{
  "code": "IT",
  "name": "Italy",
  "page": "https://directindex.org/country/it",
  "json": "https://directindex.org/api/country/it",
  "computedAt": "2026-10-14T23:32:52.627Z",
  "measures": {
    "places": 26774,
    "firstParty": 5023,
    "scanned": 4193,
    "unreachable": 620,
    "reachable": 3573,
    "aiBlocked": 1083,
    "robotsBlocks": 59,
    "direct": 1320,
    "ab": 925,
    "pctDirect": 37,
    "pctBlocked": 30,
    "pctOpen": 70,
    "pctAb": 22,
    "grades": {
      "A": 179,
      "B": 746,
      "C": 972,
      "D": 901,
      "F": 1395
    },
    "menuFormat": {
      "external": 161,
      "html_inline": 98,
      "html_page": 1438,
      "none": 1613,
      "pdf": 254,
      "image": 9
    },
    "bestChannel": {
      "aggregator": 190,
      "first_party": 1169,
      "none": 1782,
      "other": 281,
      "saas": 151
    },
    "builders": {
      "jimdo": 6,
      "squarespace": 38,
      "unknown": 1261,
      "webflow": 57,
      "wix": 90,
      "wordpress": 2089,
      "shopify": 20,
      "site123": 3,
      "weebly": 8,
      "godaddy": 1
    },
    "computedAt": "2026-10-14T23:32:52.627Z"
  },
  "cities": [
    {
      "slug": "milan",
      "name": "Milan",
      "title": "Milan (Milano)",
      "local": "Milano",
      "kinds": [
        {
          "slug": "milan",
          "kind": "restaurants",
          "label": "restaurants and fast food",
          "measures": {
            "places": 4106,
            "firstParty": 1320,
            "scanned": 1132,
            "unreachable": 175,
            "reachable": 957,
            "aiBlocked": 304,
            "robotsBlocks": 20,
            "direct": 401,
            "ab": 321,
            "pctDirect": 42,
            "pctBlocked": 32,
            "pctOpen": 68,
            "pctAb": 28,
            "grades": {
              "A": 70,
              "B": 251,
              "C": 259,
              "D": 222,
              "F": 330
            },
            "menuFormat": {
              "external": 81,
              "html_inline": 22,
              "html_page": 489,
              "image": 2,
              "none": 266,
              "pdf": 97
            },
            "bestChannel": {
              "aggregator": 76,
              "first_party": 325,
              "none": 382,
              "other": 98,
              "saas": 76
            },
            "builders": {
              "jimdo": 1,
              "shopify": 4,
              "site123": 1,
              "squarespace": 18,
              "unknown": 340,
              "webflow": 17,
              "weebly": 2,
              "wix": 37,
              "wordpress": 537
            },
            "computedAt": "2026-10-14T23:33:34.147Z"
          }
        },
        {
          "slug": "milan-cafes-bars",
          "kind": "cafes",
          "label": "cafes and bars",
          "measures": {
            "places": 2791,
            "firstParty": 327,
            "scanned": 279,
            "unreachable": 42,
            "reachable": 237,
            "aiBlocked": 65,
            "robotsBlocks": 2,
            "direct": 75,
            "ab": 41,
            "pctDirect": 32,
            "pctBlocked": 27,
            "pctOpen": 73,
            "pctAb": 15,
            "grades": {
              "A": 8,
              "B": 33,
              "C": 76,
              "D": 59,
              "F": 103
            },
            "menuFormat": {
              "external": 6,
              "html_inline": 8,
              "html_page": 81,
              "none": 130,
              "pdf": 12
            },
            "bestChannel": {
              "aggregator": 8,
              "first_party": 65,
              "none": 144,
              "other": 10,
              "saas": 10
            },
            "builders": {
              "godaddy": 1,
              "shopify": 4,
              "squarespace": 5,
              "unknown": 76,
              "webflow": 7,
              "wix": 6,
              "wordpress": 138
            },
            "computedAt": "2026-10-15T03:18:02.985Z"
          }
        },
        {
          "slug": "milan-tours",
          "kind": "tours",
          "label": "tours, attractions and museums",
          "measures": {
            "places": 331,
            "firstParty": 120,
            "scanned": 113,
            "unreachable": 9,
            "reachable": 104,
            "aiBlocked": 26,
            "robotsBlocks": 2,
            "direct": 42,
            "ab": 10,
            "pctDirect": 40,
            "pctBlocked": 25,
            "pctOpen": 75,
            "pctAb": 9,
            "grades": {
              "B": 10,
              "C": 35,
              "D": 28,
              "F": 40
            },
            "menuFormat": {
              "external": 4,
              "html_inline": 4,
              "html_page": 8,
              "none": 86,
              "pdf": 2
            },
            "bestChannel": {
              "first_party": 42,
              "none": 54,
              "other": 8
            },
            "builders": {
              "unknown": 51,
              "wix": 1,
              "wordpress": 52
            },
            "computedAt": "2026-10-15T05:18:07.559Z"
          }
        },
        {
          "slug": "milan-salons",
          "kind": "salons",
          "label": "hairdressers and beauty salons",
          "measures": {
            "places": 1390,
            "firstParty": 151,
            "scanned": 124,
            "unreachable": 16,
