{
  "code": "FI",
  "name": "Finland",
  "page": "https://directindex.org/country/fi",
  "json": "https://directindex.org/api/country/fi",
  "computedAt": "2026-10-14T23:33:05.745Z",
  "measures": {
    "places": 4763,
    "firstParty": 1899,
    "scanned": 1673,
    "unreachable": 207,
    "reachable": 1466,
    "aiBlocked": 328,
    "robotsBlocks": 34,
    "direct": 546,
    "ab": 307,
    "pctDirect": 37,
    "pctBlocked": 22,
    "pctOpen": 78,
    "pctAb": 18,
    "grades": {
      "A": 65,
      "B": 242,
      "C": 452,
      "D": 398,
      "F": 516
    },
    "menuFormat": {
      "external": 39,
      "html_inline": 61,
      "html_page": 448,
      "image": 3,
      "none": 879,
      "pdf": 36
    },
    "bestChannel": {
      "aggregator": 84,
      "first_party": 407,
      "none": 745,
      "other": 91,
      "saas": 139
    },
    "builders": {
      "godaddy": 1,
      "shopify": 5,
      "site123": 1,
      "squarespace": 106,
      "unknown": 552,
      "webflow": 35,
      "wix": 46,
      "wordpress": 714,
      "weebly": 6
    },
    "computedAt": "2026-10-14T23:33:05.745Z"
  },
  "cities": [
    {
      "slug": "helsinki",
      "name": "Helsinki",
      "title": "Helsinki",
      "local": null,
      "kinds": [
        {
          "slug": "helsinki",
          "kind": "restaurants",
          "label": "restaurants and fast food",
          "measures": {
            "places": 2001,
            "firstParty": 943,
            "scanned": 844,
            "unreachable": 98,
            "reachable": 746,
            "aiBlocked": 155,
            "robotsBlocks": 17,
            "direct": 219,
            "ab": 163,
            "pctDirect": 29,
            "pctBlocked": 21,
            "pctOpen": 79,
            "pctAb": 19,
            "grades": {
              "A": 51,
              "B": 112,
              "C": 218,
              "D": 222,
              "F": 241
            },
            "menuFormat": {
              "external": 35,
              "html_inline": 40,
              "html_page": 359,
              "image": 1,
              "none": 282,
              "pdf": 29
            },
            "bestChannel": {
              "aggregator": 41,
              "first_party": 118,
              "none": 462,
              "other": 24,
              "saas": 101
            },
            "builders": {
              "godaddy": 1,
              "shopify": 2,
              "site123": 1,
              "squarespace": 53,
              "unknown": 301,
              "webflow": 19,
              "wix": 15,
              "wordpress": 354
            },
            "computedAt": "2026-10-14T23:33:05.745Z"
          }
        },
        {
          "slug": "helsinki-clinics",
          "kind": "clinics",
          "label": "dentists, clinics and vets",
          "measures": {
            "places": 292,
            "firstParty": 106,
            "scanned": 91,
            "unreachable": 10,
            "reachable": 81,
            "aiBlocked": 14,
            "robotsBlocks": 1,
            "direct": 43,
            "ab": 21,
            "pctDirect": 53,
            "pctBlocked": 17,
            "pctOpen": 83,
            "pctAb": 23,
            "grades": {
              "B": 21,
              "C": 30,
              "D": 18,
              "F": 22
            },
            "menuFormat": {
              "html_inline": 2,
              "none": 79
            },
            "bestChannel": {
              "first_party": 43,
              "none": 17,
              "other": 21
            },
            "builders": {
              "squarespace": 5,
              "unknown": 28,
              "webflow": 3,
              "wix": 3,
              "wordpress": 42
            },
            "computedAt": "2026-10-15T00:18:13.953Z"
          }
        },
        {
          "slug": "helsinki-tours",
          "kind": "tours",
          "label": "tours, attractions and museums",
          "measures": {
            "places": 270,
            "firstParty": 70,
            "scanned": 65,
            "unreachable": 5,
            "reachable": 60,
            "aiBlocked": 14,
            "robotsBlocks": 2,
            "direct": 19,
            "ab": 5,
            "pctDirect": 32,
            "pctBlocked": 23,
            "pctOpen": 77,
            "pctAb": 8,
            "grades": {
              "B": 5,
              "C": 16,
              "D": 13,
              "F": 31
            },
            "menuFormat": {
              "html_inline": 2,
              "html_page": 1,
              "none": 57
            },
            "bestChannel": {
              "aggregator": 1,
              "first_party": 19,
              "none": 32,
              "other": 8
            },
            "builders": {
              "shopify": 1,
              "unknown": 20,
              "webflow": 1,
              "wix": 2,
              "wordpress": 36
            },
            "computedAt": "2026-10-15T00:18:15.125Z"
          }
        },
        {
          "slug": "helsinki-cafes-bars",
          "kind": "cafes",
          "label": "cafes and bars",
          "measures": {
