{
  "domain": "iceland.co.uk",
  "name": "Iceland",
  "page": "https://directindex.org/brand/iceland.co.uk",
  "json": "https://directindex.org/api/brand/iceland.co.uk",
  "report": "https://directindex.org/r/iceland.co.uk",
  "sharedHost": false,
  "places": [
    {
      "name": "Iceland",
      "city": "london",
      "cityTitle": "London",
      "placeId": 1796794,
      "grade": "C",
      "pct": 61.5,
      "ok": 1,
      "channel": "first_party",
      "aiBlocked": false,
      "scannedAt": "2026-10-21T11:18:54.681Z",
      "report": "https://directindex.org/r/iceland.co.uk"
    },
    {
      "name": "Iceland - Bury",
      "city": "manchester",
      "cityTitle": "Manchester",
      "placeId": 1780007,
      "grade": "C",
      "pct": 61.5,
      "ok": 1,
      "channel": "first_party",
      "aiBlocked": false,
      "scannedAt": "2026-10-21T08:20:51.392Z",
      "report": "https://directindex.org/r/iceland.co.uk"
    }
  ],
  "cities": 2,
  "aggregate": {
    "places": 2,
    "avgPct": 62,
    "ab": 0,
    "pctAb": 0,
    "direct": 2,
    "pctDirect": 100,
    "blocked": 0,
    "unreachable": 0,
    "grades": {
      "C": 2
    }
  },
  "verdicts": [],
  "summary": "Iceland appears in 2 indexes under one domain, iceland.co.uk. It has 2 places with an average score of 62%. 0% are graded A or B, and 100% of the reachable ones take a booking or an order on the site itself. One site serves every branch, so every city sees the same page and a fix applies everywhere at once."
}