            "reachable": 108,
            "aiBlocked": 26,
            "robotsBlocks": 0,
            "direct": 37,
            "ab": 14,
            "pctDirect": 34,
            "pctBlocked": 24,
            "pctOpen": 76,
            "pctAb": 11,
            "grades": {
              "A": 1,
              "B": 13,
              "C": 41,
              "D": 26,
              "F": 43
            },
            "menuFormat": {
              "external": 2,
              "html_inline": 7,
              "html_page": 6,
              "none": 93
            },
            "bestChannel": {
              "aggregator": 7,
              "first_party": 36,
              "none": 56,
              "other": 8,
              "saas": 1
            },
            "builders": {
              "unknown": 29,
              "webflow": 3,
              "wix": 8,
              "wordpress": 68
            },
            "computedAt": "2026-10-15T05:18:07.091Z"
          }
        },
        {
          "slug": "milan-clinics",
          "kind": "clinics",
          "label": "dentists, clinics and vets",
          "measures": {
            "places": 406,
            "firstParty": 119,
            "scanned": 106,
            "unreachable": 11,
            "reachable": 95,
            "aiBlocked": 28,
            "robotsBlocks": 0,
            "direct": 42,
            "ab": 24,
            "pctDirect": 44,
            "pctBlocked": 29,
            "pctOpen": 71,
            "pctAb": 23,
            "grades": {
              "A": 2,
              "B": 22,
              "C": 30,
              "D": 17,
              "F": 35
            },
            "menuFormat": {
              "external": 1,
              "html_page": 11,
              "none": 79,
              "pdf": 4
            },
            "bestChannel": {
              "aggregator": 4,
              "first_party": 41,
              "none": 43,
              "other": 6,
              "saas": 1
            },
            "builders": {
              "jimdo": 1,
              "squarespace": 1,
              "unknown": 38,
              "wix": 1,
              "wordpress": 54
            },
            "computedAt": "2026-10-15T03:18:03.998Z"
          }
        }
      ],
      "measures": {
        "places": 9024,
        "firstParty": 2037,
        "scanned": 1754,
        "unreachable": 253,
        "reachable": 1501,
        "aiBlocked": 449,
        "robotsBlocks": 24,
        "direct": 597,
        "ab": 410,
        "pctDirect": 40,
        "pctBlocked": 30,
        "pctOpen": 70,
        "pctAb": 23,
        "grades": {
          "A": 81,
          "B": 329,
          "C": 441,
          "D": 352,
          "F": 551
        },
        "menuFormat": {
          "external": 94,
          "html_inline": 41,
          "html_page": 595,
          "image": 2,
          "none": 654,
          "pdf": 115
        },
        "bestChannel": {
          "aggregator": 95,
          "first_party": 509,
          "none": 679,
          "other": 130,
          "saas": 88
        },
        "builders": {
          "jimdo": 2,
          "shopify": 8,
          "site123": 1,
          "squarespace": 24,
          "unknown": 534,
          "webflow": 27,
          "weebly": 2,
          "wix": 53,
          "wordpress": 849,
          "godaddy": 1
        },
        "computedAt": "2026-10-14T23:33:34.147Z"
      }
    },
    {
      "slug": "rome",
      "name": "Rome",
      "title": "Rome (Roma)",
      "local": "Roma",
      "kinds": [
        {
          "slug": "rome",
          "kind": "restaurants",
          "label": "restaurants and fast food",
          "measures": {
            "places": 4747,
            "firstParty": 1169,
            "scanned": 918,
            "unreachable": 179,
            "reachable": 739,
            "aiBlocked": 291,
            "robotsBlocks": 16,
            "direct": 258,
            "ab": 212,
            "pctDirect": 35,
            "pctBlocked": 39,
            "pctOpen": 61,
            "pctAb": 23,
            "grades": {
              "A": 38,
              "B": 174,
              "C": 176,
              "D": 196,
              "F": 334
            },
            "menuFormat": {
              "external": 33,
              "html_inline": 20,
              "html_page": 357,
              "image": 5,
              "none": 258,
              "pdf": 66
            },
            "bestChannel": {
              "aggregator": 45,
              "first_party": 217,
              "none": 380,
              "other": 56,
              "saas": 41
            },
            "builders": {
              "site123": 1,
              "squarespace": 8,
              "unknown": 251,
              "webflow": 9,
              "weebly": 2,
              "wix": 14,
              "wordpress": 454
            },
            "computedAt": "2026-10-15T01:18:15.768Z"
          }
        },
        {
          "slug": "rome-cafes-bars",
          "kind": "cafes",
          "label": "cafes and bars",
          "measures": {
            "places": 2930,
            "firstParty": 277,
            "scanned": 214,
            "unreachable": 44,
            "reachable": 170,
            "aiBlocked": 62,
            "robotsBlocks": 2,
            "direct": 44,
            "ab": 32,
            "pctDirect": 26,
            "pctBlocked": 36,
            "pctOpen": 64,
            "pctAb": 15,
            "grades": {
              "A": 6,
              "B": 26,
              "C": 37,
              "D": 48,