            "places": 982,
            "firstParty": 383,
            "scanned": 335,
            "unreachable": 50,
            "reachable": 285,
            "aiBlocked": 71,
            "robotsBlocks": 8,
            "direct": 93,
            "ab": 58,
            "pctDirect": 33,
            "pctBlocked": 25,
            "pctOpen": 75,
            "pctAb": 17,
            "grades": {
              "A": 13,
              "B": 45,
              "C": 66,
              "D": 84,
              "F": 127
            },
            "menuFormat": {
              "external": 4,
              "html_inline": 8,
              "html_page": 82,
              "image": 2,
              "none": 182,
              "pdf": 7
            },
            "bestChannel": {
              "aggregator": 3,
              "first_party": 74,
              "none": 177,
              "other": 12,
              "saas": 19
            },
            "builders": {
              "shopify": 1,
              "squarespace": 26,
              "unknown": 84,
              "webflow": 10,
              "weebly": 3,
              "wix": 10,
              "wordpress": 151
            },
            "computedAt": "2026-10-15T00:18:15.630Z"
          }
        },
        {
          "slug": "helsinki-salons",
          "kind": "salons",
          "label": "hairdressers and beauty salons",
          "measures": {
            "places": 1218,
            "firstParty": 397,
            "scanned": 338,
            "unreachable": 44,
            "reachable": 294,
            "aiBlocked": 74,
            "robotsBlocks": 6,
            "direct": 172,
            "ab": 60,
            "pctDirect": 59,
            "pctBlocked": 25,
            "pctOpen": 75,
            "pctAb": 18,
            "grades": {
              "A": 1,
              "B": 59,
              "C": 122,
              "D": 61,
              "F": 95
            },
            "menuFormat": {
              "html_inline": 9,
              "html_page": 6,
              "none": 279
            },
            "bestChannel": {
              "aggregator": 39,
              "first_party": 153,
              "none": 57,
              "other": 26,
              "saas": 19
            },
            "builders": {
              "shopify": 1,
              "squarespace": 22,
              "unknown": 119,
              "webflow": 2,
              "weebly": 3,
              "wix": 16,
              "wordpress": 131
            },
            "computedAt": "2026-10-15T00:18:18.556Z"
          }
        }
      ],
      "measures": {
        "places": 4763,
        "firstParty": 1899,
        "scanned": 1673,
        "unreachable": 207,
        "reachable": 1466,
        "aiBlocked": 328,
        "robotsBlocks": 34,
        "direct": 546,
        "ab": 307,
        "pctDirect": 37,
        "pctBlocked": 22,
        "pctOpen": 78,
        "pctAb": 18,
        "grades": {
          "A": 65,
          "B": 242,
          "C": 452,
          "D": 398,
          "F": 516
        },
        "menuFormat": {
          "external": 39,
          "html_inline": 61,
          "html_page": 448,
          "image": 3,
          "none": 879,
          "pdf": 36
        },
        "bestChannel": {
          "aggregator": 84,
          "first_party": 407,
          "none": 745,
          "other": 91,
          "saas": 139
        },
        "builders": {
          "godaddy": 1,
          "shopify": 5,
          "site123": 1,
          "squarespace": 106,
          "unknown": 552,
          "webflow": 35,
          "wix": 46,
          "wordpress": 714,
          "weebly": 6
        },
        "computedAt": "2026-10-14T23:33:05.745Z"
      }
    }
  ],
  "kinds": [
    {
      "kind": "restaurants",
      "label": "restaurants and fast food",
      "indexes": 1,
      "measures": {
        "places": 2001,
        "firstParty": 943,
        "scanned": 844,
        "unreachable": 98,
        "reachable": 746,
        "aiBlocked": 155,
        "robotsBlocks": 17,
        "direct": 219,
        "ab": 163,
        "pctDirect": 29,
        "pctBlocked": 21,
        "pctOpen": 79,
        "pctAb": 19,
        "grades": {
          "A": 51,
          "B": 112,
          "C": 218,
          "D": 222,
          "F": 241
        },
        "menuFormat": {
          "external": 35,
          "html_inline": 40,
          "html_page": 359,
          "image": 1,
          "none": 282,
          "pdf": 29
        },
        "bestChannel": {
          "aggregator": 41,
          "first_party": 118,
          "none": 462,
          "other": 24,
          "saas": 101
        },
        "builders": {
          "godaddy": 1,
          "shopify": 2,
          "site123": 1,
          "squarespace": 53,
          "unknown": 301,
          "webflow": 19,
          "wix": 15,
          "wordpress": 354
        },
        "computedAt": "2026-10-14T23:33:05.745Z"
      }
    },
    {
      "kind": "cafes",
      "label": "cafes and bars",
      "indexes": 1,
      "measures": {
        "places": 982,
        "firstParty": 383,
        "scanned": 335,
        "unreachable": 50,
        "reachable": 285,
        "aiBlocked": 71,
