name": "Zenchef", "n": 39 }, { "v": "ubereats", "name": "Uber Eats", "n": 39 }, { "v": "treatwell", "name": "Treatwell", "n": 13 }, { "v": "guestplan", "name": "Guestplan", "n": 12 }, { "v": "sevenrooms", "name": "SevenRooms", "n": 10 }, { "v": "fresha", "name": "Fresha", "n": 4 }, { "v": "dojo", "name": "Dojo", "n": 2 }, { "v": "formitable", "name": "Formitable", "n": 2 }, { "v": "fareharbor", "name": "FareHarbor", "n": 2 }, { "v": "setmore", "name": "Setmore", "n": 2 } ], "summary": "3,703 business websites scanned in 2 cities of Netherlands, across 10 indexes. 36% of the reachable sites take a booking or an order on their own site, 32% turn an AI crawler away at the edge, 25% of scanned sites score A or B. Numbers as of 2026-10-14." }