              "F": 97
            },
            "menuFormat": {
              "external": 6,
              "html_inline": 7,
              "html_page": 51,
              "image": 1,
              "none": 98,
              "pdf": 7
            },
            "bestChannel": {
              "aggregator": 2,
              "first_party": 42,
              "none": 115,
              "other": 9,
              "saas": 2
            },
            "builders": {
              "jimdo": 1,
              "shopify": 4,
              "squarespace": 1,
              "unknown": 61,
              "webflow": 3,
              "weebly": 1,
              "wix": 1,
              "wordpress": 98
            },
            "computedAt": "2026-10-15T05:18:08.983Z"
          }
        },
        {
          "slug": "rome-tours",
          "kind": "tours",
          "label": "tours, attractions and museums",
          "measures": {
            "places": 583,
            "firstParty": 169,
            "scanned": 151,
            "unreachable": 13,
            "reachable": 138,
            "aiBlocked": 26,
            "robotsBlocks": 2,
            "direct": 68,
            "ab": 32,
            "pctDirect": 49,
            "pctBlocked": 19,
            "pctOpen": 81,
            "pctAb": 21,
            "grades": {
              "A": 1,
              "B": 31,
              "C": 38,
              "D": 20,
              "F": 61
            },
            "menuFormat": {
              "external": 2,
              "html_page": 28,
              "none": 104,
              "pdf": 4
            },
            "bestChannel": {
              "first_party": 68,
              "none": 61,
              "other": 9
            },
            "builders": {
              "jimdo": 1,
              "unknown": 59,
              "webflow": 1,
              "wix": 3,
              "wordpress": 74
            },
            "computedAt": "2026-10-15T05:18:10.179Z"
          }
        },
        {
          "slug": "rome-salons",
          "kind": "salons",
          "label": "hairdressers and beauty salons",
          "measures": {
            "places": 816,
            "firstParty": 60,
            "scanned": 42,
            "unreachable": 7,
            "reachable": 35,
            "aiBlocked": 8,
            "robotsBlocks": 0,
            "direct": 11,
            "ab": 4,
            "pctDirect": 31,
            "pctBlocked": 23,
            "pctOpen": 77,
            "pctAb": 10,
            "grades": {
              "B": 4,
              "C": 12,
              "D": 9,
              "F": 17
            },
            "menuFormat": {
              "html_inline": 1,
              "html_page": 4,
              "none": 30
            },
            "bestChannel": {
              "first_party": 10,
              "none": 21,
              "other": 3,
              "saas": 1
            },
            "builders": {
              "squarespace": 1,
              "unknown": 13,
              "wordpress": 21
            },
            "computedAt": "2026-10-15T05:18:07.996Z"
          }
        },
        {
          "slug": "rome-clinics",
          "kind": "clinics",
          "label": "dentists, clinics and vets",
          "measures": {
            "places": 393,
            "firstParty": 99,
            "scanned": 91,
            "unreachable": 9,
            "reachable": 82,
            "aiBlocked": 20,
            "robotsBlocks": 0,
            "direct": 40,
            "ab": 14,
            "pctDirect": 49,
            "pctBlocked": 24,
            "pctOpen": 76,
            "pctAb": 15,
            "grades": {
              "B": 14,
              "C": 36,
              "D": 14,
              "F": 27
            },
            "menuFormat": {
              "html_page": 11,
              "none": 62,
              "pdf": 9
            },
            "bestChannel": {
              "aggregator": 3,
              "first_party": 38,
              "none": 36,
              "other": 3,
              "saas": 2
            },
            "builders": {
              "jimdo": 1,
              "unknown": 27,
              "weebly": 1,
              "wordpress": 53
            },
            "computedAt": "2026-10-15T05:18:10.697Z"
          }
        }
      ],
      "measures": {
        "places": 9469,
        "firstParty": 1774,
        "scanned": 1416,
        "unreachable": 252,
        "reachable": 1164,
        "aiBlocked": 407,
        "robotsBlocks": 20,
        "direct": 421,
        "ab": 294,
        "pctDirect": 36,
        "pctBlocked": 35,
        "pctOpen": 65,
        "pctAb": 21,
        "grades": {
          "A": 45,
          "B": 249,
          "C": 299,
          "D": 287,
          "F": 536
        },
        "menuFormat": {
          "external": 41,
          "html_inline": 28,
          "html_page": 451,
          "image": 6,
          "none": 552,
          "pdf": 86
        },
        "bestChannel": {
          "aggregator": 50,
          "first_party": 375,
          "none": 613,
          "other": 80,
          "saas": 46
        },
        "builders": {
          "site123": 1,
          "squarespace": 10,
          "unknown": 411,
          "webflow": 13,
          "weebly": 4,
          "wix": 18,
          "wordpress": 700,
          "jimdo": 3,
          "shopify": 4
        },
        "computedAt": "2026-10-15T01:18:15.768Z"
      }
    },
    {
      "slug": "turin",
      "name": "Turin",
      "title": "Turin (Torino)",
      "local": "Torino",