        "robotsBlocks": 8,
        "direct": 93,
        "ab": 58,
        "pctDirect": 33,
        "pctBlocked": 25,
        "pctOpen": 75,
        "pctAb": 17,
        "grades": {
          "A": 13,
          "B": 45,
          "C": 66,
          "D": 84,
          "F": 127
        },
        "menuFormat": {
          "external": 4,
          "html_inline": 8,
          "html_page": 82,
          "image": 2,
          "none": 182,
          "pdf": 7
        },
        "bestChannel": {
          "aggregator": 3,
          "first_party": 74,
          "none": 177,
          "other": 12,
          "saas": 19
        },
        "builders": {
          "shopify": 1,
          "squarespace": 26,
          "unknown": 84,
          "webflow": 10,
          "weebly": 3,
          "wix": 10,
          "wordpress": 151
        },
        "computedAt": "2026-10-15T00:18:15.630Z"
      }
    },
    {
      "kind": "salons",
      "label": "hairdressers and beauty salons",
      "indexes": 1,
      "measures": {
        "places": 1218,
        "firstParty": 397,
        "scanned": 338,
        "unreachable": 44,
        "reachable": 294,
        "aiBlocked": 74,
        "robotsBlocks": 6,
        "direct": 172,
        "ab": 60,
        "pctDirect": 59,
        "pctBlocked": 25,
        "pctOpen": 75,
        "pctAb": 18,
        "grades": {
          "A": 1,
          "B": 59,
          "C": 122,
          "D": 61,
          "F": 95
        },
        "menuFormat": {
          "html_inline": 9,
          "html_page": 6,
          "none": 279
        },
        "bestChannel": {
          "aggregator": 39,
          "first_party": 153,
          "none": 57,
          "other": 26,
          "saas": 19
        },
        "builders": {
          "shopify": 1,
          "squarespace": 22,
          "unknown": 119,
          "webflow": 2,
          "weebly": 3,
          "wix": 16,
          "wordpress": 131
        },
        "computedAt": "2026-10-15T00:18:18.556Z"
      }
    },
    {
      "kind": "clinics",
      "label": "dentists, clinics and vets",
      "indexes": 1,
      "measures": {
        "places": 292,
        "firstParty": 106,
        "scanned": 91,
        "unreachable": 10,
        "reachable": 81,
        "aiBlocked": 14,
        "robotsBlocks": 1,
        "direct": 43,
        "ab": 21,
        "pctDirect": 53,
        "pctBlocked": 17,
        "pctOpen": 83,
        "pctAb": 23,
        "grades": {
          "B": 21,
          "C": 30,
          "D": 18,
          "F": 22
        },
        "menuFormat": {
          "html_inline": 2,
          "none": 79
        },
        "bestChannel": {
          "first_party": 43,
          "none": 17,
          "other": 21
        },
        "builders": {
          "squarespace": 5,
          "unknown": 28,
          "webflow": 3,
          "wix": 3,
          "wordpress": 42
        },
        "computedAt": "2026-10-15T00:18:13.953Z"
      }
    },
    {
      "kind": "tours",
      "label": "tours, attractions and museums",
      "indexes": 1,
      "measures": {
        "places": 270,
        "firstParty": 70,
        "scanned": 65,
        "unreachable": 5,
        "reachable": 60,
        "aiBlocked": 14,
        "robotsBlocks": 2,
        "direct": 19,
        "ab": 5,
        "pctDirect": 32,
        "pctBlocked": 23,
        "pctOpen": 77,
        "pctAb": 8,
        "grades": {
          "B": 5,
          "C": 16,
          "D": 13,
          "F": 31
        },
        "menuFormat": {
          "html_inline": 2,
          "html_page": 1,
          "none": 57
        },
        "bestChannel": {
          "aggregator": 1,
          "first_party": 19,
          "none": 32,
          "other": 8
        },
        "builders": {
          "shopify": 1,
          "unknown": 20,
          "webflow": 1,
          "wix": 2,
          "wordpress": 36
        },
        "computedAt": "2026-10-15T00:18:15.125Z"
      }
    }
  ],
  "vendors": [
    {
      "v": "tableonline",
      "name": "TableOnline",
      "n": 77
    },
    {
      "v": "wolt",
      "name": "Wolt",
      "n": 52
    },
    {
      "v": "timma",
      "name": "Timma",
      "n": 52
    },
    {
      "v": "dinnerbooking",
      "name": "DinnerBooking",
      "n": 27
    },
    {
      "v": "sevenrooms",
      "name": "SevenRooms",
      "n": 12
    },
    {
      "v": "phorest",
      "name": "Phorest",
      "n": 7
    },
    {
      "v": "gloriafood",
      "name": "GloriaFood",
      "n": 5
    },
    {
      "v": "quandoo",
      "name": "Quandoo",
      "n": 3
    },
    {
      "v": "ubereats",
      "name": "Uber Eats",
      "n": 2
    },
    {
      "v": "easytable",
      "name": "easyTable",
      "n": 1
    },
    {
      "v": "tiqets",
      "name": "Tiqets",
      "n": 1
    },
    {
      "v": "acuity",
      "name": "Acuity Scheduling",
      "n": 1
    }
  ],
  "summary": "1,673 business websites scanned in 1 city of Finland, across 5 indexes. 37% of the reachable sites take a booking or an order on their own site, 22% turn an AI crawler away at the edge, 18% of scanned sites score A or B. Numbers as of 2026-10-14."
}