      "kinds": [
        {
          "slug": "turin",
          "kind": "restaurants",
          "label": "restaurants and fast food",
          "measures": {
            "places": 1628,
            "firstParty": 341,
            "scanned": 292,
            "unreachable": 35,
            "reachable": 257,
            "aiBlocked": 72,
            "robotsBlocks": 3,
            "direct": 99,
            "ab": 98,
            "pctDirect": 39,
            "pctBlocked": 28,
            "pctOpen": 72,
            "pctAb": 34,
            "grades": {
              "A": 22,
              "B": 76,
              "C": 47,
              "D": 69,
              "F": 78
            },
            "menuFormat": {
              "external": 7,
              "html_inline": 10,
              "html_page": 144,
              "none": 82,
              "pdf": 14
            },
            "bestChannel": {
              "aggregator": 17,
              "first_party": 95,
              "none": 118,
              "other": 23,
              "saas": 4
            },
            "builders": {
              "shopify": 3,
              "squarespace": 2,
              "unknown": 97,
              "webflow": 4,
              "weebly": 1,
              "wix": 4,
              "wordpress": 146
            },
            "computedAt": "2026-10-14T23:34:25.825Z"
          }
        },
        {
          "slug": "turin-cafes-bars",
          "kind": "cafes",
          "label": "cafes and bars",
          "measures": {
            "places": 1277,
            "firstParty": 98,
            "scanned": 81,
            "unreachable": 6,
            "reachable": 75,
            "aiBlocked": 12,
            "robotsBlocks": 1,
            "direct": 15,
            "ab": 6,
            "pctDirect": 20,
            "pctBlocked": 16,
            "pctOpen": 84,
            "pctAb": 7,
            "grades": {
              "A": 1,
              "B": 5,
              "C": 21,
              "D": 28,
              "F": 26
            },
            "menuFormat": {
              "external": 2,
              "html_inline": 1,
              "html_page": 30,
              "none": 40,
              "pdf": 2
            },
            "bestChannel": {
              "aggregator": 1,
              "first_party": 15,
              "none": 55,
              "other": 4
            },
            "builders": {
              "unknown": 23,
              "webflow": 1,
              "wix": 4,
              "wordpress": 47
            },
            "computedAt": "2026-10-14T23:34:26.326Z"
          }
        },
        {
          "slug": "turin-salons",
          "kind": "salons",
          "label": "hairdressers and beauty salons",
          "measures": {
            "places": 472,
            "firstParty": 20,
            "scanned": 17,
            "unreachable": 2,
            "reachable": 15,
            "aiBlocked": 2,
            "robotsBlocks": 0,
            "direct": 2,
            "ab": 1,
            "pctDirect": 13,
            "pctBlocked": 13,
            "pctOpen": 87,
            "pctAb": 6,
            "grades": {
              "B": 1,
              "C": 4,
              "D": 6,
              "F": 6
            },
            "menuFormat": {
              "html_page": 1,
              "none": 14
            },
            "bestChannel": {
              "aggregator": 1,
              "first_party": 2,
              "none": 11,
              "other": 1
            },
            "builders": {
              "unknown": 5,
              "wordpress": 10
            },
            "computedAt": "2026-10-14T23:34:27.259Z"
          }
        },
        {
          "slug": "turin-clinics",
          "kind": "clinics",
          "label": "dentists, clinics and vets",
          "measures": {
            "places": 154,
            "firstParty": 34,
            "scanned": 33,
            "unreachable": 9,
            "reachable": 24,
            "aiBlocked": 7,
            "robotsBlocks": 2,
            "direct": 11,
            "ab": 5,
            "pctDirect": 46,
            "pctBlocked": 29,
            "pctOpen": 71,
            "pctAb": 15,
            "grades": {
              "B": 5,
              "C": 8,
              "D": 5,
              "F": 15
            },
            "menuFormat": {
              "html_page": 7,
              "none": 17
            },
            "bestChannel": {
              "first_party": 11,
              "none": 9,
              "other": 4
            },
            "builders": {
              "unknown": 9,
              "wordpress": 15
            },
            "computedAt": "2026-10-14T23:34:26.790Z"
          }
        },
        {
          "slug": "turin-tours",
          "kind": "tours",
          "label": "tours, attractions and museums",
          "measures": {
            "places": 162,
            "firstParty": 61,
            "scanned": 55,
            "unreachable": 4,
            "reachable": 51,
            "aiBlocked": 13,
            "robotsBlocks": 5,
            "direct": 12,
            "ab": 2,
            "pctDirect": 24,
            "pctBlocked": 25,
            "pctOpen": 75,
            "pctAb": 4,
            "grades": {
              "B": 2,
              "C": 8,
              "D": 17,
              "F": 28
            },
            "menuFormat": {
              "html_inline": 2,
              "html_page": 5,
              "none": 44
            },
            "bestChannel": {
              "first_party": 12,
              "none": 38,
              "other": 1
            },
            "builders": {
              "unknown": 20,
              "webflow": 2,
              "wix": 1,
              "wordpress": 28
            },
            "computedAt": "2026-10-14T23:34:27.774Z"
          }
        }
      ],
      "measures": {
        "places": 3693,
        "firstParty": 554,
        "scanned": 478,
        "unreachable": 56,
        "reachable": 422,
        "aiBlocked": 106,
        "robotsBlocks": 11,
        "direct": 139,
        "ab": 112,
        "pctDirect": 33,
        "pctBlocked": 25,
        "pctOpen": 75,
        "pctAb": 23,
        "grades": {
          "A": 23,
          "B": 89,
          "C": 88,
          "D": 125,
          "F": 153
        },
        "menuFormat": {
          "external": 9,
          "html_inline": 13,
          "html_page": 187,
          "none": 197,
          "pdf": 16
        },
        "bestChannel": {
          "aggregator": 19,
          "first_party": 135,
          "none": 231,
          "other": 33,
          "saas": 4
        },
        "builders": {
          "shopify": 3,
          "squarespace": 2,
          "unknown": 154,
          "webflow": 7,
          "weebly": 1,
          "wix": 9,
          "wordpress": 246
        },
        "computedAt": "2026-10-14T23:34:25.825Z"
      }
    },
    {
      "slug": "florence",
      "name": "Florence",
      "title": "Florence (Firenze)",
      "local": "Firenze",
      "kinds": [
        {
          "slug": "florence",
          "kind": "restaurants",
          "label": "restaurants and fast food",
          "measures": {
            "places": 1276,
            "firstParty": 266,
            "scanned": 218,
            "unreachable": 24,
            "reachable": 194,
            "aiBlocked": 54,
            "robotsBlocks": 2,
            "direct": 78,
            "ab": 65,
            "pctDirect": 40,
            "pctBlocked": 28,
            "pctOpen": 72,
            "pctAb": 30,
            "grades": {
              "A": 24,
              "B": 41,
              "C": 49,
              "D": 54,
              "F": 50
            },
            "menuFormat": {
              "external": 9,
              "html_inline": 7,
              "html_page": 115,
              "none": 49,
              "pdf": 14
            },
            "bestChannel": {
              "aggregator": 16,
              "first_party": 72,
              "none": 87,
              "other": 13,
              "saas": 6
            },
            "builders": {
              "jimdo": 1,
              "squarespace": 1,
              "unknown": 70,
              "webflow": 5,
              "wix": 5,
              "wordpress": 112
            },
            "computedAt": "2026-10-14T23:32:52.627Z"
          }
        },
        {
          "slug": "florence-cafes-bars",
          "kind": "cafes",
          "label": "cafes and bars",
          "measures": {
            "places": 732,
            "firstParty": 63,
            "scanned": 50,
            "unreachable": 7,
            "reachable": 43,
            "aiBlocked": 12,
            "robotsBlocks": 1,
            "direct": 8,
            "ab": 6,
            "pctDirect": 19,
            "pctBlocked": 28,
            "pctOpen": 72,
            "pctAb": 12,
            "grades": {
              "B": 6,
              "C": 13,
              "D": 13,
              "F": 18
            },
            "menuFormat": {
              "external": 1,
              "html_page": 11,
              "none": 28,
              "pdf": 3
            },
            "bestChannel": {
              "first_party": 7,
              "none": 34,
              "other": 1,
              "saas": 1
            },
            "builders": {
              "shopify": 2,
              "squarespace": 1,
              "unknown": 18,
              "wix": 2,
              "wordpress": 20
            },
            "computedAt": "2026-10-15T05:18:01.722Z"
          }
        },
        {
          "slug": "florence-salons",
          "kind": "salons",
          "label": "hairdressers and beauty salons",
          "measures": {
            "places": 216,
            "firstParty": 13,
            "scanned": 10,
            "unreachable": 1,
            "reachable": 9,
            "aiBlocked": 2,
            "robotsBlocks": 0,
            "direct": 1,
            "ab": 0,
            "pctDirect": 11,
            "pctBlocked": 22,
            "pctOpen": 78,
            "pctAb": 0,
            "grades": {
              "C": 3,
              "D": 3,
              "F": 4
            },
            "menuFormat": {
              "html_page": 1,
              "none": 8
            },
            "bestChannel": {
              "first_party": 1,
              "none": 5,
              "other": 3
            },
            "builders": {
              "site123": 1,
              "unknown": 1,
              "wordpress": 7
            },
            "computedAt": "2026-10-15T05:18:00.238Z"
          }
        },
        {
          "slug": "florence-clinics",
          "kind": "clinics",
          "label": "dentists, clinics and vets",
          "measures": {
            "places": 59,
            "firstParty": 13,
            "scanned": 11,
            "unreachable": 2,
            "reachable": 9,
            "aiBlocked": 3,
            "robotsBlocks": 0,
            "direct": 5,
            "ab": 2,
            "pctDirect": 56,
            "pctBlocked": 33,
            "pctOpen": 67,
            "pctAb": 18,
            "grades": {
              "B": 2,
              "C": 3,
              "D": 2,
              "F": 4
            },
            "menuFormat": {
              "external": 1,
              "html_page": 1,
              "none": 6,
              "pdf": 1
            },
            "bestChannel": {
              "first_party": 5,
              "none": 4
            },
            "builders": {
              "unknown": 4,
              "wordpress": 5
            },
            "computedAt": "2026-10-14T23:32:53.550Z"
          }
        },
        {
          "slug": "florence-tours",
          "kind": "tours",
          "label": "tours, attractions and museums",
          "measures": {
            "places": 193,
            "firstParty": 37,
            "scanned": 30,
            "unreachable": 6,
            "reachable": 24,
            "aiBlocked": 11,
            "robotsBlocks": 0,
            "direct": 13,
            "ab": 5,
            "pctDirect": 54,
            "pctBlocked": 46,
            "pctOpen": 54,
            "pctAb": 17,
            "grades": {
              "B": 5,
              "C": 8,
              "D": 4,
              "F": 13
            },
            "menuFormat": {
              "html_page": 2,
              "none": 21,
              "pdf": 1
            },
            "bestChannel": {
              "first_party": 13,
              "none": 11
            },
            "builders": {
              "unknown": 10,
              "weebly": 1,
              "wordpress": 13
            },
            "computedAt": "2026-10-14T23:32:54.514Z"
          }
        }
      ],
      "measures": {
        "places": 2476,
        "firstParty": 392,
        "scanned": 319,
        "unreachable": 40,
        "reachable": 279,
        "aiBlocked": 82,
        "robotsBlocks": 3,
        "direct": 105,
        "ab": 78,
        "pctDirect": 38,
        "pctBlocked": 29,
        "pctOpen": 71,
        "pctAb": 24,
        "grades": {
          "A": 24,
          "B": 54,
          "C": 76,
          "D": 76,
          "F": 89
        },
        "menuFormat": {
          "external": 11,
          "html_inline": 7,
          "html_page": 130,
          "none": 112,
          "pdf": 19
        },
        "bestChannel": {
          "aggregator": 16,
          "first_party": 98,
          "none": 141,
          "other": 17,
          "saas": 7
        },
        "builders": {
          "jimdo": 1,
          "squarespace": 2,
          "unknown": 103,
          "webflow": 5,
          "wix": 7,
          "wordpress": 157,
          "shopify": 2,
          "site123": 1,
          "weebly": 1
        },
        "computedAt": "2026-10-14T23:32:52.627Z"
      }
    },
    {
      "slug": "naples",
      "name": "Naples",
      "title": "Naples (Napoli)",
      "local": "Napoli",
      "kinds": [
        {
          "slug": "naples",
          "kind": "restaurants",
          "label": "restaurants and fast food",
          "measures": {
            "places": 1037,
            "firstParty": 159,
            "scanned": 132,
            "unreachable": 11,
            "reachable": 121,
            "aiBlocked": 18,
            "robotsBlocks": 1,
            "direct": 30,
            "ab": 22,
            "pctDirect": 25,
            "pctBlocked": 15,
            "pctOpen": 85,
            "pctAb": 17,
            "grades": {
              "A": 5,
              "B": 17,
              "C": 36,
              "D": 36,
              "F": 38
            },
            "menuFormat": {
              "external": 5,
              "html_inline": 4,
              "html_page": 60,
              "image": 1,
              "none": 38,
              "pdf": 13
            },
            "bestChannel": {
              "aggregator": 4,
              "first_party": 25,
              "none": 78,
              "other": 9,
              "saas": 5
            },
            "builders": {
              "shopify": 1,
              "unknown": 37,
              "webflow": 4,
              "wix": 1,
              "wordpress": 78
            },
            "computedAt": "2026-10-14T23:33:42.522Z"
          }
        },
        {
          "slug": "naples-cafes-bars",
          "kind": "cafes",
          "label": "cafes and bars",
          "measures": {
            "places": 737,
            "firstParty": 39,
            "scanned": 30,
            "unreachable": 2,
            "reachable": 28,
            "aiBlocked": 10,
            "robotsBlocks": 0,
            "direct": 6,
            "ab": 1,
            "pctDirect": 21,
            "pctBlocked": 36,
            "pctOpen": 64,
            "pctAb": 3,
            "grades": {
              "B": 1,
              "C": 6,
              "D": 14,
              "F": 9
            },
            "menuFormat": {
              "html_inline": 3,
              "html_page": 5,
              "none": 17,
              "pdf": 3
            },
            "bestChannel": {
              "aggregator": 3,
              "first_party": 6,
              "none": 17,
              "other": 2
            },
            "builders": {
              "shopify": 2,
              "unknown": 8,
              "webflow": 1,
              "wordpress": 17
            },
            "computedAt": "2026-10-15T03:18:14.198Z"
          }
        },
        {
          "slug": "naples-salons",
          "kind": "salons",
          "label": "hairdressers and beauty salons",
          "measures": {
            "places": 139,
            "firstParty": 3,
            "scanned": 3,
            "unreachable": 1,
            "reachable": 2,
            "aiBlocked": 0,
            "robotsBlocks": 0,
            "direct": 0,
            "ab": 0,
            "pctDirect": 0,
            "pctBlocked": 0,
            "pctOpen": 100,
            "pctAb": 0,
            "grades": {
              "C": 2,
              "F": 1
            },
            "menuFormat": {
              "html_inline": 1,
              "html_page": 1
            },
            "bestChannel": {
              "aggregator": 1,
              "other": 1
            },
            "builders": {
              "unknown": 1,
              "wordpress": 1
            },
            "computedAt": "2026-10-15T03:18:14.599Z"
          }
        },
        {
          "slug": "naples-clinics",
          "kind": "clinics",
          "label": "dentists, clinics and vets",
          "measures": {
            "places": 67,
            "firstParty": 17,
            "scanned": 16,
            "unreachable": 1,
            "reachable": 15,
            "aiBlocked": 1,
            "robotsBlocks": 0,
            "direct": 8,
            "ab": 1,
            "pctDirect": 53,
            "pctBlocked": 7,
            "pctOpen": 93,
            "pctAb": 6,
            "grades": {
              "A": 1,
              "C": 8,
              "D": 4,
              "F": 3
            },
            "menuFormat": {
              "html_page": 4,
              "none": 11
            },
            "bestChannel": {
              "aggregator": 2,
              "first_party": 7,
              "none": 3,
              "other": 2,
              "saas": 1
            },
            "builders": {
              "unknown": 3,
              "wordpress": 12
            },
            "computedAt": "2026-10-15T03:18:15.016Z"
          }
        },
        {
          "slug": "naples-tours",
          "kind": "tours",
          "label": "tours, attractions and museums",
          "measures": {
            "places": 132,
            "firstParty": 48,
            "scanned": 45,
            "unreachable": 4,
            "reachable": 41,
            "aiBlocked": 10,
            "robotsBlocks": 0,
            "direct": 14,
            "ab": 7,
            "pctDirect": 34,
            "pctBlocked": 24,
            "pctOpen": 76,
            "pctAb": 16,
            "grades": {
              "B": 7,
              "C": 16,
              "D": 7,
              "F": 15
            },
            "menuFormat": {
              "external": 1,
              "html_inline": 1,
              "html_page": 5,
              "none": 32,
              "pdf": 2
            },
            "bestChannel": {
              "first_party": 14,
              "none": 20,
              "other": 7
            },
            "builders": {
              "unknown": 10,
              "wix": 2,
              "wordpress": 29
            },
            "computedAt": "2026-10-15T03:18:15.435Z"
          }
        }
      ],
      "measures": {
        "places": 2112,
        "firstParty": 266,
        "scanned": 226,
        "unreachable": 19,
        "reachable": 207,
        "aiBlocked": 39,
        "robotsBlocks": 1,
        "direct": 58,
        "ab": 31,
        "pctDirect": 28,
        "pctBlocked": 19,
        "pctOpen": 81,
        "pctAb": 14,
        "grades": {
          "A": 6,
          "B": 25,
          "C": 68,
          "D": 61,
          "F": 66
        },
        "menuFormat": {
          "external": 6,
          "html_inline": 9,
          "html_page": 75,
          "image": 1,
          "none": 98,
          "pdf": 18
        },
        "bestChannel": {
          "aggregator": 10,
          "first_party": 52,
          "none": 118,
          "other": 21,
          "saas": 6
        },
        "builders": {
          "shopify": 3,
          "unknown": 59,
          "webflow": 5,
          "wix": 3,
          "wordpress": 137
        },
        "computedAt": "2026-10-14T23:33:42.522Z"
      }
    }
  ],
  "kinds": [
    {
      "kind": "restaurants",
      "label": "restaurants and fast food",
      "indexes": 5,
      "measures": {
        "places": 12794,
        "firstParty": 3255,
        "scanned": 2692,
        "unreachable": 424,
        "reachable": 2268,
        "aiBlocked": 739,
        "robotsBlocks": 42,
        "direct": 866,
        "ab": 718,
        "pctDirect": 38,
        "pctBlocked": 33,
        "pctOpen": 67,
        "pctAb": 27,
        "grades": {
          "A": 159,
          "B": 559,
          "C": 567,
          "D": 577,
          "F": 830
        },
        "menuFormat": {
          "external": 135,
          "html_inline": 63,
          "html_page": 1165,
          "none": 693,
          "pdf": 204,
          "image": 8
        },
        "bestChannel": {
          "aggregator": 158,
          "first_party": 734,
          "none": 1045,
          "other": 199,
          "saas": 132
        },
        "builders": {
          "jimdo": 2,
          "squarespace": 29,
          "unknown": 795,
          "webflow": 39,
          "wix": 61,
          "wordpress": 1327,
          "shopify": 8,
          "site123": 2,
          "weebly": 5
        },
        "computedAt": "2026-10-14T23:32:52.627Z"
      }
    },
    {
      "kind": "cafes",
      "label": "cafes and bars",
      "indexes": 5,
      "measures": {
        "places": 8467,
        "firstParty": 804,
        "scanned": 654,
        "unreachable": 101,
        "reachable": 553,
        "aiBlocked": 161,
        "robotsBlocks": 6,
        "direct": 148,
        "ab": 86,
        "pctDirect": 27,
        "pctBlocked": 29,
        "pctOpen": 71,
        "pctAb": 13,
        "grades": {
          "B": 71,
          "C": 153,
          "D": 162,
          "F": 253,
          "A": 15
        },
        "menuFormat": {
          "external": 15,
          "html_page": 178,
          "none": 313,
          "pdf": 27,
          "html_inline": 19,
          "image": 1
        },
        "bestChannel": {
          "first_party": 135,
          "none": 365,
          "other": 26,
          "saas": 13,
          "aggregator": 14
        },
        "builders": {
          "shopify": 12,
          "squarespace": 7,
          "unknown": 186,
          "wix": 13,
          "wordpress": 320,
          "godaddy": 1,
          "webflow": 12,
          "jimdo": 1,
          "weebly": 1
        },
        "computedAt": "2026-10-14T23:34:26.326Z"
      }
    },
    {
      "kind": "salons",
      "label": "hairdressers and beauty salons",
      "indexes": 5,
      "measures": {
        "places": 3033,
        "firstParty": 247,
        "scanned": 196,
        "unreachable": 27,
        "reachable": 169,
        "aiBlocked": 38,
        "robotsBlocks": 0,
        "direct": 51,
        "ab": 19,
        "pctDirect": 30,
        "pctBlocked": 22,
        "pctOpen": 78,
        "pctAb": 10,
        "grades": {
          "C": 62,
          "D": 44,
          "F": 71,
          "A": 1,
          "B": 18
        },
        "menuFormat": {
          "html_page": 13,
          "none": 145,
          "external": 2,
          "html_inline": 9
        },
        "bestChannel": {
          "first_party": 49,
          "none": 93,
          "other": 16,
          "aggregator": 9,
          "saas": 2
        },
        "builders": {
          "site123": 1,
          "unknown": 49,
          "wordpress": 107,
          "webflow": 3,
          "wix": 8,
          "squarespace": 1
        },
        "computedAt": "2026-10-14T23:34:27.259Z"
      }
    },
    {
      "kind": "clinics",
      "label": "dentists, clinics and vets",
      "indexes": 5,
      "measures": {
        "places": 1079,
        "firstParty": 282,
        "scanned": 257,
        "unreachable": 32,
        "reachable": 225,
        "aiBlocked": 59,
        "robotsBlocks": 2,
        "direct": 106,
        "ab": 46,
        "pctDirect": 47,
        "pctBlocked": 26,
        "pctOpen": 74,
        "pctAb": 18,
        "grades": {
          "B": 43,
          "C": 85,
          "D": 42,
          "F": 84,
          "A": 3
        },
        "menuFormat": {
          "external": 2,
          "html_page": 34,
          "none": 175,
          "pdf": 14
        },
        "bestChannel": {
          "first_party": 102,
          "none": 95,
          "aggregator": 9,
          "other": 15,
          "saas": 4
        },
        "builders": {
          "unknown": 81,
          "wordpress": 139,
          "jimdo": 2,
          "squarespace": 1,
          "wix": 1,
          "weebly": 1
        },
        "computedAt": "2026-10-14T23:32:53.550Z"
      }
    },
    {
      "kind": "tours",
      "label": "tours, attractions and museums",
      "indexes": 5,
      "measures": {
        "places": 1401,
        "firstParty": 435,
        "scanned": 394,
        "unreachable": 36,
        "reachable": 358,
        "aiBlocked": 86,
        "robotsBlocks": 9,
        "direct": 149,
        "ab": 56,
        "pctDirect": 42,
        "pctBlocked": 24,
        "pctOpen": 76,
        "pctAb": 14,
        "grades": {
          "B": 55,
          "C": 105,
          "D": 76,
          "F": 157,
          "A": 1
        },
        "menuFormat": {
          "html_page": 48,
          "none": 287,
          "pdf": 9,
          "external": 7,
          "html_inline": 7
        },
        "bestChannel": {
          "first_party": 149,
          "none": 184,
          "other": 25
        },
        "builders": {
          "unknown": 150,
          "weebly": 1,
          "wordpress": 196,
          "wix": 7,
          "jimdo": 1,
          "webflow": 3
        },
        "computedAt": "2026-10-14T23:32:54.514Z"
      }
    }
  ],
  "vendors": [
    {
      "v": "deliveroo",
      "name": "Deliveroo",
      "n": 78
    },
    {
      "v": "superb",
      "name": "Superb",
      "n": 75
    },
    {
      "v": "thefork",
      "name": "TheFork",
      "n": 54
    },
    {
      "v": "justeat",
      "name": "Just Eat",
      "n": 52
    },
    {
      "v": "glovo",
      "name": "Glovo",
      "n": 49
    },
    {
      "v": "sevenrooms",
      "name": "SevenRooms",
      "n": 30
    },
    {
      "v": "opentable",
      "name": "OpenTable",
      "n": 16
    },
    {
      "v": "quandoo",
      "name": "Quandoo",
      "n": 16
    },
    {
      "v": "covermanager",
      "name": "CoverManager",
      "n": 11
    },
    {
      "v": "docplanner",
      "name": "Docplanner (MioDottore, Doctoralia, jameda)",
      "n": 9
    },
    {
      "v": "resdiary",
      "name": "ResDiary",
      "n": 8
    },
    {
      "v": "treatwell",
      "name": "Treatwell",
      "n": 8
    }
  ],
  "summary": "4,193 business websites scanned in 5 cities of Italy, across 25 indexes. 37% of the reachable sites take a booking or an order on their own site, 30% turn an AI crawler away at the edge, 22% of scanned sites score A or B. Numbers as of 2026-10-14."
}